Journal of Global Marketing, Volume 23, Issue 2 (2010)

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Journal of Global Marketing, Volume 23, Issue 2 (2010)

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EDITORIAL

Editorial
Editorial
Erdener Kaynak
Pages: 97-99
Published online: 19 Apr 2010
First Page PreviewforEditorial | Full Text | References | PDF (36.7 KB)
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ARTICLES

Article
The Earth Is Flat, Almost: Measuring Marketing Standardization and Profit Performance of Japanese and U.S. Firms
Richard Kustin
Pages: 100-108
Published online: 19 Apr 2010
AbstractforThe Earth Is Flat, Almost: Measuring Marketing Standardization and Profit Performance of Japanese and U.S. Firms | Full Text | References | PDF (90.5 KB)
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Article
The Role of Occupation in an Integrated Boycott Model: A Cross-Regional Study in China
Malcolm Smith & Qianpin Li
Pages: 109-126
Published online: 19 Apr 2010
AbstractforThe Role of Occupation in an Integrated Boycott Model: A Cross-Regional Study in China | Full Text | References | PDF (297.8 KB)
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Article
Familiarity, Beliefs, Attitudes, and Consumer Responses Toward Online Advertising in China and the United States
Shaojing Sun & Ying Wang
Pages: 127-138
Published online: 19 Apr 2010
AbstractforFamiliarity, Beliefs, Attitudes, and Consumer Responses Toward Online Advertising in China and the United States | Full Text | References | PDF (147.2 KB)
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Article
Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries
Gerald Albaum, Julie Yu, Nila Wiese, Joel Herche, Felicitas Evangelista & Brian Murphy†
Pages: 139-151
Published online: 19 Apr 2010
AbstractforCulture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries | Full Text | References | PDF (114.4 KB)
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Article
Country Segmentation of the International Tourism Market Using Propensity to Travel and to Spend Abroad
Philemon Oyewole
Pages: 152-168
Published online: 19 Apr 2010
AbstractforCountry Segmentation of the International Tourism Market Using Propensity to Travel and to Spend Abroad | Full Text | References | PDF (160.7 KB)
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BOOK REVIEW

Book Review
A Review of “Marketing Across Cultures”
(5th ed.). Jean-Claude Usunier and Julie Anne Lee. New York: Prentice Hall-Financial Times (2009), 496 pages. ISBN 978-0-273-71391-3. List price: $146.00. Softcover
Candace A. Martinez
Pages: 169-170
Published online: 19 Apr 2010
CitationforA Review of “Marketing Across Cultures” | Full Text | PDF (34.3 KB)
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