Matchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams

Abstract

Each term, instructors are dealt a hand when presented with a surprise buffet of personalities from which to form teams. We need to make the best of it. While the benefits of team projects in marketing classes are well documented, they are not without pitfalls. A primary issue with student teams relates to the method of team formation, which often leads to many problems within student groups. We suggest a simple and innovative application of personality profiling to assist in forming student teams. Results comparing student teams formed using this technique with teams formed without using this technique look promising.