6,039
Views
304
CrossRef citations to date
0
Altmetric
Review

Sport and social media research: A review

, &
Pages 166-181 | Received 10 Mar 2014, Accepted 03 Nov 2014, Published online: 15 Dec 2014

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (71)

Kasey Symons, Sam Duncan, Adam Karg, Sarah Wymer & Emma Sherry. (2024) Navigating fandom: how user generated content reflected the conflicting emotions of sport’s importance during COVID-19. Sport in Society 27:5, pages 744-763.
Read now
Nick Burton, Michael L. Naraine & Olan Scott. (2024) Exploring Paralympic digital sponsorship strategy: an analysis of social media activation. Managing Sport and Leisure 29:1, pages 90-106.
Read now
Heath McDonald, Jason Pallant, Daniel C. Funk & Thilo Kunkel. (2024) Who doesn’t like sport? A taxonomy of non-fans. Sport Management Review 27:1, pages 67-89.
Read now
Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman, Md Billal Hossain, Lee-Chea Hiew & Csaba Bálint Illés. (2023) Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity. Cogent Business & Management 10:3.
Read now
Jason Doyle, Thilo Kunkel, Yiran Su, Rui Biscaia & Bradley J. Baker. (2023) Advancing understanding of individual-level brand management in sport. European Sport Management Quarterly 23:6, pages 1631-1642.
Read now
Hunter Fujak, Michael T. Ewing, Joshua Newton & Teagan Altschwager. (2023) Professional athlete responses to new product development: A dialectic. European Sport Management Quarterly 23:6, pages 1666-1687.
Read now
Tiao Hu, Nina Siegfried, Minseok Cho & Michael Cottingham. (2023) Elite athletes with disabilities marketability and branding strategies: professional agents’ perspectives. European Sport Management Quarterly 23:6, pages 1643-1665.
Read now
David Fechner, Kevin Filo, Sacha Reid & Robyn Cameron. (2023) A systematic literature review of charity sport event sponsorship. European Sport Management Quarterly 23:5, pages 1454-1476.
Read now
Yuri Zelenkov & Ilya Solntsev. (2023) Analysis of research dynamics in sport management using topic modelling. Managing Sport and Leisure 0:0, pages 1-22.
Read now
Wenche Wang & Stacy-Lynn Sant. (2023) A big data analysis of social media coverage of athlete protests. Sport Management Review 26:2, pages 224-245.
Read now
Alex Fenton, Leah Gillooly & Cristina Mihaela Vasilica. (2023) Female fans and social media: micro-communities and the formation of social capital. European Sport Management Quarterly 23:2, pages 370-390.
Read now
Sang Vo Minh, Giang Nguyen Huong & Giang Dang Nguyen Ha. (2022) The role of social brand engagement on brand equity and purchase intention for fashion brands. Cogent Business & Management 9:1.
Read now
Patrick C. Gentile, Nicholas R. Buzzelli, Sean R. Sadri & Zachary W. Arth. (2022) Sports Journalism’s Uncertain Future: Navigating the Current Media Ecosystem in the Wake of the COVID-19 Pandemic. Journalism Studies 23:10, pages 1178-1196.
Read now
Jason P. Doyle, Yiran Su & Thilo Kunkel. (2022) Athlete branding via social media: examining the factors influencing consumer engagement on Instagram. European Sport Management Quarterly 22:4, pages 506-526.
Read now
Jeff McCarthy, Jenny Rowley & Brendan J. Keegan. (2022) Social media marketing strategy in English football clubs. Soccer & Society 23:4-5, pages 513-528.
Read now
Liz Wanless, Chad Seifried, Adrien Bouchet, Annie Valeant & Michael L. Naraine. (2022) The diffusion of natural language processing in professional sport. Sport Management Review 25:3, pages 522-545.
Read now
Thilo Kunkel, Jason Doyle & Sangwon Na. (2022) Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy. European Sport Management Quarterly 22:3, pages 358-378.
Read now
Daniel Weimar, Lisa Carola Holthoff & Rui Biscaia. (2022) When sponsorship causes anger: understanding negative fan reactions to postings on sports clubs’ online social media channels. European Sport Management Quarterly 22:3, pages 335-357.
Read now
Jitendra Yadav, Madhvendra Misra & Kuldeep Singh. (2022) Sensitizing Netizen’s behavior through influencer intervention enabled by crowdsourcing – a case of reddit. Behaviour & Information Technology 41:6, pages 1286-1297.
Read now
Giovanni Bernardo, Massimo Ruberti & Roberto Verona. (2022) Image is everything! Professional football players' visibility and wages: evidence from the Italian Serie A. Applied Economics 54:5, pages 595-614.
Read now
Gashaw Abeza, Norm O’Reilly & Benoît Séguin. (2022) The Sequential-Funnel-Based Focus Group Design: Adapting the Focus Group for Research in Sport Management. Journal of Global Sport Management 7:1, pages 43-70.
Read now
Blend Ibrahim. (2022) Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination. Journal of Promotion Management 28:1, pages 60-90.
Read now
Thilo Kunkel, Bradley J. Baker, Thomas A. Baker$suffix/text()$suffix/text() & Jason P. Doyle. (2021) There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness. Sport Management Review 24:5, pages 839-861.
Read now
Millán Aguilar-Navarro, Gabriel Baltazar-Martins, Diego Brito de Souza, Jesús Muñoz-Guerra, María del Mar Plata & Juan Del Coso. (2021) Gender Differences in Prevalence and Patterns of Dietary Supplement Use in Elite Athletes. Research Quarterly for Exercise and Sport 92:4, pages 659-668.
