Services Marketing Quarterly, Volume 45, Issue 2 (2024)

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Services Marketing Quarterly, Volume 45, Issue 2 (2024)

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Volume 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Vol 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010-2011 Vol 31, 2009-2010 Vol 30, 2008-2009 Vol 29, 2007-2008 Vol 28, 2006-2007 Vol 27, 2006 Vol 26, 2005 Vol 27, 2006 Vol 25, 2004 Vol 26, 2005 Vol 25, 2004 Vol 24, 2002-2003 Vol 23, 2001-2002 Vol 22, 2001 Vol 21, 2000 Vol 20, 1999-2000 Vol 19, 1999 Vol 18, 1998-1999 Vol 17, 1998 Vol 16, 1998 Vol 15, 1996-1997 Vol 14, 1996 Vol 13, 1996 Vol 12, 1995 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Vol 8, 1992-1993 Vol 7, 1991 Vol 6, 1991 Vol 5, 1989-1990 Vol 4, 1989 Vol 3, 1988 Vol 2, 1986-1987 Vol 1, 1985-1986
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Research Articles

Article
From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing
Farid Hashemian, Negar Maleki & Yasser Zeinali
Pages: 153-181
Published online: 13 Feb 2024
AbstractforFrom User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing | Full Text | References | PDF (2.7 MB) | EPUB
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Article
An Extensive Framework of Customer-to-Customer Value Co-creation Practices: A Study in a Running Event Context
Nguyen Bac Nguyen & João Menezes
Pages: 182-224
Published online: 06 Mar 2024
AbstractforAn Extensive Framework of Customer-to-Customer Value Co-creation Practices: A Study in a Running Event Context | Full Text | References | PDF (2.2 MB) | EPUB
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