Citations (52)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (18)
Eline Jongmans, Florence Jeannot, Lan Liang & Maud Dampérat. (2022) Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure. Journal of Marketing Management 38:17-18, pages 2078-2113.
Read now
Read now
Daniela Langaro, Sandra MariaCorreia Loureiro & Miguel Lobato Contreiras$suffix/text()$suffix/text(). (2020) The Impact of Nostalgia and Probability Markers on the Effectiveness of Advertising Creative Strategies. Journal of Promotion Management 26:6, pages 791-811.
Read now
Read now
Hye Jin Yoon & Yoon-Joo Lee. (2019) Gender differences in arousal priming effects on humor advertising. International Journal of Advertising 38:3, pages 383-404.
Read now
Read now
Seunghyun Kim, Seounmi Youn & Doyle Yoon. (2019) Consumers’ responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type. International Journal of Advertising 38:2, pages 207-236.
Read now
Read now
Steven Bellman, Brooke Wooley & Duane Varan. (2016) Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software. Journal of Advertising 45:1, pages 72-77.
Read now
Read now
Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau & Jungsil Choi. (2015) Impact of Death-Related Television Programming on Advertising Evaluation. Journal of Advertising 44:4, pages 326-337.
Read now
Read now
Jisoo Park. (2015) Improving User Interaction in Interactive TV Based on Ethnographic Insights From Real-Life Problems. International Journal of Human–Computer Interaction 31:1, pages 17-32.
Read now
Read now
Ivana Bušljeta Banks & Patrick De Pelsmacker. (2014) Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising. Journal of Advertising 43:2, pages 196-209.
Read now
Read now
Choonghoon Lim, Woo-Young Lee & PaulM. Pedersen. (2013) Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisements. Journal of Global Scholars of Marketing Science 23:1, pages 55-71.
Read now
Read now
Steven Bellman, Shiree Treleaven-Hassard, JenniferA. Robinson, Amy Rask & Duane Varan. (2012) Getting the Balance Right. Journal of Advertising 41:2, pages 5-24.
Read now
Read now
ColleenC. Bee & Robert Madrigal. (2012) It's Not Whether You Win or Lose; It's How The Game is Played. Journal of Advertising 41:1, pages 47-58.
Read now
Read now
Niklas Ravaja, Timo Saari, Kari Kallinen & Jari Laarni. (2006) The Role of Mood in the Processing of Media Messages From a Small Screen: Effects on Subjective and Physiological Responses. Media Psychology 8:3, pages 239-265.
Read now
Read now
StephenJ. Newell & Bob Wu. (2003) Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl. Journal of Current Issues & Research in Advertising 25:2, pages 57-67.
Read now
Read now
KevinJ. Shanahan, CharlesM. Hermans & MichaelR. Hyman. (2003) Violent Commercials in Television Programs for Children. Journal of Current Issues & Research in Advertising 25:1, pages 61-69.
Read now
Read now
Marjolein Moorman, PeterC. Neijens & EdithG. Smit. (2002) The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting. Journal of Advertising 31:4, pages 27-40.
Read now
Read now
BobM. Fennis & ArnoldB. Bakker. (2001) “Stay Tuned—We Will Be Back Right after these Messages”: Need to Evaluate Moderates the Transfer of Irritation in Advertising. Journal of Advertising 30:3, pages 15-25.
Read now
Read now
Fuyuan Shen. (2001) Effects of violence and brand familiarity on responses to television commercials. International Journal of Advertising 20:3, pages 381-397.
Read now
Read now
Stephen J. Newell & Kenneth V. Henderson. (1998) Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall. Journal of Marketing Communications 4:4, pages 237-248.
Read now
Read now
Articles from other publishers (34)
Minkyo Lee & Glenna L. Read. (2022) Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising. Communication & Sport 12:2, pages 298-326.
Crossref
Crossref
Haijun Zhang, Xiangyu Mu, Han Yan, Lang Ren & Jianghong Ma. (2023) A survey of online video advertising. WIREs Data Mining and Knowledge Discovery 13:2.
Crossref
Crossref
Yannian Wu, Brian H. Yim, Chaoyun Lu, Luke Mao & James J. Zhang. (2023) Can signal delay and advertising lead to profit? A study on sporting. Frontiers in Psychology 13.
Crossref
Crossref
Maud Dampérat, Eline Jongmans, Florence Jeannot & Tanguy Giuffrida. (2022) Etude de l’influence de l’e-personnalisation sur l’expérience en ligne de consommateurs en situation d’incapacités : la facilité d’utilisation comme source de plaisir. Recherche et Applications en Marketing (French Edition) 37:4, pages 93-128.
Crossref
Crossref
Maud Dampérat, Eline Jongmans, Florence Jeannot & Tanguy Giuffrida. (2022) Studying the influence of e-personalisation on the online experience of consumers with disabilities: Ease of use as a source of pleasure. Recherche et Applications en Marketing (English Edition) 37:3, pages 86-120.
Crossref
Crossref
Abhinav Shukla, Shruti Shriya Gullapuram, Harish Katti, Mohan Kankanhalli, Stefan Winkler & Ramanathan Subramanian. (2022) Recognition of Advertisement Emotions With Application to Computational Advertising. IEEE Transactions on Affective Computing 13:2, pages 781-792.
Crossref
Crossref
Florence Jeannot, Eline Jongmans & Maud Dampérat. (2022) Visual design and online shopping experiences: When expertise allows consumers to refocus on website attractiveness. Recherche et Applications en Marketing (English Edition) 37:1, pages 59-81.