Read now
Daniel Weimar, Lisa Carola Holthoff & Rui Biscaia. (2021) A bright spot for a small league: social media performance in a football league without a COVID-19 lockdown. European Sport Management Quarterly 21:3, pages 421-442.
Read now
Johannes Fühner, Sascha L. Schmidt & Dominik Schreyer. (2021) Are diversified football clubs better prepared for a crisis? First empirical evidence from the stock market. European Sport Management Quarterly 21:3, pages 350-373.
Read now
Billy Sperlich & Pamela Wicker. (2021) Knowledge transfer into sport practice: An empirical user analysis of a sport science website. European Journal of Sport Science 21:5, pages 753-761.
Read now
Kevin K. Byon & Joe Phua. (2021) Digital and Interactive Marketing Communications in Sports. Journal of Interactive Advertising 21:2, pages 75-78.
Read now
Sarah Wymer, Michael L. Naraine, Ashleigh-Jane Thompson & Andrew J. Martin. (2021) Transforming the Fan Experience through Livestreaming: A Conceptual Model. Journal of Interactive Advertising 21:2, pages 79-92.
Read now
Bo Li, Olan K. M. Scott, Michael L. Naraine & Brody J. Ruihley. (2021) Tell Me a Story: Exploring Elite Female Athletes’ Self-Presentation via an Analysis of Instagram Stories. Journal of Interactive Advertising 21:2, pages 108-120.
Read now
Mark Fernandez & Benjamin R. Walker. (2021) Spirituality in the stands: sports spectatorship, spirituality, wellbeing and personality. Journal of Spirituality in Mental Health 23:2, pages 122-154.
Read now
Jihyun Kim, Hocheol Yang & Jinyoung Kim. (2021) Being social during the big dance: Social presence and social TV viewing for March Madness in public and private platforms. The Social Science Journal 58:2, pages 224-236.
Read now
Jay Trivedi, Sigma Soni & Amit Kishore. (2021) Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective. Journal of Promotion Management 27:2, pages 306-331.
Read now
Ellen MacPherson & Gretchen Kerr. (2021) Sport fans’ perspectives of public shaming of professional athletes on social media. Qualitative Research in Sport, Exercise and Health 13:1, pages 146-165.
Read now
Michelle Hayes, Kevin Filo, Andrea Geurin & Caroline Riot. (2020) An exploration of the distractions inherent to social media use among athletes. Sport Management Review 23:5, pages 852-868.
Read now
Brandon Mastromartino, Walker J. Ross, Henry Wear & Michael L. Naraine. (2020) Thinking outside the ‘box’: a discussion of sports fans, teams, and the environment in the context of COVID-19. Sport in Society 23:11, pages 1707-1723.
Read now
Simon M. Rice, Alexandra G. Parker, Daveena Mawren, Patrick Clifton, Peter Harcourt, Michael Lloyd, Alex Kountouris, Ben Smith, Patrick D. McGorry & Rosemary Purcell. (2020) Preliminary psychometric validation of a brief screening tool for athlete mental health among male elite athletes: the Athlete Psychological Strain Questionnaire. International Journal of Sport and Exercise Psychology 18:6, pages 850-865.
Read now
Mathew Dowling, Becca Leopkey, Yuhei Inoue, Brennan K. Berg & Lee Smith. (2020) Scoping reviews and structured research synthesis in sport: methods, protocol and lessons learnt. International Journal of Sport Policy and Politics 12:4, pages 765-774.
Read now
Francesco Ricatti & Matthew Klugman. (2020) Football is life: the loves and madness of Roma Tifosi. Continuum 34:5, pages 790-805.
Read now
Théo Girardin, Romain Roult, Olivier Sirost & Charly Machemehl. (2020) Critique de la convergence : théories et enjeux du transmédia pour les sciences du sport. Loisir et Société / Society and Leisure 43:1, pages 80-97.
Read now
Sangwon Na, Thilo Kunkel & Jason Doyle. (2020) Exploring athlete brand image development on social media: the role of signalling through source credibility. European Sport Management Quarterly 20:1, pages 88-108.
Read now
P.J. Kitchin, Juan L. Paramio-Salcines & Geoff Walters. (2020) Managing organizational reputation in response to a public shaming campaign. Sport Management Review 23:1, pages 66-80.
Read now
Laura Wood, Orland Hoeber, Ryan Snelgrove & Larena Hoeber. (2019) Computer science meets digital leisure: Multiple perspectives on social media and eSport collaborations. Journal of Leisure Research 50:5, pages 425-437.
Read now
Clifton Westly Evers. (2019) The gendered emotional labor of male professional ‘freesurfers’ digital media work. Sport in Society 22:10, pages 1691-1706.
Read now
Michael L. Naraine, Henry T. Wear & Damien J. Whitburn. (2019) User engagement from within the Twitter community of professional sport organizations. Managing Sport and Leisure 24:5, pages 275-293.
Read now
Selcen Ozturkcan, Nihat Kasap, Altug Tanaltay & Mesut Ozdinc. (2019) Analysis of tweets about football: 2013 and 2018 leagues in Turkey. Behaviour & Information Technology 38:9, pages 887-899.
Read now
Nicky Lewis & Walter Gantz. (2019) An Online Dimension of Sports Fanship: Fan Activity on NFL Team-Sponsored Websites. Journal of Global Sport Management 4:3, pages 257-270.
Read now
Brendan O’Hallarn, Stephen L. Shapiro, D.E. Wittkower, Lynn Ridinger & Marion E. Hambrick. (2019) A model for the generation of public sphere-like activity in sport-themed Twitter hashtags. Sport Management Review 22:3, pages 407-418.
Read now
Yonghwan Chang. (2019) Spectators’ emotional responses in tweets during the Super Bowl 50 game. Sport Management Review 22:3, pages 348-362.
