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Journal of Advertising Volume 28, 1999 - Issue 1
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Articles

Ethnic Consumer Reaction to Targeted Marketing: A Theory of Intercultural Accommodation

Jonna Holland
&
James W. Gentry
Pages 65-77 | Published online: 31 May 2013

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Eun-Ju Lee, Ann Fairhurst & Susan Dillard. (2002) Usefulness of Ethnicity in International Consumer Marketing. Journal of International Consumer Marketing 14:4, pages 25-48.
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