71
Views
24
CrossRef citations to date
0
Altmetric
Original Articles

A Philosophic Defense of Advertising

Pages 42-64 | Received 11 Nov 1985, Accepted 24 Feb 1986, Published online: 29 May 2013

References

  • Backman , Jules . 1967 . Advertising and Competition , New York : New York University Press .
  • Beck , Aaron T. 1976 . Cognitive Therapy and the Emotional Disorders , New York : New American Library .
  • Bogart , Leo . 1978 . “Is All This Advertising Necessary?,” . Journal of Advertising Research , 18 October : 17 – 26 .
  • Borden , Neil H. 1942 . The Economic Effects of Advertising , Chicago : Richard D. Irwin, Inc. .
  • Borden , Neil H. 1945 . Advertising In Our Economy , Chicago : Richard D. Irwin, Inc. .
  • de Roover , Raymond . 1958 . “The Concept of the Just Price: Theory and Economic Policy,” . Journal of Economic History , 4 December : 418 – 38 .
  • 1984 . “Doctors Are Entering A Brave New World of Competition,” . Business Week , July 16 : 56 – 61 .
  • Efron , Robert . 1967 . “Biology Without Consciousness — And Its Consequences,” . Perspectives In Biology and Medicine , 2 Autumn : 9 – 36 .
  • Fox , Stephen . 1984 . The Mirror Makers: A History of American Advertising and Its Creators , New York : William Morrow and Company, Inc. .
  • Friedman , Milton . 1962 . Capitalism and Freedom , Chicago : University of Chicago Press .
  • Galbraith , John Kenneth . 1976 . The Affluent Society , New York : New American Library . (First published in 1958)
  • Hawkins , Del . 1970 . “The Effects of Subliminal Stimulation on Drive Level and Brand Preference,” . Journal of Marketing Research , 7 August : 322 – 26 .
  • Kelley , William T. 1956 . “The Development of Early Thought in Marketing and Promotion,” . Journal of Marketing , 21 July : 62 – 67 .
  • Kelly , Steven J. 1979 . “Subliminal Embeds in Print Advertising: A Challenge to Advertising Ethics,” . Journal of Advertising , 8 Summer : 20 – 24 .
  • Key , Wilson Bryan . 1973 . Subliminal Seduction , New York : New American Library .
  • Locke , Edwin A. 1966 . “The Contradiction of Epiphenomenalism,” . British Journal of Psychology , : 203 – 04 .
  • Locke , Edwin A. 1969 . “Purpose Without Consciousness: A Contradiction,” . Psychological Reports , 25 : 991 – 1009 .
  • Locke , Edwin A. 1972 . “Critical Analysis of the Concept of Causality in Behavioristic Psychology,” . Psychological Reports , 31 : 175 – 97 .
  • Locke , Edwin A. 1980 . “Behaviorism and Psychoanalysis: Two Sides of the Same Coin,” . The Objectivist Forum , February : 10 – 15 .
  • Miller , George A. and Buckhout , Robert . 1973 . Psychology: The Science of Mental Life, , 2nd edition , New York : Harper and Row, Publishers, Inc. .
  • von Mises , Ludwig . 1966 . Human Action: A Treatise on Economics, , 3rd revised ed. , Chicago : Henry Regnery Company .
  • von Mises , Ludwig . 1972 . The Anti-Capitalistic Mentality , South Holland , IL : The Libertarian Press . (First published in 1956)
  • Ogilvy , David . 1980 . Confessions of An Advertising Man , New York : Atheneum . (First published in 1963)
  • Ogilvy , David . 1983 . Ogilvy on Advertising , New York : Crown Publishers, Inc. .
  • Presbrey , Frank . 1968 . The History and Development of Advertising , New York : Greenwood Press, Publishers . (First published in 1929)
  • Rand , Ayn . 1964 . “The Objectivist Ethics,” . In The Virtue of Selfishness , Edited by: Rand , Ayn . 13 – 35 . New York : New American Library .
  • Rand , Ayn . 1964 . “Man's Rights,” . In The Virtue of Selfishness , Edited by: Rand , Ayn . 92 – 100 . New York : New American Library .
  • Rand , Ayn . 1964 . “The Nature of Government,” . In The Virtue of Selfishness , Edited by: Rand , Ayn . 107 – 15 . New York : New American Library .
  • Rand , Ayn . 1966 . “What is Capitalism?,” . In Capitalism: The Unknown Ideal , Edited by: Rand , Ayn . 11 – 34 . New York : New American Library .
  • Rima , Ingrid Hahne . 1978 . Development of Economic Analysis, , 3rd ed. , Homewood , IL : Richard D. Irwin, Inc. .
  • Ruby , Lionel . 1960 . Logic: An Introduction, , 2nd ed. , Chicago : J.B. Lippincott Company .
  • 1985 . “Subliminal Ad Tactics: Experts Still Laughing,” . Marketing News , March 15
  • Tosdal , Harry R. 1957 . Selling In Our Economy , Homewood , IL : Richard D. Irwin, Inc. .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.