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Journal of Applied Communication Research Volume 25, 1997 - Issue 4
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Research report

The effective use of fear appeals in persuasive immunization: An analysis of national immunization intervention messages

Susan L. Smith Marketing, Bristol‐Myers Squibb Pharmaceutical Company, P.O. Box 4500, Princeton, NJ, 08543–4500 Phone: (609) 716–1129 E-mail: [email protected]
Pages 264-292 | Published online: 21 May 2009

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