Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of sectors that constitute the service economy. With an emphasis on translational research, whereby articles employ academic rigor to address contemporary service sector opportunities/challenges, the journal aims to publish research that effectively translates research findings into compelling practical applications. Further, as services increasingly dominate our everyday lives, transformative service research that seeks to enhance human experiences and advances positive change at individual, community and social levels is encouraged. The journal presents both conceptual/theoretical and empirical articles addressing various issues faced by service marketers. The aim is to highlight the application of services marketing theories to real world problems, thereby advancing the services marketing literature.
Services Marketing Quarterly publications are ideally:
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thought provoking and industry responsive, offering research insights that are relevant to contemporary and global service sectors.
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translational, applying academic discipline to meet insight needs of practitioners and policy makers, clearly connecting theory and practice.
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methodologically sound, applying appropriate research methodology to address identified research objectives.
- well written, articulating a clear and compelling value proposition to both practitioners and academics.
Areas of emphasis include:
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Service brand management
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Service design, service experience and service encounters
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Service innovation
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Service Interactions and co-creation
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Service communities and customer engagement
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Service transformation, enhancing societal and individual well-being
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Service failure and recovery strategies
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Customer relationship management
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Service orientation and employee engagement
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Servicescape and social servicescape
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Service marketing communications and social media
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Service analytics and information systems
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Service Operations and process management
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Dynamic pricing and demand management
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Service delivery and applications of new technology
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Digital service environments
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Service strategy and leadership
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Servitization
Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and practice. Services Marketing Quarterly also welcome proposals for special issues.
Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
Authors can choose to publish gold open access in this journal.
Read the Instructions for Authors for information on how to submit your article.
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