Egoistic and altruistic claims in organic cotton apparel advertising

References

• Aaker, J. L., & Williams, P. (1998). Empathy versus pride: The influence of emotional appeals across cultures. Journal of Consumer Research, 25(3), 241–261. https://doi.org/10.1086/209537
   Web of Science ®Google Scholar
• Bansal, H. S., & Taylor, S. F. (2002). Investigating interactive effects in the theory of planned behavior in a service-provider switching context. Psychology & Marketing, 19(5), 407–425. https://doi.org/10.1002/mar.10017
   Web of Science ®Google Scholar
• Barclay, P. (2004). Trustworthiness and competitive altruism can also solve the “tragedy of the commons”. Evolution and Human Behavior, 25(4), 209–220. https://doi.org/10.1016/j.evolhumbehav.2004.04.002
   Web of Science ®Google Scholar
• Borin, N., Cerf, D. C., & Krishnan, R. (2011). Consumer effects of environmental impact in product labeling. Journal of Consumer Marketing, 28(1), 76–86. https://doi.org/10.1108/07363761111101976
   Google Scholar
• Bullock, G., Johnson, C., & Southwell, B. (2017). Activating values to stimulate organic food purchases: Can advertisements increase pro-environmental intentions? Journal of Consumer Marketing, 34(5), 427–441. https://doi.org/10.1108/JCM-12-2015-1643
   Web of Science ®Google Scholar
• Butler, S. M., & Francis, S. (1997). The effects of environmental attitudes on apparel purchasing behavior. Clothing and Textiles Research Journal, 15(2), 76–85. https://doi.org/10.1177/0887302X9701500202
   Google Scholar
• Choi, D., & Lee, H. K. (2020). Beneficiary foci types and performance appeals in green advertising. Sustainability, 12(15), 6251. https://doi.org/10.3390/su12156251
   Web of Science ®Google Scholar
• De Groot, J. I. M., & Steg, L. (2008). Value orientations to explain beliefs related to environmental significant behavior. Environment and Behavior, 40(3), 330–354. https://doi.org/10.1177/0013916506297831
   Web of Science ®Google Scholar
• Diekmann, A., & Preisendörfer, P. (2003). Green and greenback: The behavioral effects of environmental attitudes in low-cost and high-cost situations. Rationality and Society, 15(4), 441–472. https://doi.org/10.1177/1043463103154002
   Web of Science ®Google Scholar
• Ditlevsen, K., Sandøe, P., & Lassen, J. (2019). Healthy food is nutritious, but organic food is healthy because it is pure: The negotiation of healthy food choices by Danish consumers of organic food. Food Quality and Preference, 71, 46–53. https://doi.org/10.1016/j.foodqual.2018.06.001
   Web of Science ®Google Scholar
• Fanggidae, J. P., Jin, H. S., Kim, H. J., & Kelly, L. (2022). When altruistic decisions shape egoistic motives: Motivation shift in sequential charitable support. International Journal of Advertising, 42(6), 1110–1143. https://doi.org/10.1080/02650487.2022.2140962
   Web of Science ®Google Scholar
• García Mira, R., Real Deus, E., Durán Rodríguez, M., & Romay Martínez, J. (2003). Predicting environmental attitudes and behavior. In G. Moser, E. Pol, Y. Bernard, M. Bonnes, J. A. Corraliza, & M. V. Giuliani (Eds.), People, places and sustainability (pp. 302–311). Hogrefe & Huber Publishers.
   Google Scholar
• Gareth, J., Daniela, W., Trevor, H., & Robert, T. (2017). An introduction to statistical learning: With applications in R (7th ed.). Spinger.
   Google Scholar
• Goldbach, M., Seuring, S., & Back, S. (2003). Co-ordinating sustainable cotton chains for the mass market: The case of the German mail-order business OTTO. Greener Management International, 43, 65–78. https://doi.org/10.9774/GLEAF.3062.2003.au.00008
   Google Scholar
• Green, T., & Peloza, J. (2014). Finding the right shade of green: The effect of advertising appeal type on environmentally friendly consumption. Journal of Advertising, 43(2), 128–141. https://doi.org/10.1080/00913367.2013.834805
   Web of Science ®Google Scholar
• Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98(3), 392. https://doi.org/10.1037/a0017346
   PubMed Web of Science ®Google Scholar
• Guerena, M., & Sullivan, P. (2003). Organic cotton production. ATTRA.
