2
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

Market Segmentation Involving Mixtures of Quantitative and Qualitative Variables

&
Pages 85-106 | Received 22 Jan 1999, Accepted 16 Aug 1999, Published online: 14 Oct 2008

References

  • Anderberg , Michael R. 1973 . Cluster Analysis for Applications , 92 – 7 . New York : Academic Press .
  • Dayton , Mitchell C. and George Macready , B. 1988 . “Concomitant-Variable Latent-Class Models.” . Journal of the American Statistical Association , 83 ( 401 ) : 173 – 178 .
  • Degerman , Richard . 1970 . “Multidimensional Analysis of Complex Structure: Mixtures of Class and Quantitative Variation.” . Psychometrika , 35 ( 4 ) : 475 – 491 .
  • deJan , Leeuw . 1984 . “ The Gifi System of Nonlinear Multivariate Analysis. ” . In Data Analysis and Informatics III , Edited by: Diday , E. , Jambu , M. , Lebert , L. , Pages , H. and Tomassons , R. 415 – 424 . Amsterdam : North-Holland .
  • DeSarbo , Wayne S. , Michel Wedel , Vriens M. and Venkat , Ramaswamy . 1992 . “Latent Class Metric Conjoint Analysis.” . Marketing Letters , 3 : 273 – 288 .
  • Dillon , William R. and Ajith , Kumar . 1994 . “Latent Structure and Other Mixture Models in Marketing: An Integrative Survey and Overview.” . In Advanced Methods of Marketing Research , Edited by: Bagozzi , R. P. 295 – 351 . Cambridge, MA : Blackwell .
  • Dillon , William R. , Thomas Madden , J. and Narendra , Mulani . 1983 . “Scaling Models for Categorical Variables: An Application to Latent Structure Models.” . Journal of Consumer Research , 10 : 209 – 223 .
  • Gifi , A. 1981 . Nonlinear Multivariate Analysis , Leiden : University of Leiden, Department of Data Theory .
  • Gower , John C. 1971 . “A General Coefficient of Similarity and Some of Its Properties.” . Biometrics , 27 : 857 – 71 .
  • Green , Paul E. , Frank Carmone , J. and David Wachspress , P. 1976 . “Consumer Segmentation via Latent Class Analysis.” . Journal of Consumer Research , 3 December : 170 – 174 .
  • Gupta , Sachin and Pradeep Chintagunta , K. 1994 . “On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models.” . Journal of Marketing Research , 31 February : 128 – 136 .
  • Hubert , Lawrence and Arabie , Phipps . 1985 . “Comparing Partitions.” . Journal of Classification , 2 : 193 – 198 .
  • Kamakura , Wagner A. and Gary Russell , J. 1984 . “A Probabilistic Choice Model for Market Segmentation and Elasticity Structure.” . Journal of Marketing Research , 26 November : 379 – 390 .
  • Kamakura , Wagner A. , Michel , Wedel and Jagadish , Agrawal . 1994 . “Concomitant Variable Latent Class Models for Conjoint Analysis.” . International Journal of Research in Marketing , 11 : 451 – 64 .
  • Krieger , Abba M. and Paul Green , E. 1999 . “A Generalized Rand-Index Method for Consensus Clustering of Separate Partitions of the Same Data Base.” . Journal of Classification , 16 : 63 – 89 .
  • MacQueen , J. B. . “Some Methods for Classification and Analysis of Multivari-ate Observations.” . Proceedings of the Symposium on Mathematical Statistics and Probability, Fifth Berkeley Conference . pp. 231 – 97 .
  • Ramaswamy , Venkatram , Rabikar , Chatterjee and Steven Cohen , H. 1996 . “Joint Segmentation on Distinct Interdependent Bases with Categorical Data.” . Journal of Marketing Research , 33 August : 335 – 350 .
  • Torgerson , Warren S. 1968 . “ Multidimensional Representation of Similarity Structures. ” . In The Role and Methodology of Classification in Psychiatry and Psychopathology , Edited by: Katz , M. , Cole , S. and Barton , W. 212 – 220 . Washington, D.C. : U.S. Government Printing Office .
  • Van Buuren , Stef and Willem Heiser , J. 1989 . “Clustering N Objects into K Groups Under Optimal Scaling of Variables.” . Psychometrika , 54 ( 4 ) : 699 – 706 .
  • Wedel , Michel and Wagner Kamakura , A. 1998 . Market Segmentation: Conceptual and Methodological Foundations , Boston : Kluwer Academic Publishers .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.