Explore articles

Explore the most recently published articles

Global Consumer Segmentation
Art Weinstein PhD
Editorial | Published online: 15 Oct 2008
A Cost-Benefit Approach to Segment-Based Mass Customization
Pingjun Jiang et al.
Article | Published online: 15 Oct 2008
The Household Life Cycle Model as a Segmentation Tool in Urban China
Ann Veeck PhD
Article | Published online: 15 Oct 2008
Targeting the New Chinese Woman
Subir Bandyopadhyay MBA et al.
Article | Published online: 15 Oct 2008
Demographic Segmentation of Shoppers at Traditional Markets and Supermarkets in Taiwan
Eric Chichung Shiu et al.
Article | Published online: 15 Oct 2008
Why Susceptibility to Interpersonal Influence Ought to Be Used to Segment Consumer Markets
Denver D'Rozario et al.
Article | Published online: 15 Oct 2008

Latest issues

List of issues