   Google Scholar
• Ha-Brookshire, J., & Norum, P. (2011). Cotton and sustainability: Impacting student learning through sustainable cotton summit. International Journal of Sustainability in Higher Education, 12(4), 369–380. https://doi.org/10.1108/14676371111168287
   Web of Science ®Google Scholar
• Hahnel, U. J., Ortmann, C., Korcaj, L., & Spada, H. (2014). What is green worth to you? Activating environmental values lowers price sensitivity towards electric vehicles. Journal of Environmental Psychology, 40, 306–319. https://doi.org/10.1016/j.jenvp.2014.08.002
   Web of Science ®Google Scholar
• Han, T. I., & Chung, J. E. (2014). Korean consumers’ motivations and perceived risks toward the purchase of organic cotton apparel. Clothing and Textiles Research Journal, 32(4), 235–250. https://doi.org/10.1177/0887302X14538116
   Web of Science ®Google Scholar
• Han, T. I., & Stoel, L. (2016). The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel. Journal of Global Fashion Marketing, 7(2), 89–102. https://doi.org/10.1080/20932685.2015.1131434
   Web of Science ®Google Scholar
• Hardy, C. L., & Van Vugt, M. (2006). Nice guys finish first: The competitive altruism hypothesis. Personality and Social Psychology Bulletin, 32(10), 1402–1413. https://doi.org/10.1177/0146167206291006
   PubMed Web of Science ®Google Scholar
• Hustvedt, G., & Dickson, M. A. (2009). Consumer likelihood of purchasing organic cotton apparel: Influence of attitudes and self‐identity. Journal of Fashion Marketing & Management, 13(1), 49–65. https://doi.org/10.1108/13612020910939879
   Google Scholar
• Hyllegard, K. H., Yan, R. N., Ogle, J. P., & Lee, K. H. (2012). Socially responsible labeling: The impact of hang tags on consumers’ attitudes and patronage intentions toward an apparel brand. Clothing and Textiles Research Journal, 30(1), 51–66. https://doi.org/10.1177/0887302X11433500
   Web of Science ®Google Scholar
• Kang, J., Liu, C., & Kim, S. H. (2013). Environmentally sustainable textile and apparel consumption: The role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, 37(4), 442–452. https://doi.org/10.1111/ijcs.12013
   Web of Science ®Google Scholar
• Kareklas, I., Carlson, J. R., & Muehling, D. D. (2014). “I eat organic for my benefit and yours”: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists. Journal of Advertising, 43(1), 18–32. https://doi.org/10.1080/00913367.2013.799450
   Web of Science ®Google Scholar
• Karp, D. G. (1996). Values and their effects on pro-environmental behavior. Environment and Behavior, 28(1), 111–133. https://doi.org/10.1177/0013916596281006
   Web of Science ®Google Scholar
• Kim, Y. K., Forney, J., & Arnold, E. (1997). Environmental messages in fashion advertisements: Impact on consumer responses. Clothing and Textiles Research Journal, 15(3), 147–154. https://doi.org/10.1177/0887302X9701500303
   Google Scholar
• Klöckner, C. A. (2013). A comprehensive model of the psychology of environmental behaviour—A meta-analysis. Global Environmental Change, 23(5), 1028–1038. https://doi.org/10.1016/j.gloenvcha.2013.05.014
   Web of Science ®Google Scholar
• Lindenberg, S., & Steg, L. (2007). Normative, gain and hedonic goal frames guiding environmental behavior. Journal of Social Issues, 63(1), 117. https://doi.org/10.1111/j.1540-4560.2007.00499.x
   Web of Science ®Google Scholar
• Magnusson, M. K., Arvola, A., Hursti, U. K. K., Åberg, L., & Sjödén, P. O. (2003). Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour. Appetite, 40(2), 109–117. https://doi.org/10.1016/S0195-6663(03)00002-3
   PubMed Web of Science ®Google Scholar
• Manget, J., Roche, C., & Munnich, F. (2009). Capturing the green advantage for consumer companies. The Boston Consulting Group.
