Journal of Segmentation in Marketing, Volume 4, Issue 1 (2000)

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Journal of Segmentation in Marketing, Volume 4, Issue 1 (2000)

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Volume 4, 2000-2001 Vol 3, 1999-2000 Vol 2, 1998 Vol 1, 1997
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EDITORIAL FORUM

Segmentation 2000
Art Weinstein
Pages: 1-4
Published online: 14 Oct 2008
First Page PreviewforSegmentation 2000 | References | PDF (20.6 KB)
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Original Articles

Article
Kid Pleasers to Service Lovers
Singapore's Five Segments of Fast-Food Patronage
William R. Swinyard & Ah-Keng Kau
Pages: 5-26
Published online: 14 Oct 2008
AbstractforKid Pleasers to Service Lovers | References | PDF (88.3 KB)
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Article
The Segmentation and Targeting of Consumers Within the Fragmenting UK Mail Order Market
Gary S. Robertshaw
Pages: 27-51
Published online: 14 Oct 2008
AbstractforThe Segmentation and Targeting of Consumers Within the Fragmenting UK Mail Order Market | References | PDF (84.4 KB)
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Article
Gift-Giving Behavior of Grandmothers
Tammy Kinley & Linda Sivils
Pages: 53-70
Published online: 14 Oct 2008
AbstractforGift-Giving Behavior of Grandmothers | References | PDF (58 KB)
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Article
Life Transition as a Basis for Segmentation
Cathy Goodwin & James W. Gentry
Pages: 71-83
Published online: 14 Oct 2008
AbstractforLife Transition as a Basis for Segmentation | References | PDF (43.7 KB)
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Article
Market Segmentation Involving Mixtures of Quantitative and Qualitative Variables
Abba M. Krieger & Paul E. Green
Pages: 85-106
Published online: 14 Oct 2008
AbstractforMarket Segmentation Involving Mixtures of Quantitative and Qualitative Variables | References | PDF (74.3 KB)
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Article
An Investigation of the Efficacy of Univariate Screening Measures in Defining Market Structure
Catherine M. Schaffer, Paul E. Green & Frank J. Carmone Jr
Pages: 107-125
Published online: 14 Oct 2008
AbstractforAn Investigation of the Efficacy of Univariate Screening Measures in Defining Market Structure | References | PDF (60.7 KB)
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