Crossref
Crossref
Florence Jeannot, Eline Jongmans & Maud Damperat. (2021) Design visuel et expérience d’achat en ligne : quand l’expertise permet aux consommateurs de se (re)centrer sur l’attractivité du site d’e-commerce. Recherche et Applications en Marketing (French Edition) 37:1, pages 61-86.
Crossref
Crossref
Christoph Breuer, Christopher Rumpf & Felix Boronczyk. (2021) Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions. Psychology & Marketing 38:5, pages 896-907.
Crossref
Crossref
Elisa Herold, Felix Boronczyk & Christoph Breuer. (2021) Professional Clubs as Platforms in Multi-Sided Markets in Times of COVID-19: The Role of Spectators and Atmosphere in Live Football. Sustainability 13:4, pages 2312.
Crossref
Crossref
Avgusta Y. Shestyuk, Karthik Kasinathan, Viswajith Karapoondinott, Robert T. Knight & Ram Gurumoorthy. (2019) Individual EEG measures of attention, memory, and motivation predict population level TV viewership and Twitter engagement. PLOS ONE 14:3, pages e0214507.
Crossref
Crossref
Hye Jin Yoon. (2018) Creating the mood for humor: arousal level priming in humor advertising. Journal of Consumer Marketing 35:5, pages 491-501.
Crossref
Crossref
Abhinav Shukla, Harish Katti, Mohan Kankanhalli & Ramanathan Subramanian. (2018) Looking Beyond a Clever Narrative. Looking Beyond a Clever Narrative.
Abhinav Shukla, Shruti Shriya Gullapuram, Harish Katti, Karthik Yadati, Mohan Kankanhalli & Ramanathan Subramanian. (2017) Affect Recognition in Ads with Application to Computational Advertising. Affect Recognition in Ads with Application to Computational Advertising.
Wiem Berrabah & Samira Zine-Danguir. (2016) Impact de l’ambivalence du style nostalgique sur l’efficacité publicitaire. La Revue des Sciences de Gestion 280:4, pages 93.
Crossref
Crossref
Muhammad Hasnain Abbas Naqvi, Jiang Yushi, Mishal Hasnain Naqvi & Malik Muneeb Abid. (2016) Attitudes of audience towards repeat advertisements a case of PEPSI ads. Attitudes of audience towards repeat advertisements a case of PEPSI ads.
Axel Mattenklott. 2016. Handbuch Werbeforschung. Handbuch Werbeforschung
281
298
.
Kevin J. Shanahan & Charles M. Hermans. 2015. Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
259
263
.
Nanda K. Viswanathan, Sunil Erevelles & Stephen L. Vargo. 2015. Creating and Delivering Value in Marketing. Creating and Delivering Value in Marketing
249
253
.
Byunghwa Yang. (2014) The consistency effect between applicants’ personality traits and job characteristics on employment advertisement. Korean Journal of Industrial and Organizational Psychology 27:1, pages 55-81.
Crossref
Crossref
Karthik Yadati, Harish Katti & Mohan Kankanhalli. (2014) CAVVA: Computational Affective Video-in-Video Advertising. IEEE Transactions on Multimedia 16:1, pages 15-23.
Crossref
Crossref
Karthik Yadati, Harish Katti & Mohan Kankanhalli. 2013. Advances in Multimedia Modeling. Advances in Multimedia Modeling
106
117
.
eunhee Kim & SeungYeob Yu. (2011) A Study on Wear-in and Wear-out of Repeated Advertising Effects of Cable Television Broadcasting: Focused on Advertising Exposure Condition, Type of Program Arousal, Advertising Time Presentation and Cognitive Desires. The Korean Journal of Consumer and Advertising Psychology 12:4, pages 843-869.
Crossref
Crossref
Kihan Kim & Yunjae Cheong. (2011) Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies. International Journal of Sports Marketing and Sponsorship 13:1, pages 2-17.
Crossref
Crossref
Gideon Vinitzky & David Mazursky. (2011) The effects of cognitive thinking style and ambient scent on online consumer approach behavior, experience approach behavior, and search motivation. Psychology & Marketing 28:5, pages 496-519.
Crossref
Crossref
Charles Bal, Pascale Quester & Carolin Plewa. (2010) Emotions and sponsorship. Asia Pacific Journal of Marketing and Logistics 22:1, pages 40-54.
Crossref
Crossref
Hwiman ChungEuijin Ahn. (2007) The Effects of Web Site Structure: The Role of Personal Difference. CyberPsychology & Behavior 10:6, pages 749-756.
Crossref
Crossref
De Liu, Xun Li & Radhika Santhanam. 2007. Human-Computer Interaction. HCI Applications and Services. Human-Computer Interaction. HCI Applications and Services
284
293
.
Jim Jiunde Lee. 2007. Human-Computer Interaction. HCI Intelligent Multimodal Interaction Environments. Human-Computer Interaction. HCI Intelligent Multimodal Interaction Environments
393
400
.
Axel Mattenklott. 2007. Wirtschaftspsychologie. Wirtschaftspsychologie
85
106
.
Ingrid Poncin, Rik Pieters & Michele Ambaye. (2006) Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing. Journal of Business Research 59:6, pages 745-754.
Crossref
Crossref
Stephen J. Newell, Kenneth V. Henderson & Bob T. Wu. (2001) The effects of pleasure and arousal on recall of advertisements during the Super Bowl. Psychology & Marketing 18:11, pages 1135-1153.
Crossref
Crossref
D. Grigorovici. (2001) Affectively engaged: affect and arousal routes of entertainment virtual reality. Affectively engaged: affect and arousal routes of entertainment virtual reality.
. 1999. Television. Television
311
369
.