Read now
Bo Li, Stephen W. Dittmore, Olan K.M. Scott, Wen-juo Lo & Sarah Stokowski. (2019) Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo. Sport Management Review 22:3, pages 335-347.
Read now
Gabriel Baltazar-Martins, Diego Brito de Souza, Millán Aguilar-Navarro, Jesús Muñoz-Guerra, María del Mar Plata & Juan Del Coso. (2019) Prevalence and patterns of dietary supplement use in elite Spanish athletes. Journal of the International Society of Sports Nutrition 16:1.
Read now
Rui Biscaia, David P. Hedlund, Geoff Dickson & Michael Naylor. (2018) Conceptualising and measuring fan identity using stakeholder theory. European Sport Management Quarterly 18:4, pages 459-481.
Read now
Christos Anagnostopoulos, Petros Parganas, Simon Chadwick & Alex Fenton. (2018) Branding in pictures: using Instagram as a brand management tool in professional team sport organisations. European Sport Management Quarterly 18:4, pages 413-438.
Read now
Anne-Marie Sassenberg, Jane Summers, Melissa Johnson-Morgan & Rumman Hassan. (2018) The Impact of Digital Communications on Consumer Perceptions of Sport Celebrity Transgressions. Journal of Global Sport Management 3:2, pages 189-207.
Read now
Lane T. Wakefield & Gregg Bennett. (2018) Sports fan experience: Electronic word-of-mouth in ephemeral social media. Sport Management Review 21:2, pages 147-159.
Read now
Leonor Vale & Teresa Fernandes. (2018) Social media and sports: driving fan engagement with football clubs on Facebook. Journal of Strategic Marketing 26:1, pages 37-55.
Read now
David McGillivray. (2017) Platform politics: sport events and the affordances of digital and social media. Sport in Society 20:12, pages 1888-1901.
Read now
Bo Li, Stephen W. Dittmore & Olan K.M. Scott. (2017) Points of attachment on social media: exploring similarities and differences between Chinese and Western National Basketball Association fans. Asia Pacific Journal of Sport and Social Science 6:3, pages 201-215.
Read now
Merryn Sherwood, Matthew Nicholson & Timothy Marjoribanks. (2017) Controlling the Message and the Medium?. Digital Journalism 5:5, pages 513-531.
Read now
Marion E. Hambrick. (2017) Sport communication research: A social network analysis. Sport Management Review 20:2, pages 170-183.
Read now
Rebecca M. Achen. (2017) Measuring social media marketing: moving towards a relationship-marketing approach. Managing Sport and Leisure 22:1, pages 33-53.
Read now
Hans Erik Næss. (2017) Authenticity matters: A digital ethnography of FIA World Rally Championship fan forums. Sport Management Review 20:1, pages 105-113.
Read now
Bastian Popp & Herbert Woratschek. (2016) Introducing branded communities in sport for building strong brand relations in social media. Sport Management Review 19:2, pages 183-197.
Read now
Massoud Moslehpour, Christian Schafferer, Stephen Lewi, Dessy Kurniawati, Van Kien Pham & Sahand E. P. Faez. The Influence of Social Media Marketing on Voting Intention in Indonesia. Journal of Political Marketing 0:0, pages 1-28.
Read now
Yuanyuan Cao & Hirotaka Matsuoka. Consumer engagement on social media in the sport context: a scoping review. Leisure Studies 0:0, pages 1-28.
Read now

Articles from other publishers (233)

Lennart Ante, Aman Saggu, Benjamin Schellinger & Friedrich-Philipp Wazinski. (2024) Voting participation and engagement in blockchain-based fan tokens. Electronic Markets 34:1.
Crossref
Yangkun Huang, Yuan Gao & Jiayu Yang. (2024) “Guarding Our National Volleyball Sheroes Against Social Media Malice”: Exploring the Rejection-Identification Process Among Chinese Women’s National Volleyball Team Fans. Communication & Sport.
Crossref
Edgar Romero-Jara, Francesc Solanellas, Samuel López-Carril, Dimitrios Kolyperas & Christos Anagnostopoulos. (2024) The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues. International Journal of Sports Marketing and Sponsorship.
Crossref
Massoud Moslehpour, Aviral Kumar Tiwari & Sahand Ebrahimi Pourfaez. (2024) The effect of social media marketing on voting intention; an application of multidimensional panel data. International Journal of Emerging Markets.
Crossref
Konstantinos Koronios, Lazaros Ntasis & Panos Dimitropoulos. (2023) Sponsorship, Covid-19 and mega sport events: the case of UEFA Euro 2020. Sport, Business and Management: An International Journal 14:2, pages 211-235.
Crossref
James Du, Yoseph Z. Mamo, Carter Floyd, Niveditha Karthikeyan & Jeffrey D. James. (2024) Machine Learning in Sport Social Media Research: Practical Uses and Opportunities. International Journal of Sport Communication 17:1, pages 97-106.
Crossref
Katherine Sveinson & Larena Hoeber. (2024) “Be a Good Fan During the Good, the Bad, and Even the Ugly”: Exploring Cultural Boundaries Through Sport Fan Discourses on Twitter. International Journal of Sport Communication 17:1, pages 73-82.
Crossref
Inés Kuster, Natalia Vila-Lopez, Elísabet Mora & María Isabel P. Riquelme Martínez. (2024) Analysing user-generated content in sports events through the lens of the Spain brand. Journal of Marketing Analytics.
Crossref
Syed Zeeshan Zahoor & A. M. Shah. (2023) Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage. Management and Labour Studies 49:1, pages 119-148.
