103
Views
4
CrossRef citations to date
0
Altmetric
Original Article

Matchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams

, &
Pages 43-48 | Published online: 08 Dec 2014

References

  • Alsop, Ronald (2004), "How to Get Hired," Wall Street Journal (September 22), R8.
  • Alsop, Ronald (2006), "Something Old, Something New," Wall Street Journal (September 20), R1-R3.
  • Capezio, Peter (1996), Supreme Teams: How to Make Teams Really Work, Overland Park, KS: National Press Publications.
  • Chapman, Kenneth J., Matthew L. Meuter, Daniel Toy, and Lauren K. Wright (2010), "Are Student Groups Dysfunctional?" Journal of Marketing Education, 32 (1), 39-49.
  • Crittenden, Victoria L., William F. Crittenden, and Jon M. Hawes (1999), "The Facilitation and Use of Student Teams in the Case Analysis Process," Marketing Education Review, 9 (Fall), 15-23.
  • Daly, Joseph P., and Dan L. Worrell (1993), "Structuring Group Projects as Miniature Organizations," Journal of Management Education, 17 (1), 236-242.
  • de los Santos, Gilberto, and Thomas D. Jensen (1985), "Client-Sponsored Projects: Bridging the Gap Between Theory and Practice," Journal of Marketing Education, 7 (Summer), 45-50.
  • Dommeyer, Curt J. (1986), "A Comparison of the Individual Proposal and the Team Project in the Marketing Research Course," Journal of Marketing Education, 8 (Spring), 30-38.
  • Fisher, Anne (2007), "The Trouble with MBAs," Fortune, 155 (April 30), 49-50.
  • Fisher, Helen (2009), Why Him? Why Her? New York: Henry Holt.
  • Gaidis, William C., and J. Craig Andrews (1990), "Management of Experiential Learning Projects in Marketing Coursework," Journal of Marketing Education, 12 (Summer), 49-60.
  • Goretsky, M. Edward (1984), "Class Projects as a Form of Instruction," Journal of Marketing Education, 6 (Fall), 33-37.
  • Haas, Robert W., and Thomas R. Wotruba (1990), "The Project Approach to Teaching the Capstone Marketing Course," Journal of Marketing Education, 12 (Summer), 37-48.
  • Halfhill, Terry R., and Tjai M. Nielsen (2007), "Quantifying the ‘Softer Side’ of Management Education: An Example Using Teamwork Competencies," Journal of Management Education, 31 (1), 64-80.
  • Henke, John W., Jr., William B. Locander, John T. Mentzer, and George Nastas III (1988), "Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom," Journal of Marketing Education, 10 (Spring), 1-10.
  • Humphreys, Marie Adele (1981), "Client-Sponsored Projects in a Marketing Research Course," Journal of Marketing Education, 3 (Fall), 7-12.
  • Johnson, David W., and Roger T. Johnson (1989), "Social Skills for Successful Group Work," Education Leadership, 47 (4), 29-33.
  • Kates, Steven M. (2002), "Barriers to Deep Learning in Student Marketing Teams," Australasian Marketing Journal, 10 (2), 14-25
  • Katzenbach, Jon R., and Douglas K. Smith (2003), The Wisdom of Teams, New York: HarperCollins.
  • Kozlowski, Steve W. J., and Daniel R. Ilgen (2006), "Enhancing the Effectiveness of Work Groups and Teams," Psychological Science in the Public Interest, 7 (3), 77-124.
  • Ng, Helen S., Feniosky Peña-Mora, and Tadatsugu Tamaki (2007), "Dynamic Conflict Management in Large-Scale Design and Construction Projects," Journal of Management in Engineering, 23 (2), 52-66.
  • Parsons, Amy L., and Elzbieta Lepkowska-White (2009), "Group Projects Using Clients Versus Not Using Clients: Do Students Perceive Any Differences?" Journal of Marketing Education, 31 (2), 154-159.
  • Ramocki, Stephen P. (1987), "Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course," Journal of Marketing Education, 9 (Spring), 24-30.
  • Rotemberg, Julio J., and Garth Saloner (1995), "Overt Interfunctional Conflict (and Its Reduction Through Business Strategy)," RAND Journal of Economics, 26 (4), 630-653.
  • Steen, Margaret (1998), "Managers Seek to Balance Individual Rewards with Group Goals," InfoWorld (September 14), 91-92.
  • Vance, Erik (2007), "College Graduates Lack Key Skills, Report Says," Chronicle of Higher Education (February 22), A30.
  • Widmier, Scott, Terry Loe, and Gary Selden (2007), "Using Role-Play Competition to Teach Selling Skills and Teamwork," Marketing Education Review, 17, 1 (Spring), 69-78.
  • Williams, David L., John D. Beard, and Jone Rymer (1991), "Team Projects: Achieving Their Full Potential," Journal of Marketing Education, 13 (Fall), 45-53.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.