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Original Articles

Evaluating the Audiences of the New Media

Pages 21-27 | Received 26 Oct 1984, Accepted 19 Jun 1985, Published online: 29 May 2013

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Read on this site (26)

René Haldborg Jørgensen, Hilde A.M Voorveld & Guda van Noort. (2023) Instagram Stories: How Ephemerality Affects Consumers’ Responses Toward Instagram Content and Advertising. Journal of Interactive Advertising 23:3, pages 187-202.
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René Haldborg Jørgensen & Gry Høngsmark Knudsen. (2022) Media context: a literature review and research agenda. Journal of Marketing Management 38:17-18, pages 1937-1957.
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Gerret von Nordheim, Karin Boczek & Lars Koppers. (2018) Sourcing the Sources. Digital Journalism 6:7, pages 807-828.
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Alec Tefertiller. (2018) Media Substitution in Cable Cord-Cutting: The Adoption of Web-Streaming Television. Journal of Broadcasting & Electronic Media 62:3, pages 390-407.
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Sandra Maria Correia Loureiro. (2018) Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising. Journal of Promotion Management 24:2, pages 198-214.
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Stephen McCreery & Dean M. Krugman. (2017) Tablets and TV Advertising: Understanding the Viewing Experience. Journal of Current Issues & Research in Advertising 38:2, pages 197-211.
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Stephen P. McCreery & Dean M. Krugman. (2015) TV and the iPad: How the Tablet is Redefining the Way We Watch. Journal of Broadcasting & Electronic Media 59:4, pages 620-639.
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David J. Atkin, Daniel S. Hunt & Carolyn A. Lin. (2015) Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model. Mass Communication and Society 18:5, pages 623-650.
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SarahM. Smith & DeanM. Krugman. (2010) Exploring Perceptions and Usage Patterns of Digital Video Recorder Owners. Journal of Broadcasting & Electronic Media 54:2, pages 248-264.
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Kyounghee Hazel Kwon & Bum Soo Chon. (2009) Social Influences on Terrestrial and Satellite Mobile-TV Adoption in Korea: Affiliation, Positive Self-Image, and Perceived Popularity. International Journal on Media Management 11:2, pages 49-60.
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W. Wossen Kassaye. (2007) Virtual Reality as Source of Advertising. Journal of Website Promotion 2:3-4, pages 103-124.
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Shu-Chu Sarrina Li. (2004) Exploring the Factors Influencing the Adoption of Interactive Cable Television Services in Taiwan. Journal of Broadcasting & Electronic Media 48:3, pages 466-483.
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Cheryl Campanella Bracken & DavidJ. Atkin. (2004) How screen size affects perception of television: A survey of presence‐evoking technology in our living rooms. Visual Communication Quarterly 11:1-2, pages 23-27.
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XUEPING DU. (1999) Internet Diffusion and Usage in China. Prometheus 17:4, pages 405-420.
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DavidJ. Atkin, LeoW. Jeffres & KimberlyA. Neuendorf. (1998) Understanding internet adoption as telecommunications behavior. Journal of Broadcasting & Electronic Media 42:4, pages 475-490.
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Marla Royne Stafford & ThomasF. Stafford. (1996) Mechanical Commercial Avoidance: A Uses and Gratifications Perspective. Journal of Current Issues & Research in Advertising 18:2, pages 27-38.
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Louisa Ha. (1995) Media Models and Advertising Effects: Conceptualization and Theoretical Implications. Journal of Current Issues & Research in Advertising 17:2, pages 1-15.
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DeanM. Krugman, GlenT. Cameron & Candace McKearney White. (1995) Visual Attention to Programming and Commercials: The Use of In-home Observations. Journal of Advertising 24:1, pages 1-12.
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David Atkin. (1995) Audio information services and the electronic media environment. The Information Society 11:1, pages 75-83.
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DavidJ. Atkin & Robert LaRose. (1994) Profile: Profiling call‐in poll users. Journal of Broadcasting & Electronic Media 38:2, pages 217-227.
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DeanM. Krugman & KeithF. Johnson. (1991) Differences in the consumption of traditional broadcast and VCR movie rentals. Journal of Broadcasting & Electronic Media 35:2, pages 213-232.
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FeleciaG. Jones. (1990) The black audience and the BET channel. Journal of Broadcasting & Electronic Media 34:4, pages 477-486.
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PatriciaA. Stout & BenedictaL. Burda. (1989) Zipped Commercials: Are They Effective?. Journal of Advertising 18:4, pages 23-32.
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CarolynA. Lin & DavidJ. Atkin. (1989) Parental mediation and rulemaking for adolescent use of television and VCRs. Journal of Broadcasting & Electronic Media 33:1, pages 53-67.
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Robert LaRose & David Atkin. (1988) Satisfaction, demographic, and media environment predictors of cable subscription. Journal of Broadcasting & Electronic Media 32:4, pages 403-413.
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DeanM. Krugman. (1988) Telecommunication Services and Advertising: A Review of the Audiences and Research. Current Issues and Research in Advertising 11:1-2, pages 331-350.
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Articles from other publishers (17)