Crossref
Inés Küster Boluda, Natalia Vila-Lopez, Elisabet Mora & Javier Casanoves-Boix. (2024) Social media impact on international sports events related to the brand Spain: a comparison between inner versus outside events. European Journal of Management and Business Economics.
Crossref
Natalia Vila-López & Ines Küster-Boluda. (2024) Opinion leaders on sporting events for country branding. Journal of Vacation Marketing.
Crossref
Heather Kennedy, Jordan T. Bakhsh, Ann Pegoraro & Marijke Taks. (2024) Bounded Impacts: Measuring Residents’ Social (Media) Event Impacts From a Major Sport Event. Event Management 28:1, pages 129-150.
Crossref
Chanwook Do, Minjung Kim, Brian P. McCullough, Han Soo Kim & Hyun-Woo Lee. (2024) Increasing Sport Fans’ Receptivity to Sustainability Messaging Through the Enhancement of Brand Authenticity. International Journal of Sport Communication, pages 1-11.
Crossref
Benjamin Schellinger, Lennart Ante & Sebastian Björn Bauers. 2024. Entwicklungstendenzen im Sportmanagement. Entwicklungstendenzen im Sportmanagement 365 387 .
Inas Gita Amalia, Suharjana Suharjana, Ahmad Nasrulloh, Enggista Hendriko Delano & Abiyyu Amajida. (2023) Android-based health service management application development to improve service quality at HSC UNY. Fizjoterapia Polska 23:5, pages 212-216.
Crossref
Soowoong Hwang, Jiho Lee & Dojin Jang. (2023) A Bayesian Network Approach to Infer Causality of Sports Spectators' Eco-Friendly Behavioral Intentions. Korean Journal of Sport Science 34:4, pages 638-650.
Crossref
Yeliz ERATLI ŞİRİN, İrem KAVASOĞLU, Tayfun ŞİRİN & Berna CAN. (2023) Understanding "The Athletic Labour of Femininity" Through the Experiences of Turkish Female Personal Trainers. Pamukkale Journal of Sport Sciences.
Crossref
Dominique Santini & Holly Henderson. (2021) The winners and losers in the race to environmental sustainability: a ranking of Summer Olympic International Federation progress. Emerald Open Research 1:4.
Crossref
Daniel Kofi Ahiabor, John Paul Basewe Kosiba, Deli Dotse Gli, Ernest Yaw Tweneboah-Koduah & Robert Ebo Hinson. (2023) Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective. Digital Business 3:2, pages 100064.
Crossref
Edgar Romero-Jara, Francesc Solanellas, Joshua Muñoz & Samuel López-Carril. (2023) Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs. Humanities and Social Sciences Communications 10:1.
Crossref
Wenche Wang. (2023) Customer engagement on social media: an examination of NFL teams’ Instagram posts. International Journal of Sports Marketing and Sponsorship 24:5, pages 1021-1038.
Crossref
Andrea Meier & Mike Peters. (2023) Limited engagement of SMEs with social media: A structuration and sensemaking perspective. Information & Management 60:7, pages 103853.
Crossref
Mukta Srivastava, S. Abhishek & Neeraj Pandey. (2023) Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?. Electronic Commerce Research.
Crossref
Gidon Jakar & Jeff Carr. (2022) A Comparative Analysis of Social Media Fan (Community) Engagement in a European and a North American Pro-Sport League and Their Reaction to Industry-Wide Disruptions. American Behavioral Scientist 67:11, pages 1267-1288.
Crossref
Brandon C. Boatwright. (2023) Embracing Computational Approaches to Social Media Research: Implications for Theory and Praxis in Sport Communication. Communication & Sport.
Crossref
R.V. Shabbirhusain, Balamurugan Annamalai & Shabana Chandrasekaran. (2023) Global multi-sport events: content strategy for driving fan engagement on Twitter. Sport, Business and Management: An International Journal 13:4, pages 450-469.
Crossref
Huiqin Zhang, Meng Wang & Anhang Chen. (2023) Empirical Investigation of How Social Media Usage Enhances Employee Creativity: The Role of Knowledge Management Behavior. Behavioral Sciences 13:7, pages 601.
Crossref
Anjali Anand & Karthika C. (2023) ROLE OF SOCIAL MEDIA IN PROMOTING LESS POPULAR SPORTS. ShodhKosh: Journal of Visual and Performing Arts 4:1SE.
Crossref
Francesc Solanellas, Edgar Romero-Jara & Joshua Muñoz. (2023) Managing the COVID-19 Crisis Through Social Media: An Analysis From Sports Organizations Perspective. SAGE Open 13:3.
Crossref
Md. Armanul Haque, Xiaojuan Zhang, A. K. M. Eamin Ali Akanda, Md. Nazmul Hasan, Md. Mahbubul Islam, Amitav Saha, Md. Ikbal Hossain & Zihadur Rahman. (2023) Knowledge Sharing among Students in Social Media: The Mediating Role of Family and Technology Supports in the Academic Development Nexus in an Emerging Country. Sustainability 15:13, pages 9983.
Crossref
Lovisa Broms. (2023) Fans, Fellows or Followers: A Study on How Sport Federations Shape Social Media Affordances. Journalism and Media 4:2, pages 688-709.
Crossref
Ahmet ÖZSOY & Ünal KARLI. (2023) SOSYAL AĞ SİTELERİNDE SERGİLENEN TARAFTAR BAĞLILIĞI ÖLÇEĞİNİN GEÇERLİK GÜVENİRLİK ÇALIŞMASIRELIABILITY AND VALIDITY STUDY OF FAN ENGAGEMENT THROUGH SOCIAL NETWORKING SITES SCALE. Ankara Üniversitesi Beden Eğitimi ve Spor Yüksekokulu SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi.
