Services Marketing Quarterly, Volume 45, Issue 1 (2024)

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Services Marketing Quarterly, Volume 45, Issue 1 (2024)

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Volume 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Vol 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010-2011 Vol 31, 2009-2010 Vol 30, 2008-2009 Vol 29, 2007-2008 Vol 28, 2006-2007 Vol 27, 2006 Vol 26, 2005 Vol 27, 2006 Vol 25, 2004 Vol 26, 2005 Vol 25, 2004 Vol 24, 2002-2003 Vol 23, 2001-2002 Vol 22, 2001 Vol 21, 2000 Vol 20, 1999-2000 Vol 19, 1999 Vol 18, 1998-1999 Vol 17, 1998 Vol 16, 1998 Vol 15, 1996-1997 Vol 14, 1996 Vol 13, 1996 Vol 12, 1995 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Vol 8, 1992-1993 Vol 7, 1991 Vol 6, 1991 Vol 5, 1989-1990 Vol 4, 1989 Vol 3, 1988 Vol 2, 1986-1987 Vol 1, 1985-1986
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Research Articles

Article
Service Agent Driven Co-Created Caring in Chat-Based Customer Service Encounters
Johanna Heinonen & Erose Sthapit
Pages: 1-24
Published online: 18 Jan 2024
AbstractforService Agent Driven Co-Created Caring in Chat-Based Customer Service Encounters | Full Text | References | PDF (2.4 MB) | EPUB
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Article
A Framework to Improve the Digital Customer Experience in Complex Services
Omnia Kandil, Laurence Dessart, Willem Standaert & Maarten Bosma
Pages: 25-54
Published online: 18 Jan 2024
AbstractforA Framework to Improve the Digital Customer Experience in Complex Services | Full Text | References | PDF (2.3 MB) | EPUB
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Article
Assessing the Role of Consumer Experience, Engagement, and Satisfaction in Healthcare Services: A Two-Stage Reflective-Formative Measurement Using PLS-SEM
Shubham Senapati & Rajeev Kumar Panda
Pages: 55-82
Published online: 18 Jan 2024
AbstractforAssessing the Role of Consumer Experience, Engagement, and Satisfaction in Healthcare Services: A Two-Stage Reflective-Formative Measurement Using PLS-SEM | Full Text | References | PDF (2.5 MB) | EPUB
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Article
How Does Credibility Matter? Proposing and Validating a Framework for the Credibility of Live Streamers in the Gaming Industry
Raquel Soares, Juan Liu, Tingting (Christina) Zhang, Can Lu & Yunying (Susan) Zhong
Pages: 83-104
Published online: 18 Jan 2024
AbstractforHow Does Credibility Matter? Proposing and Validating a Framework for the Credibility of Live Streamers in the Gaming Industry | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Consumer Gratifications for Gamified e-Services
Vincent Cicchirillo
Pages: 105-127
Published online: 18 Jan 2024
AbstractforConsumer Gratifications for Gamified e-Services | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Mobile Payment and Service Interaction: Change and Chance for Delivering Service in Mobile Payment Checkout
Rongyu Li & Yiran Liu
Pages: 128-152
Published online: 18 Jan 2024
AbstractforMobile Payment and Service Interaction: Change and Chance for Delivering Service in Mobile Payment Checkout | Full Text | References | PDF (7.4 MB) | EPUB
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