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Journal of Global Marketing Volume 23, 2010 - Issue 2
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BOOK REVIEW

A Review of “Marketing Across Cultures”

(5th ed.). Jean-Claude Usunier and Julie Anne Lee. New York: Prentice Hall-Financial Times (2009), 496 pages. ISBN 978-0-273-71391-3. List price: $146.00. Softcover

Candace A. Martinez John Cook School of Business, St. Louis University, St. Louis, Missouri, USA
Pages 169-170 | Published online: 19 Apr 2010
 
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"A Review of “Marketing Across Cultures”." , 23(2), pp. 169–170

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