Bhubaneswari Bisoyi, Vivek Mishra, Biswajit Das & Ipseeta Satpathy. (2023) Role of E-Business Driven OTT Platforms in Influencing Consumer’s Intention to Cut the Cable Cord. Management and Labour Studies 49:1, pages 82-96.
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Mădălina Hodorog. (2021) How Romanian Journalists Cover Leadership Events. Studia Universitatis Babeș-Bolyai Ephemerides 66:1, pages 73-110.
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Eun Yu, Ahreum Hong & Junseok Hwang. (2016) A socio-technical analysis of factors affecting the adoption of smart TV in Korea. Computers in Human Behavior 61, pages 89-102.
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Christian S. Dussart & Didier Gruson. 2015. Proceedings of the 1993 World Marketing Congress. Proceedings of the 1993 World Marketing Congress 322 327 .
구진경, Lee,Do-Hee & Seunghee Im. (2012) The Effects of Psychological Characteristics on Sending and Receiving Contents on SNS. Journal of Product Research 30:5, pages 1-14.
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Dongwon Lee, Insoo Son, Myunghwan Yoo & Jong-Ho Lee. (2011) Understanding the Adoption of Convergent Services: The Case of IPTV. Understanding the Adoption of Convergent Services: The Case of IPTV.
Sylvia M. Chan-Olmsted & Byeng-Hee Chang. (2016) Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television. New Media & Society 8:5, pages 773-800.
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Stella C. Chia, Hairong Li, Benjamin Detenber & Waipeng Lee. (2016) Mining the internet plateau: an exploration of the adoption intention of non-users in Singapore. New Media & Society 8:4, pages 589-609.
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Byeng-Hee Chang, Seung-Eun Lee & Byoung-Sun Kim. (2016) Exploring factors affecting the adoption and continuance of online games among college students in South Korea. New Media & Society 8:2, pages 295-319.
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Joey Ka-Ching ChanLouis Leung. (2016) Lifestyles, reliance on traditional news media and online news adoption. New Media & Society 7:3, pages 357-382.
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CANDACE WHITE & JOHN M. SCHEBIIII. (2016) Impact of Media Messages about the Internet. New Media & Society 2:2, pages 181-194.
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David J. Atkin, Kimberly A. Neuendorf & Leo W. Jeffres. (1998) Reassessing public support for public access cablevision: a faded passion?. Telematics and Informatics 15:1-2, pages 67-84.
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Larry Collette & Panattha Boonvanno. (1996) Thai consumer experience with US multichannel television as a prelude to Thailand's emerging media system. Telematics and Informatics 13:1, pages 1-10.
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David J Atkin. (1993) Adoption of cable amidst a multimedia environment. Telematics and Informatics 10:1, pages 51-58.
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David J. Atkin, Bradley S. Greenberg & Thomas F. Baldwin. (1991) The Home Ecology of Children's Televison Viewing: Parental Mediation and the New Video Environment. Journal of Communication 41:3, pages 40-52.
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Clifford W. Scherer. (1989) The Videocassette Recorder and Information Inequity. Journal of Communication 39:3, pages 94-103.
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Joey Reagan. (1987) Classifying adoptors and nonadoptors of four technologies using political activity, media use and demographic variables. Telematics and Informatics 4:1, pages 3-16.
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