References: Segmentation 2000

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Many of the ideas expressed in this section first appeared in Weinstein, Art. 1994 . Market Segmentation: Using Demographics, Psychographics, and Other Niche Marketing Techniques to Predict Customer Behavior , Revised Edition , 232 – 234 . Chicago : Ir-win Professional Publishing .
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Donoghue , John R. 1995 . “Univariate Screening Measures for Cluster Analysis,” . Multivariate Behavioral Research , 30 ( 3 ) : 385 – 427 .
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