Crossref
Jijiao Jiang, Xiao Yang & Cong Zhou. (2023) The impact of social media usage on expertise coordination and team creative performance in distributed agile software development. Kybernetes.
Crossref
Pelin GÖNKEK & R. Timuçin GENÇER. (2023) Professional Athletes’ Visual Self-Presentation Strategies: An Investigation on Instagram. Pamukkale Journal of Sport Sciences 14:1, pages 22-42.
Crossref
Bo Li, Michael L. Naraine, Liang Zhao & Chenyang Li. (2021) A Magic “Bullet”: Exploring Sport Fan Usage of On-Screen, Ephemeral Posts During Live Stream Sessions. Communication & Sport 11:2, pages 334-355.
Crossref
Anne Tjønndal, Frida Austmo Wågan & Daniel Alsarve. (2022) Hockey Dads, Party Boys, and Devoted Players? Digital Representations of Men and Masculinities amongst Norwegian and Swedish Ice Hockey Players. Men and Masculinities 26:1, pages 134-157.
Crossref
Muhammad Inaam ul haq, Qianmu Li, Jun Hou & Adnan Iftekhar. (2022) Detecting the research structure and topic trends of social media using static and dynamic probabilistic topic models. Aslib Journal of Information Management 75:2, pages 215-245.
Crossref
Grishma Kanth & R. Siva Rama Prasad. (2022) A Systematic Literature Review on Social Media Marketing in Small and Medium Enterprises. SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies 50:1, pages 80-95.
Crossref
Dominik Siemon & Jörn Wessels. (2022) Performance prediction of basketball players using automated personality mining with twitter data. Sport, Business and Management: An International Journal 13:2, pages 228-247.
Crossref
Remco Beek, Jo Van Hoecke & Inge Derom. (2023) Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship. International Journal of Sports Marketing and Sponsorship.
Crossref
Shuhua Yin, Chengzhou Fu & Guangquan Dai. (2023) Exploring the Festival Attendees’ Experiences on Social Media: A Study on the Guangzhou International Light Festival. SAGE Open 13:1, pages 215824402211451.
Crossref
Vitor Sobral, Sheranne Fairley & Danny O’Brien. (2023) The Utility of Including Regular Sport Team Events in Event Portfolios. Journal of Sport Management 37:1, pages 15-26.
Crossref
Suzari Abdul Rahim, Tan Sin Huai, Aidi Ahmi & Nor Aida Abdul Rahman. Social media influencer’s credibility toward millennial’s purchase intention of IT products in Malaysia. Social media influencer’s credibility toward millennial’s purchase intention of IT products in Malaysia.
Athir Fayker & Jean-Paul Van Belle. 2023. Decision Intelligence. Decision Intelligence 417 426 .
Liliana Simões Ribeiro & Melissa Paço Farinha. 2023. Digital Economy. Emerging Technologies and Business Innovation. Digital Economy. Emerging Technologies and Business Innovation 274 286 .
Ernest Yeboah Acheampong & Ralph Frimpong. 2023. African Media Space and Globalization. African Media Space and Globalization 391 418 .
Stephen MorrowStephen Morrow. 2023. The People's Game?. The People's Game? 53 122 .
Natalie Bunch & Beth A. Cianfrone. (2022) “Posting More than Just a Black Square”: National Collegiate Athletic Association Student-Athletes’ Perceptions of the Athletic Department’s Role in Social Media, Racial Justice, and the Black Lives Matter Movement. Communication & Sport 10:6, pages 1023-1052.
Crossref
Gashaw Abeza & Jimmy Sanderson. (2022) Theory and Social Media in Sport Studies. International Journal of Sport Communication 15:4, pages 284-292.
Crossref
Atacan ŞİMŞEK & Ahmet KOÇAK. (2022) Türkiye Spor Toto Süper Lig’de Yer Alan Futbol Kulüplerinin Twitter Kullanım Pratiklerinin İncelenmesi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi.
Crossref
Merve ALTUN EKİNCİ, Pablo GARCÍA-MANİTZ, Alvaro FERNÁNDEZ-LUNA, Canan KOCA ARITAN & Dr. Settar KOÇAK. (2022) Marketing Strategies For Creating And Capturing Values: A Case Study Of Real Madrid Football ClubDeğer Yaratma Ve Yakalama Stratejileri: Real Madrid Futbol Kulübü Örneği. Spor Bilimleri Dergisi 33:3, pages 163-179.
Crossref
Ming-Chuan Xie, Yao-Chuan Chang & Chuan-Ming Cai. (2022) Understanding the effect of social media marketing activity for promoting intention to participate in martial arts. Frontiers in Psychology 13.
Crossref
Meghna Rana & Nilesh Arora. (2022) Predicting User Response Behaviour towards Social Media Advertising and e-WoM Antecedents. Review of Marketing Science 20:1, pages 83-112.
Crossref
Željka Marčinko Trkulja, Jasmina Dlačić & Dinko Primorac. (2022) Social Identity Dimensions as Drivers of Consumer Engagement in Social Media Sports Club. Journal of Risk and Financial Management 15:10, pages 458.
Crossref
Brandon Mastromartino & Michael L. Naraine. (2021) (Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media. International Journal of Sports Marketing and Sponsorship 23:5, pages 934-949.
Crossref
Damien Whitburn, Chelsey Taylor, Paul Turner & Adam Karg. (2022) The Effects of Sport Organization Messaging Bias on Consumers: A Gender Focus. International Journal of Sport Communication 15:3, pages 218-232.
Crossref
Paolo Riatti & Ansgar Thiel. (2021) The societal impact of electronic sport: a scoping reviewDie gesellschaftlichen Auswirkungen des elektronischen Sports: ein Scoping Review. German Journal of Exercise and Sport Research 52:3, pages 433-446.