   Google Scholar
• Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. Journal of Consumer Affairs, 39(1), 121–147. https://doi.org/10.1111/j.1745-6606.2005.00006.x
   Web of Science ®Google Scholar
• Muralidharan, S., La Ferle, C., & Roth-Cohen, O. (2023). “Mirror, mirror, on the wall. Who is the greenest of them all?” The impact of green advertising cues on generational cohorts. International Journal of Advertising. Advance online publication. https://doi.org/10.1080/02650487.2023.2187192
   Web of Science ®Google Scholar
• Nafees, L., Hyatt, E. M., Garber, L. L., Jr., & Das, N. (2020). Exploration of the organic food-related consumer behaviour in emerging and developed economies: The case of India and the US. International Journal of Management Practice, 13(5), 604–626. https://doi.org/10.1504/IJMP.2020.110036
   Google Scholar
• Nafees, L., Hyatt, E. M., Garber, L. L., Jr., Das, N., & Boya, Ü. Ö. (2022). Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials. Food Quality and Preference, 96, 104375. https://doi.org/10.1016/j.foodqual.2021.104375
   Web of Science ®Google Scholar
• Nimon, W., & Beghin, J. C. (1999). Are eco-labels valuable? Evidence from the apparel industry. American Journal of Agricultural Economics, 81(4), 801–811. https://doi.org/10.2307/1244325
   Web of Science ®Google Scholar
• Nordlund, A. M., & Garvill, J. (2002). Value structures behind proenvironmental behavior. Environment and Behavior, 34(6), 740–756. https://doi.org/10.1177/001391602237244
   Web of Science ®Google Scholar
• Oh, K., & Abraham, L. (2016). Effect of knowledge on decision making in the context of organic cotton clothing. International Journal of Consumer Studies, 40(1), 66–74. https://doi.org/10.1111/ijcs.12214
   Web of Science ®Google Scholar
• Oreg, S., & Katz-Gerro, T. (2006). Predicting proenvironmental behavior cross-nationally: Values, the theory of planned behavior, and value-belief-norm theory. Environment and Behavior, 38(4), 462–483. https://doi.org/10.1177/0013916505286012
   Web of Science ®Google Scholar
• Organic Trade Association. (2022, June). Get the facts about organic cotton. https://ota.com/advocacy/organic-standards/fiber-and-textiles/get-facts-about-organic-cotton
   Google Scholar
• Perry, A., & Chung, T. (2016). Understand attitude-behavior gaps and benefit-behavior connections in eco-apparel. Journal of Fashion Marketing & Management, 20(1), 105–119. https://doi.org/10.1108/JFMM-12-2014-0095
   Web of Science ®Google Scholar
• Petrescu, D. C., & Petrescu-Mag, R. M. (2015). Organic food perception: Fad, or healthy and environmentally friendly? A case on Romanian consumers. Sustainability, 7(9), 12017–12031. https://doi.org/10.3390/su70912017
   Web of Science ®Google Scholar
• Petty, R. E., & Cacioppo, J. T. (1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. Journal of Personality and Social Psychology, 46(1), 69–81. https://doi.org/10.1037/0022-3514.46.1.69
   Web of Science ®Google Scholar
• Phau, I., & Ong, D. (2007). An investigation of the effects of environmental claims in promotional messages for clothing brands. Marketing Intelligence & Planning, 25(7), 772–788. https://doi.org/10.1108/02634500710834214
   Web of Science ®Google Scholar
• Puska, P., Kurki, S., Lähdesmäki, M., Siltaoja, M., & Luomala, H. (2018). Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. Appetite, 121, 348–359. https://doi.org/10.1016/j.appet.2017.11.102
   PubMed Web of Science ®Google Scholar
• Roberts, J. A. (1995). Profiling levels of socially responsible consumer behavior: A cluster analytic approach and its implications for marketing. Journal of Marketing Theory & Practice, 3(4), 97–117. https://doi.org/10.1080/10696679.1995.11501709
   Google Scholar
