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Henrique Fátima Boyol Ngan, Ali Bavik, Joaquim Eduardo Goncalves Severino & Hugo Teixeira. (2022) Magic Number 8: Hospitality Price Ending Strategies. Journal of China Tourism Research 18:3, pages 611-629.
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Amey Pramodkumar Kansara, Ming-Chien Sung, Tiejun Ma & Johnnie E. V. Johnson. (2020) Towards a better understanding of the full impact of the left digit effect on individual trading behaviour: unearthing a trading profit effect. The European Journal of Finance 26:9, pages 874-891.
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Cheng-Yue Yin, Fan Du & Yong Chen. (2020) Types of green practices, hotel price image and consumers’ attitudes in China: the mediating role of consumer skepticism. Journal of Hospitality Marketing & Management 29:3, pages 329-357.
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Avinash Tripathi & Neeraj Pandey. (2018) Are Nine-Ending Prices Equally Influential in Eastern Culture for Pricing Green Products?. Journal of International Consumer Marketing 30:3, pages 192-205.
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John L. Crompton. (2016) Implications of Prospect Theory for the Pricing of Leisure Services. Leisure Sciences 38:4, pages 315-337.
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Vytautas Dikcius & Kristina Katkuviene. (2014) Perception of odd prices in a Post-Soviet country: an impact of the ideology of planned economy. Journal of Business Economics and Management 15:2, pages 356-368.
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MarlaB. Royne, Jennifer Martinez, Jared Oakley & AlexaK. Fox. (2012) The Effectiveness of Benefit Type and Price Endings in Green Advertising. Journal of Advertising 41:4, pages 85-102.
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Stephan Zielke. (2006) Measurement of retailers' price images with a multiple-item scale. The International Review of Retail, Distribution and Consumer Research 16:3, pages 297-316.
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Eve Sarah Troll, Julius Frankenbach, Malte Friese & David D. Loschelder. (2023) A meta‐analysis on the effects of just‐below versus round prices. Journal of Consumer Psychology 34:2, pages 299-325.
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Fangxuan (Sam) Li. (2024) The influence of the base option’s price format on tourists’ upgrade intention: the moderating role of tourists’ mindsets. Tourism Critiques: Practice and Theory.
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Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg & Maik EisenbeißHeribert Meffert, Christoph Burmann, Manfred Kirchgeorg & Maik Eisenbeiß. 2024. Marketing. Marketing
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Arto LindblomArto Lindblom. 2023. Sensory Marketing in Retail. Sensory Marketing in Retail
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Brady T Hodges & Haipeng (Allan) Chen. (2022) In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices. Journal of Consumer Research 48:6, pages 1050-1072.
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Béatrice Parguel, Annalisa Fraccaro & Sandrine Macé. (2021) Compromise pricing in luxury. Journal of Product & Brand Management 31:3, pages 506-517.
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Jooyoung Park, Jungkeun Kim, Jihoon Jhang, Jacob C. Lee & Jaehoon Lee. (2021) The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices. Psychology & Marketing 39:2, pages 370-389.
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Jelena Matanović, Stefan Klačar & Boris Popov. (2022) The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: Research on consumer behavior in Serbia and Bosnia and Herzegovina. Marketing 53:4, pages 243-251.
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Annalisa Fraccaro, Sandrine Macé & Béatrice Parguel. (2021) The not-so-odd couple: Odd pricing in a luxury context. Journal of Business Research 136, pages 356-365.
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Judith Hillen. (2021) Psychological pricing in online food retail. British Food Journal 123:11, pages 3522-3535.
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Yuanyuan (Gina) Cui, Seongseop (Sam) Kim & Jungkeun Kim. (2021) Impact of preciseness of price presentation on the magnitude of compromise and decoy effects. Journal of Business Research 132, pages 641-652.
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Miyuri Shirai & Takuya Satomura. (2021) Unit pricing for multiple product sizes: identifying moderators and mediators of consumer evaluations. European Journal of Marketing 55:5, pages 1539-1566.
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Mathew S. Isaac, Yantao Wang & Robert M. Schindler. (2020) The Round‐Number Advantage in Consumer Debt Payoff. Journal of Consumer Psychology 31:2, pages 240-262.
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Tao Chen. (2018) Round-number biases and informed trading in global markets. Journal of Business Research 92, pages 105-117.
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Henrique Fátima Boyol Ngan, Lianping Ren & Grant O'Bree. (2018) Lucky 8-ending – A case study on managerial price-ending beliefs in Macao. Journal of Hospitality and Tourism Management 36, pages 22-30.
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Avinash Tripathi & Neeraj Pandey. (2018) Does impact of price endings differ for the non-green and green products? Role of product categories and price levels. Journal of Consumer Marketing 35:2, pages 143-156.
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Ji Youn Jeong & John L. Crompton. (2018) Do subjects from high and low context cultures attribute different meanings to tourism services with 9-ending prices?. Tourism Management 64, pages 110-118.
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Ji Youn Jeong & John L. Crompton. (2017) The use of odd-ending numbers in the pricing of five tourism services in three different cultures. Tourism Management 62, pages 135-146.
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박지혜 & YANGYOON. (2017) The effect of odd price, hedonic goods, price consciousness, and purchase justification on purchase intention. The Korean Journal of Consumer and Advertising Psychology 18:3, pages 417-440.
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Jan Wieseke, Anika Kolberg & Laura Marie Schons. (2015) Life could be so easy: the convenience effect of round price endings. Journal of the Academy of Marketing Science 44:4, pages 474-494.
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Charlotte Gaston-Breton & Lola C. Duque. (2015) Utilitarian and hedonic promotional appeals of 99-ending prices. European Journal of Marketing 49:1/2, pages 212-237.
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Brian R. Kinard, Michael L. Capella & Greg Bonner. (2013) Odd pricing effects: an examination using adaptation‐level theory. Journal of Product & Brand Management 22:1, pages 87-94.
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Jungsil Choi, Kiljae Lee & Yong-Yeon Ji. (2012) What type of framing message is more appropriate with nine-ending pricing?. Marketing Letters 23:3, pages 603-614.
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Tarek el Sehity, Erik Hoelzl & Erich Kirchler. (2005) Price developments after a nominal shock: Benford's Law and psychological pricing after the euro introduction. International Journal of Research in Marketing 22:4, pages 471-480.
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