Crossref
Bruno Schivinski, Nicolas Pontes, Barbara Czarnecka, Wen Mao, Jennifer De Vita & Vasileios Stavropoulos. (2022) Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model. Journal of Product & Brand Management 31:7, pages 1047-1062.
Crossref
Ted Hayduk. (2022) Owner–Resident Ideological Divergence and Firm Performance: Evidence From Major League Baseball. Journal of Sport Management 36:4, pages 305-318.
Crossref
Olan K.M. Scott, Nicholas Burton & Bo Li. (2021) Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram. International Journal of Sports Marketing and Sponsorship 23:3, pages 612-627.
Crossref
Jingxuan Zheng & Daniel S. Mason. (2022) New Media, Digitalization, and the Evolution of the Professional Sport Industry. Frontiers in Sports and Active Living 4.
Crossref
Travis K. Huang, Yi-Ting Wang & Kuan-Yu Lin. (2021) Enhancing brand loyalty through online brand communities: the role of community benefits. Journal of Product & Brand Management 31:5, pages 823-838.
Crossref
Faseeh Amin BeigMohammad Furqan Khan. (2020) Romancing the Brands on Social Media. Global Business Review 23:3, pages 841-862.
Crossref
Michael L. Naraine & Jordan T. Bakhsh. (2022) Optimizing Social Media Engagement in Professional Sport: A 3-Year Examination of Facebook, Instagram, and Twitter Posts. International Journal of Sport Communication 15:2, pages 103-116.
Crossref
Dragan Vukolic, Tamara Gajić & Mirjana Penic. (2022) The effect of social networks on the development of gastronomy – the way forward to the development of gastronomy tourism in Serbia. Journal of Tourism Futures.
Crossref
Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit & Jason P. Doyle. (2022) Customer Engagement in Sport: An Updated Review and Research Agenda. Journal of Sport Management 36:3, pages 289-304.
Crossref
Bradley J. Baker, Thilo Kunkel, Jason P. Doyle, Yiran Su, Nataliya Bredikhina & Rui Biscaia. (2022) Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research. Journal of Sport Management 36:3, pages 251-264.
Crossref
Anthony D. Pizzo, Yiran Su, Tobias Scholz, Bradley J. Baker, Juho Hamari & Leah Ndanga. (2022) Esports Scholarship Review: Synthesis, Contributions, and Future Research. Journal of Sport Management 36:3, pages 228-239.
Crossref
Yogesh Upadhyay, Justin Paul & Ruturaj Baber. (2022) Effect of online social media marketing efforts on customer response. Journal of Consumer Behaviour 21:3, pages 554-571.
Crossref
Dalia A. Farrag & Othman Althawadi. (2022) A Comprehensive Model for Spectators' Intentions to Attend Tennis Matches: Towards a Motive-based Typology. Event Management 26:3, pages 547-564.
Crossref
Keith D. Parry & Rory Magrath. 2022. Sport, Social Media, and Digital Technology. Sport, Social Media, and Digital Technology 127 144 .
Jamie Cleland & Connor MacDonald. 2022. Sport, Social Media, and Digital Technology. Sport, Social Media, and Digital Technology 49 66 .
Dunja Antunovic. 2022. Sport, Social Media, and Digital Technology. Sport, Social Media, and Digital Technology 9 27 .
Mohammad Al Khasawneh, Shafig Al-Haddad, Mays Tahboub, Shahd T. Al Ouri, Dana A Al Arabi, Leen Abu Sumaqa & Anmar A. Rihani. (2022) The Effect of Intrinsic and Extrinsic Motivations on Social Media Engagement and Customer Likelihood to Share Content on Facebook. International Journal of Cyber Behavior, Psychology and Learning 12:1, pages 1-24.
Crossref
Shakeel ul Rehman, Rafia Gulzar & Wajeeha Aslam. (2022) Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach. SAGE Open 12:2, pages 215824402210999.
Crossref
Rejikumar G.Ajay Jose, Sonia Mathew, Dony Peter Chacko & Aswathy Asokan-Ajitha. (2021) Towards a theory of well-being in digital sports viewing behavior. Journal of Services Marketing 36:2, pages 245-263.
Crossref
Samuel Duncan. (2022) Applying Dyer’s Star Theory to Sport: Understanding the Cultivation of Athlete Stardom. Physical Culture and Sport. Studies and Research 94:1, pages 35-45.
Crossref
Samuel López-Carril, Mario Alguacil & Christos Anagnostopoulos. (2022) LinkedIn in sport management education: Developing the students’ professional profile boosting the teaching-learning process. The International Journal of Management Education 20:1, pages 100611.
Crossref
Yuke Yuan, Chung-Shing Chan, Sarah Eichelberger, Hang Ma & Birgit Pikkemaat. (2022) The effect of social media on travel planning process by Chinese tourists: the way forward to tourism futures. Journal of Tourism Futures.
Crossref
Priyanka Chadha, Etinder Pal Singh, Babita Yadav & Raghavan Srinivasan. (2022) Social Media Marketing Channels and Communication: COVID-19 Pandemic Perspective. Acta Universitatis Bohemiae Meridionalis 24:3, pages 107-118.
Crossref
Neha jain & Katarina Brockova. (2022) Adapting Data Collection Tools for Qualitative Research in Times of COVID-19 Pandemic. MAP Social Sciences 2:1, pages 18-27.
Crossref
Agnieszka Majewska & Aleksandra Majewska. (2022) Are social media matter for the football club finance?. Procedia Computer Science 207, pages 2068-2076.
