Journal of Segmentation in Marketing, Volume 4, Issue 2 (2001)

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Journal of Segmentation in Marketing, Volume 4, Issue 2 (2001)

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Volume 4, 2000-2001 Vol 3, 1999-2000 Vol 2, 1998 Vol 1, 1997
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EDITORIAL FORUM

Editorial
Global Consumer Segmentation
Art Weinstein
Pages: 1-6
Published online: 15 Oct 2008
First Page PreviewforGlobal Consumer Segmentation | References | PDF (112.8 KB)
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Original Articles

Article
A Cost-Benefit Approach to Segment-Based Mass Customization
Pingjun Jiang & Qi Chen
Pages: 7-23
Published online: 15 Oct 2008
AbstractforA Cost-Benefit Approach to Segment-Based Mass Customization | References | PDF (135.7 KB)
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Article
The Household Life Cycle Model as a Segmentation Tool in Urban China
Ann Veeck
Pages: 25-46
Published online: 15 Oct 2008
AbstractforThe Household Life Cycle Model as a Segmentation Tool in Urban China | References | PDF (155.4 KB)
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Article
Targeting the New Chinese Woman
Marketing Implications for Multinational Corporations
Subir Bandyopadhyay & Rina Taraseiskey-King
Pages: 47-67
Published online: 15 Oct 2008
AbstractforTargeting the New Chinese Woman | References | PDF (229 KB)
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Article
Demographic Segmentation of Shoppers at Traditional Markets and Supermarkets in Taiwan
Eric Chichung Shiu & John A. Dawson
Pages: 69-85
Published online: 15 Oct 2008
AbstractforDemographic Segmentation of Shoppers at Traditional Markets and Supermarkets in Taiwan | References | PDF (159.3 KB)
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Article
Why Susceptibility to Interpersonal Influence Ought to Be Used to Segment Consumer Markets
Denver D'Rozario & James M. Hunt
Pages: 87-103
Published online: 15 Oct 2008
AbstractforWhy Susceptibility to Interpersonal Influence Ought to Be Used to Segment Consumer Markets | References | PDF (184.9 KB)
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Explore the most recently published articles

Global Consumer Segmentation
Art Weinstein PhD
Editorial | Published online: 15 Oct 2008
A Cost-Benefit Approach to Segment-Based Mass Customization
Pingjun Jiang et al.
Article | Published online: 15 Oct 2008
The Household Life Cycle Model as a Segmentation Tool in Urban China
Ann Veeck PhD
Article | Published online: 15 Oct 2008
Targeting the New Chinese Woman
Subir Bandyopadhyay MBA et al.
Article | Published online: 15 Oct 2008