Citations (100)
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Morteza Abolhasani & Zahra Golrokhi. (2022) Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising. Journal of International Consumer Marketing 34:5, pages 567-591.
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Daniel K. Maduku. (2021) Water conservation campaigns in an emerging economy: how effective are they?. International Journal of Advertising 40:3, pages 452-472.
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Seunghun Shin, Qianzhou Du, Yufeng Ma, Weiguo Fan & Zheng Xiang. (2021) Moderating effects of rating on text and helpfulness in online hotel reviews: an analytical approach. Journal of Hospitality Marketing & Management 30:2, pages 159-177.
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Bruce A. Huhmann & Yam B. Limbu. (2020) Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity. Journal of Current Issues & Research in Advertising 41:2, pages 206-228.
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Brooklyn Hess & Barbara J. Phillips. (2018) Exploring Advertising Equity in Fashion Advertising. Journal of Current Issues & Research in Advertising 39:2, pages 192-205.
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Sitan Li. Effectiveness of product placement in streaming TV series: the roles of product involvement, placement prominence, and celebrity endorsement. Journal of Marketing Communications 0:0, pages 1-23.
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Vaibhav Shwetangbhai Diwanji, Juliann Cortese & Jaejin Lee. Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter). Journal of Current Issues & Research in Advertising 0:0, pages 1-23.
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