Crossref
Francesca Di Virgilio, Mohammad Soliman, Muhammad Anwar ul Haq & Sara Fantini. 2022. HR Analytics and Digital HR Practices. HR Analytics and Digital HR Practices 243 271 .
Otilia-Elena Platon, David-Florin Ciocodeică, Margareta-Stela Florescu, Ştefan Claudiu Căescu & Olguţa-Anca Orzan. 2022. Digitalization and Big Data for Resilience and Economic Intelligence. Digitalization and Big Data for Resilience and Economic Intelligence 171 182 .
Mirian Natali Blézins Moreira, Cássia Rita Pereira da Veiga, Zhaohui Su, Germano Glufke Reis, Lucilaine Maria Pascuci & Claudimar Pereira da Veiga. (2021) Social Media Analysis to Understand the Expected Benefits by Plant-Based Meat Alternatives Consumers. Foods 10:12, pages 3144.
Crossref
Kirby Phillips & Simone Titus. (2021) Analysis of social networking sites used by student spectators in university sport. African Journal for Physical Activity and Health Sciences (AJPHES) 27:4, pages 546-560.
Crossref
Samuel López-Carril, Paloma Escamilla-Fajardo & Mario Alguacil-Jiménez. (2021) Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students. Physical Culture and Sport. Studies and Research 92:1, pages 19-31.
Crossref
Andre Broekman & Wyand JvdM Steyn. (2021) Digital Twinning of Lap-based Marathon Infrastructure. Digital Twinning of Lap-based Marathon Infrastructure.
Sanghoon Kim, Heetae Cho, Emily M. Newell & Hyun-Woo Lee. (2021) Who won the social media March Madness bracket? Demand shifters for Twitter followers. Telematics and Informatics 64, pages 101706.
Crossref
Eveline Vlassenroot, Sally Chambers, Sven Lieber, Alejandra Michel, Friedel Geeraert, Jessica Pranger, Julie Birkholz & Peter Mechant. (2021) Web-archiving and social media: an exploratory analysis. International Journal of Digital Humanities 2:1-3, pages 107-128.
Crossref
Hüseyin Köse, Metin Argan & David P. Hedlund. (2020) The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors. International Journal of Sports Marketing and Sponsorship 22:4, pages 699-720.
Crossref
Katie Lebel, Ceyda Mumcu, Ann Pegoraro, Nicole M. LaVoi, Nancy Lough & Dunja Antunovic. (2021) Re-thinking Women's Sport Research: Looking in the Mirror and Reflecting Forward. Frontiers in Sports and Active Living 3.
Crossref
Álvaro Galván Cárdenas. (2021) Las Redes sociales como ámbito del auge deporte femenino. Estudio de casos en Twitter. Comunicación y Género 4:2, pages 183-200.
Crossref
Dunja Antunovic, Katie Taylor, Macauley Watt & Andrew D. Linden. 2021. The Professionalisation of Women’s Sport. The Professionalisation of Women’s Sport 123 139 .
Balamurugan Annamalai, Masayuki Yoshida, Sanjeev Varshney, Atul Arun Pathak & Pingali Venugopal. (2021) Social media content strategy for sport clubs to drive fan engagement. Journal of Retailing and Consumer Services 62, pages 102648.
Crossref
Amir H. Zadeh. (2021) Quantifying fan engagement in sports using text analytics. Journal of Data, Information and Management 3:3, pages 197-208.
Crossref
Danielle Sponder Testa, Sonia Bakhshian & Rachel Eike. (2021) Engaging consumers with sustainable fashion on Instagram. Journal of Fashion Marketing and Management: An International Journal 25:4, pages 569-584.
Crossref
Qing-song Han, Marc Theeboom & Dong Zhu. (2020) Chinese martial arts and the Olympics: Analysing the policy of the International Wushu Federation. International Review for the Sociology of Sport 56:5, pages 603-624.
Crossref
Simon ChadwickAlex FentonRichard DronWasim Ahmed. (2021) Social Media Conversations About High Engagement Sports Team Brands. IIM Kozhikode Society & Management Review 10:2, pages 178-191.
Crossref
Mehmet MÜRÜTSOY & Murat TOKSARI. (2021) The Role Model Effect of Sports Celebrites in Social Media on the Behavioral Intentions of Generation Z. OPUS Uluslararası Toplum Araştırmaları Dergisi.
Crossref
Georgia Teare & Marijke Taks. (2021) Sport Events for Sport Participation: A Scoping Review. Frontiers in Sports and Active Living 3.
Crossref
Ann Pegoraro, Heather Kennedy, Nola Agha, Nicholas Brown & David Berri. (2021) An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA. Frontiers in Sports and Active Living 3.
Crossref
Alexander Genoe, Ronald Rousseau & Sandra Rousseau. (2021) Applying Google Trends’ Search Popularity Indicator to Professional Cycling. Journal of Sports Economics 22:4, pages 459-485.
Crossref
Nicholas M. Watanabe, Stephen Shapiro & Joris Drayer. (2021) Big Data and Analytics in Sport Management. Journal of Sport Management 35:3, pages 197-202.
Crossref
Daniel Weimar, Brian P. Soebbing & Pamela Wicker. (2021) Dealing With Statistical Significance in Big Data: The Social Media Value of Game Outcomes in Professional Football. Journal of Sport Management 35:3, pages 266-277.
Crossref
Hua Gong, Nicholas M. Watanabe, Brian P. Soebbing, Matthew T. Brown & Mark S. Nagel. (2021) Do Consumer Perceptions of Tanking Impact Attendance at National Basketball Association Games? A Sentiment Analysis Approach. Journal of Sport Management 35:3, pages 254-265.
