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Journal of Applied Communication Research Volume 25, 1997 - Issue 4
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Research report

The effective use of fear appeals in persuasive immunization: An analysis of national immunization intervention messages

Susan L. Smith Marketing, Bristol‐Myers Squibb Pharmaceutical Company, P.O. Box 4500, Princeton, NJ, 08543–4500 Phone: (609) 716–1129 E-mail: [email protected]
Pages 264-292 | Published online: 21 May 2009

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KellyK. Bonnar-Kidd, DavidR. Black, Marifran Mattson & Dan Coster. (2009) Online Physical Activity Information: Will Typical Users Find Quality Information?. Health Communication 24:2, pages 165-175.
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Allison Kennedy, John Glasser, Vincent Covello & Deborah Gust. (2008) Development of Vaccine Risk Communication Messages Using Risk Comparisons and Mathematical Modeling. Journal of Health Communication 13:8, pages 793-807.
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W. James Potter & Deborah Levine‐Donnerstein. (1999) Rethinking validity and reliability in content analysis. Journal of Applied Communication Research 27:3, pages 258-284.
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Articles from other publishers (12)

Xiaobei Chen, Rachel Son, Zhecheng Xiao, Debbie Treise & Jordan M Alpert. (2023) Understanding the Design of Fear Appeals by Applying the Extended Parallel Process Model: A Qualitative Analysis of COVID-19 Public Service Announcements. American Journal of Health Promotion 38:3, pages 394-401.
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Caroline von Samson-Himmelstjerna. 2023. Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research. Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research 399 410 .
Samantha D Gottlieb. (2015) Vaccine resistances reconsidered: Vaccine skeptics and the Jenny McCarthy effect. BioSocieties 11:2, pages 152-174.
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Aditi Bhatia. (2015) Construction of discursive illusions in the ‘Umbrella Movement’. Discourse & Society 26:4, pages 407-427.
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Alina MorawskaFaye Nitschke & Sally Burrows. (2011) Do testimonials improve parental perceptions and participation in parenting programmes? Results of two studies. Journal of Child Health Care 15:2, pages 85-98.
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Xu Yaoshan, Diao Wei & Li Yongjuan. (2011) The effect of fear appeal on risky driving attitude and intention change: An experimental study. The effect of fear appeal on risky driving attitude and intention change: An experimental study.
Aditi Bhatia. (2008) Discursive illusions in the American National Strategy for Combating Terrorism. Journal of Language and Politics 7:2, pages 201-227.
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ADITI BHATIA. (2007) Religious metaphor in the discourse of illusion: George W. Bush and Osama bin Laden 1 . World Englishes 26:4, pages 507-524.
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Roxanne Parrott. (2004) Emphasizing “Communication” in Health Communication. Journal of Communication 54:4, pages 751-787.
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Gerard Hastings, Martine Stead & John Webb. (2004) Fear appeals in social marketing: Strategic and ethical reasons for concern. Psychology & Marketing 21:11, pages 961-986.
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Joye Gordon. (2003) Risk Communication and Foodborne Illness: Message Sponsorship and Attempts to Stimulate Perceptions of Risk. Risk Analysis 23:6, pages 1287-1296.
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Bernard Guerin. (2003) Language use as Social Strategy: A Review and an Analytic Framework for the Social Sciences. Review of General Psychology 7:3, pages 251-298.
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