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Journal of Advertising Volume 15, 1986 - Issue 2
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Original Articles

The Effect of Verbal and Pictorial Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions

Elizabeth C. Hirschman
Pages 27-34 | Received 04 Oct 1985, Accepted 27 Jan 1986, Published online: 29 May 2013

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UlrichR. Orth, Daniela Campana & Keven Malkewitz. (2010) Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes. Journal of Marketing Theory and Practice 18:1, pages 23-40.
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Adam Acar. (2007) Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment. Journal of Interactive Advertising 8:1, pages 45-56.
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Steve Charters. (2006) Aesthetic Products and Aesthetic Consumption: A Review. Consumption Markets & Culture 9:3, pages 235-255.
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AlanJ. Bush & Victoria Davies Bush. (1994) The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements. Journal of Advertising 23:3, pages 31-41.
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Barbara B. Stern. (1991) Detailed Image Analysis: Poetic Methodology for Advertising Research. International Journal of Advertising 10:2, pages 161-180.
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BarbaraB. Stern. (1988) How Does an Ad Mean? Language in Services Advertising. Journal of Advertising 17:2, pages 3-14.
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