• Sangkumchaliang, P., & Huang, W. C. (2012). Consumers’ perceptions and attitudes of organic food products in Northern Thailand. International Food and Agribusiness Management Review, 15(1), 87–102. https://doi.org/10.22004/ag.econ.120860
   Web of Science ®Google Scholar
• Schultz, P. W., & Zelezny, L. (1999). Values as predictors of environmental attitudes: Evidence for consistency across 14 countries. Journal of Environmental Psychology, 19(3), 255–265. https://doi.org/10.1006/jevp.1999.0129
   Web of Science ®Google Scholar
• Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25, 1–65. https://doi.org/10.1016/S0065-2601(08)60281-6
   Web of Science ®Google Scholar
• Song, S. Y., & Kim, Y. K. (2018). A human-centered approach to green apparel advertising: Decision tree predictive modeling of consumer choice. Sustainability, 10(10), 3688. https://doi.org/10.3390/su10103688
   Web of Science ®Google Scholar
• Song, S. Y., & Kim, Y. K. (2019). Doing good better: Impure altruism in green apparel advertising. Sustainability, 11(20), 5762. https://doi.org/10.3390/su11205762
   Web of Science ®Google Scholar
• Sriram, V., & Forman, A. M. (1993). The relative importance of products′ environmental attributes: A cross‐cultural comparison. International Marketing Review, 10(3), 51–70. https://doi.org/10.1108/02651339310040670
   Google Scholar
• Stern, P. C. (2000). New environmental theories: Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407–424. https://doi.org/10.1111/0022-4537.00175
   Web of Science ®Google Scholar
• Stern, P. C., & Dietz, T. (1994). The value basis of environmental concern. Journal of Social Issues, 50(3), 65–84. https://doi.org/10.1111/j.1540-4560.1994.tb02420.x
   Web of Science ®Google Scholar
• Suitner, C., & Maass, A. (2008). The role of valence in the perception of agency and communion. European Journal of Social Psychology, 38(7), 1073–1082. https://doi.org/10.1002/ejsp.525
   Web of Science ®Google Scholar
• Textile Exchange. (2021). Life cycle assessment of organic cotton. https://textileexchange.org/knowledge-center/materials/life-cycle-assessment-of-organic-cotton-summary-of-findings/
   Google Scholar
• Thøgersen, J., & Ölander, F. (2002). Human values and the emergence of a sustainable consumption pattern: A panel study. Journal of Economic Psychology, 23(5), 605–630. https://doi.org/10.1016/S0167-4870(02)00120-4
   Web of Science ®Google Scholar
• Tong, X., & Su, J. (2018). Exploring young consumers’ trust and purchase intention of organic cotton apparel. Journal of Consumer Marketing, 35(5), 522–532. https://doi.org/10.1108/JCM-04-2017-2176
   Web of Science ®Google Scholar
• Vaarst, M., & Alrøe, H. F. (2012). Concepts of animal health and welfare in organic livestock systems. Journal of Agricultural and Environmental Ethics, 25(3), 333–347. https://doi.org/10.1007/s10806-011-9314-6
   Web of Science ®Google Scholar
• Verplanken, B., & Holland, R. W. (2002). Motivated decision making: Effects of activation and self-centrality of values on choices and behavior. Journal of Personality and Social Psychology, 82(3), 434. https://doi.org/10.1037/0022-3514.82.3.434
   PubMed Web of Science ®Google Scholar
• White, K., & Peloza, J. (2009). Self-benefit versus other-benefit marketing appeals: Their effectiveness in generating charitable support. Journal of Marketing, 73(4), 109–124. https://doi.org/10.1509/jmkg.73.4.109
   Web of Science ®Google Scholar
• Yadav, R. (2016). Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation. Journal of Retailing and Consumer Services, 33, 92–97. https://doi.org/10.1016/j.jretconser.2016.08.008
   Web of Science ®Google Scholar
• Yan, R. N., Hyllegard, K. H., & Blaesi, L. F. (2012). Marketing eco-fashion: The influence of brand name and message explicitness. Journal of Marketing Communications, 18(2), 151–168. https://doi.org/10.1080/13527266.2010.490420
   Google Scholar