Crossref
Majed Alkhamees, Saleh Alsaleem, Muhammad Al-Qurishi, Majed Al-Rubaian & Amir Hussain. (2021) User trustworthiness in online social networks: A systematic review. Applied Soft Computing 103, pages 107159.
Crossref
Nicholas Burton & Cole McClean. (2020) Exploring newsjacking as social media–based ambush marketing. Sport, Business and Management: An International Journal 11:2, pages 143-163.
Crossref
C. Deep Prakash & Adrija Majumdar. (2021) Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises. International Journal of Information Management 57, pages 102268.
Crossref
Huiqin Zhang, Meng Wang, Meng Li & Xudong Chen. (2021) Excessive Use of WeChat at Work Promotes Creativity: The Role of Knowledge Sharing, Psychological Strain. Frontiers in Psychology 12.
Crossref
Tiago Ribeiro, Abel Correia, Rui Biscaia & Tom Bason. (2021) Organizational Issues in Olympic Games: a Systematic Review. Event Management 25:2, pages 135-154.
Crossref
Joon Ho Lim, Leigh Anne Donovan, Peter Kaufman & Chiharu Ishida. (2021) Professional Athletes’ Social Media Use and Player Performance: Evidence From the National Football League. International Journal of Sport Communication 14:1, pages 33-59.
Crossref
Terry Eddy, B. Colin Cork, Katie Lebel & Erin Howie Hickey. (2021) Examining Engagement With Sport Sponsor Activations on Twitter. International Journal of Sport Communication 14:1, pages 79-108.
Crossref
Massoud Moslehpour, Stephen Lewi, Dessy Kurniawati, Taufiq Ismail & Yeneneh T. Negash. (2021) The Influence of Social Media Marketing on Voter's Intention in Indonesia. The Influence of Social Media Marketing on Voter's Intention in Indonesia.
Samuel López-Carril, Miguel Villamón & María Huertas González-Serrano. (2021) Linked(In)g Sport Management Education with the Sport Industry: A Preliminary Study. Sustainability 13:4, pages 2275.
Crossref
Erick Méndez Guzmán, Ziqi Zhang & Wasim Ahmed. (2021) Towards understanding a football club’s social media network: an exploratory case study of Manchester United. Information Discovery and Delivery 49:1, pages 71-83.
Crossref
Samuel López-Carril, María Huertas González-Serrano, Ferran Calabuig-Moreno, Vicente Añó & Christos Anagnostopoulos. (2021) Development and Preliminary Validation of Social Media as an Educational and Professional Tool Student Perceptions Scale (SMEPT-SPS). Sustainability 13:4, pages 1814.
Crossref
Romina Alkier & Goran Perić. (2021) The influence of social networks on the choice of tourism destination: The case of Kvarner. Bizinfo Blace 12:2, pages 215-229.
Crossref
Jasminka Đuričanin, Marko Gašić, Jelena Veličković & Nebojša Pavlović. (2021) Advertising on Facebook social network. Bizinfo Blace 12:2, pages 171-181.
Crossref
J.M. Berné-Martínez, María Arnal-Pastor & María-Pilar Llopis-Amorós. (2021) Reacting to the paradigm shift: QCA study of the factors shaping innovation in publishing, information services, advertising and market research activities in the European Union.. Technological Forecasting and Social Change 162, pages 120340.
Crossref
Leanne Johnstone & Cecilia Lindh. 2021. Advances in Digital Marketing and eCommerce. Advances in Digital Marketing and eCommerce 161 183 .
Kari L. J. Goold, Reynafe N. Aniga & Peter B. Gray. (2020) Sports under Quarantine: A Case Study of Major League Baseball in 2020. Social Sciences 10:1, pages 5.
Crossref
Seyyedeh Masoomeh (Shamila) Shadmanfaat, Jaeyong Choi, Saeed Kabiri & Ilhong Yun. (2020) Assessing the Links Between Parenting Practices, Moral Emotions, and Cyberbullying Perpetrations Among a Sample of Iranian Sports Fans. International Journal of Offender Therapy and Comparative Criminology 64:16, pages 1674-1695.
Crossref
Elaine Chiao Ling Yang, Michelle Hayes, Jinyan Chen, Caroline Riot & Catheryn Khoo-Lattimore. (2020) A Social Media Analysis of the Gendered Representations of Female and Male Athletes During the 2018 Commonwealth Games. International Journal of Sport Communication 13:4, pages 670-695.
Crossref
Husni Kharouf, Rui Biscaia, Alexeis Garcia-Perez & Ellie Hickman. (2020) Understanding online event experience: The importance of communication, engagement and interaction. Journal of Business Research 121, pages 735-746.
Crossref
Yesim Tonga Uriarte, Marinella Petrocchi, Maria Luisa Catoni, Stefano Cresci, Rocco De Nicola, Maurizio Tesconi & Rafael Brundo Uriarte. (2020) Exploring the relation between festivals and host cities on Twitter: a study on the impacts of Lucca Comics & Games. Information Technology & Tourism 22:4, pages 625-648.
Crossref
Attila Sóti, Alessandro Ancarani, József Stéger & Gábor Vattay. (2020) Influence of Twitter activity on the stock price of soccer clubs. Social Network Analysis and Mining 10:1.
Crossref
Seda Yetimoğlu & Kaplan Uğurlu. 2020. The Emerald Handbook of ICT in Tourism and Hospitality. The Emerald Handbook of ICT in Tourism and Hospitality 131 148 .
Ellen MacPherson & Gretchen Kerr. (2020) Online public shaming of professional athletes: Gender matters. Psychology of Sport and Exercise 51, pages 101782.
Crossref

Displaying 200 of 304 citing articles. Use the download link below to view the full list of citing articles.

Download full citations list

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.