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Journal of Advertising Volume 15, 1986 - Issue 2
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Original Articles

A Philosophic Defense of Advertising

Jerry Kirkpatrick
Pages 42-64 | Received 11 Nov 1985, Accepted 24 Feb 1986, Published online: 29 May 2013

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Jack Coffin. (2022) Asking Questions of AI Advertising: A Maieutic Approach. Journal of Advertising 51:5, pages 608-623.
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AriZ. Zivotofsky & Naomi T. S. Zivotofsky. (2014) Capitalism Works for Health Care Too. The American Journal of Bioethics 14:3, pages 56-58.
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DennisA. Kopf, IvonneM. Torres & AndrewP. Ciganek. (2012) Advertising and Internet Content Providers: Creating a Market for Information. Journal of Internet Commerce 11:2, pages 81-99.
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Lynne Eagle, Sandy Bulmer, Anne de Bruin & PhilipJ. Kitchen. (2005) Advertising and Children. Journal of Promotion Management 11:2-3, pages 175-194.
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Debbie Treise, MichaelF. Weigold, Jenneane Conna & Heather Garrison. (1994) Ethics in Advertising: Ideological Correlates of Consumer Perceptions. Journal of Advertising 23:3, pages 59-69.
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Janet Hoek & Philip Gendall. (1994) Wishful Thinking or Hard Core Hostility? Viewers' Support for a Reduction in Television Advertising. International Journal of Advertising 13:1, pages 65-76.
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JamesH. Barnes$suffix/text()$suffix/text() & MichaelJ. Dotson. (1990) An Exploratory Investigation into the Nature of Offensive Television Advertising. Journal of Advertising 19:3, pages 61-69.
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Articles from other publishers (17)

Archana Kumari. (2022) POSITIONING OF WOMEN IN ADVERTISEMENTS: ECONOMICS OF TRANSFORMATION. ShodhKosh: Journal of Visual and Performing Arts 3:1, pages 114-125.
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Alix Varnajot. (2019) Digital Rovaniemi: contemporary and future arctic tourist experiences. Journal of Tourism Futures 6:1, pages 6-23.
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Arnold Baise. (2017) The Objective-Subjective Dichotomy and Rand's Trichotomy. The Journal of Ayn Rand Studies 17:2, pages 227-237.
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Alex Dubov. (2015) Ethical persuasion: the rhetoric of communication in critical care. Journal of Evaluation in Clinical Practice 21:3, pages 496-502.
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Hervé Lanotte & David Rossi. (2014) Information versus persuasion : la controverse autour de l’impact de la publicité sur les préférences des consommateurs. L'Actualité économique 90:1, pages 47-75.
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Claus Dierksmeier. 2014. Humanistic Marketing. Humanistic Marketing 59 83 .
Bryan Gibson & Katherine Zielaskowski. (2013) Subliminal priming of winning images prompts increased betting in slot machine play. Journal of Applied Social Psychology 43:1, pages 106-115.
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Carl Sharperson & Reginald Leseane. 2013. International Business Realisms. International Business Realisms 42 54 .
Marian Eabrasu. (2012) A Moral Pluralist Perspective on Corporate Social Responsibility: From Good to Controversial Practices. Journal of Business Ethics 110:4, pages 429-439.
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Ann L. PegoraroSteven M. Ayer & Norman J. O'Reilly. (2010) Consumer Consumption and Advertising Through Sport. American Behavioral Scientist 53:10, pages 1454-1475.
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Lynne Eagle & Anne de Bruin. (2001) Advertising Restrictions: Protection of the Young and Vulnerable?. International Journal of Advertising and Marketing to Children 2:4, pages 259-271.
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. (2000) . Journal of Marketing & Distribution 3:2, pages 39-57.
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James C. Tsao. (1997) Informational and Symbolic Content of over-the-Counter Drug Advertising on Television. Journal of Drug Education 27:2, pages 173-197.
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DEBRA JONES RINGOLD. (2016) Social Criticisms of Target Marketing. American Behavioral Scientist 38:4, pages 578-592.
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Robin T. Peterson. (1994) Depiction of idealized youth lifestyles in magazine advertisements: A content analysis. Journal of Business Ethics 13:4, pages 259-269.
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Barry Vacker & Wayne R. Key. (1993) Beautyand the beholder: The pursuit of beauty through commodities. Psychology and Marketing 10:6, pages 471-494.
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Richard W. Pollay. (2018) On the Value of Reflections on the Values in “The Distorted Mirror”. Journal of Marketing 51:3, pages 104-110.
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