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Fanny V. Dobrenova, Sonja Grabner-Kräuter, Sandra Diehl & Ralf Terlutter. (2019) The use of advertising appeals in breast cancer detection messages: a web content analysis. Women & Health 59:8, pages 867-882.
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Hyerin Ryu & Sunkyu Jun. (2019) Asymmetric negative influence of cynicism and skepticism: a study of preventative communication. International Journal of Advertising 38:4, pages 577-602.
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Charles S. Gulas, Kunal Swani & Marc G. Weinberger. (2019) Audience Reaction to Comedic Advertising Violence After Exposure to Violent Media. Journal of Current Issues & Research in Advertising 40:1, pages 3-19.
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Jennifer L. Lemanski & Jorge Villegas. (2019) Affective Effects of Offering Options on Persuasiveness of Fear Appeals. Journal of Promotion Management 25:1, pages 128-142.
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Baobao Song & Taylor Jing Wen. (2019) Integrating Incidental and Integral Emotions in Non-Profit Communications: An Experiment of Blood Donation Message. International Journal of Strategic Communication 13:1, pages 42-59.
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ChienHsing Wu, Didi Sundiman, Shu-Chen Kao & Cheng-Hua Chen. (2018) Emotion Induction in Click Intention of Picture Advertisement: A Field Examination. Journal of Internet Commerce 17:4, pages 356-382.
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Hsiangting Shatina Chen & Tun-Min (Catherine) Jai. (2018) Waste less, enjoy more: forming a messaging campaign and reducing food waste in restaurants. Journal of Quality Assurance in Hospitality & Tourism 19:4, pages 495-520.
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Imene Becheur & Amit Das. (2018) From Elicitation to Persuasion: Assessing the Structure and Effectiveness of Differential Emotions in Anti-Drunk-Driving Campaigns. Journal of Promotion Management 24:1, pages 83-102.
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Marc G. Weinberger, Kunal Swani, Hye Jin Yoon & Charles S. Gulas. (2017) Understanding responses to comedic advertising aggression: the role of vividness and gender identity. International Journal of Advertising 36:4, pages 562-587.
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Mirjam Cranmer. (2015) The Effects of Populist Emotive Appeals Within Direct-Democratic Campaigning. Journal of Political Marketing 14:3, pages 284-309.
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Kunal Swani, MarcG. Weinberger & CharlesS. Gulas. (2013) The Impact of Violent Humor on Advertising Success: A Gender Perspective. Journal of Advertising 42:4, pages 308-319.
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Jin Yoon & SpencerF. Tinkham. (2013) Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement. Journal of Advertising 42:1, pages 30-41.
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Simon Manyiwa & Ross Brennan. (2012) Fear appeals in anti-smoking advertising: How important is self-efficacy?. Journal of Marketing Management 28:11-12, pages 1419-1437.
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JoshuaM. Averbeck, Allison Jones & Kylie Robertson. (2011) Prior Knowledge and Health Messages: An Examination of Affect as Heuristics and Information as Systematic Processing for Fear Appeals. Southern Communication Journal 76:1, pages 35-54.
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Jun Yoon. (2010) How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States, the United Kingdom, and Korea. Journal of Promotion Management 16:3, pages 331-359.
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MarkR. Brown, RoopK. Bhadury & NigelK. Ll. Pope. (2010) The Impact of Comedic Violence on Viral Advertising Effectiveness. Journal of Advertising 39:1, pages 49-66.
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Lixuan Zhang & WilliamC. McDowell. (2009) Am I Really at Risk? Determinants of Online Users' Intentions to Use Strong Passwords. Journal of Internet Commerce 8:3-4, pages 180-197.
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KevinE. Voss. (2009) Using Humor in Conjunction with Negative Consequences in Advertising. Journal of Current Issues & Research in Advertising 31:2, pages 25-39.
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EN Viljoen, M Terblanche-Smit & NicS Terblanche. (2009) Good idea, bad idea: A study of young adults’ opinions on anti-drunken driving campaigns. Communicatio 35:1, pages 119-137.
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RobertF. Potter, MichaelS. LaTour, KathrynA. Braun-LaTour & Tom Reichert. (2006) The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal. Journal of Advertising 35:3, pages 67-80.
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Claire Sherman & Pascale Quester. (2005) The Influence of Product/Nudity Congruence on Advertising Effectiveness. Journal of Promotion Management 11:2-3, pages 61-89.
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Deborah Griffin & Aron O'Cass. (2004) Exploring Anti-Smoking and Anti-Binge Drinking Issues in the Context of Generally Accepted Consumer Theory. Journal of Nonprofit & Public Sector Marketing 12:2, pages 105-127.
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JeffreyJ. Maciejewski. (2004) Is the Use of Sexual and Fear Appeals Ethical? A Moral Evaluation by Generation Y College Students. Journal of Current Issues & Research in Advertising 26:2, pages 97-105.
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JackieA. Dipofi, MichaelS. Latour & TonyL. Henthorne. (2001) The New Social Marketing Challenge to Promote Radon Testing. Health Marketing Quarterly 19:1, pages 79-90.
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Charles Nelson Kakaire & Nicola Christofides. (2023) The role of perceived threat and self-efficacy in the use of Insecticide Treated Bednets (ITNs) to prevent malaria among pregnant women in Tororo District, Uganda. PLOS ONE 18:7, pages e0289097.
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Kamila Sobol & Marilyn Giroux. (2023) Threat specificity in fear appeals: examination of fear response and motivated behavior. Journal of Consumer Marketing 40:4, pages 470-480.
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