References
- Alpert , Mark I. 1971 . Pricing Decisions , Glenview , IL : Scott, Foresman and Company .
- Bliss , P. 1952 . “Price Determination at the Department Store Level,” . Journal of Marketing , 17 July : 37 – 46 .
- Friedman , Lawrence . 1967 . “Psychological Pricing in the Food Industry,” . In Prices: Issues in Theory, Practice, and Public Policy , Edited by: Phillips , Almarin and Williamson , Oliver E. 187 – 201 . Philadelphia : University of Pennsylvania Press .
- Harper , Donald V. 1966 . Price Policy and Procedure , New York : Harcourt, Brace, and World .
- Huston , John and Kamdar , Nipoli . 1996 . “$9.99: Can ‘Just-Below’ Pricing Be Reconciled with Rationality?” . Eastern Economic Journal , 22 Spring : 137 – 145 .
- Kalyanam , Kirthi and Shively , Thomas S. 1998 . “Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach,” . Journal of Marketing Research , 35 February : 16 – 29 .
- Kotler , Philip . 2000 . Marketing Management , Edited by: Millennium . Upper Saddle River , NJ : Prentice-Hall .
- Kreul , Lee M. 1982 . “Magic Numbers: Psychological Aspects of Menu Pricing,” . Cornell Hotel and Restaurant Administration Quarterly , 23 August : 70 – 75 .
- Morris , Michael H. and Morris , Gene . 1992 . Market Oriented Pricing: Strategies for Management , Lincoln wood , IL : NTC Business Books .
- Nagle , Thomas T. and Holden , Reed K. 1995 . The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making , Englewood Cliffs , NJ : Prentice-Hall .
- Charles , J. Jr. and Notarantonio , Elaine M. 1992 . “An Exploratory Investigation of Perceptions of Odd and Even Pricing,” . In Developments in Marketing Science , Edited by: Crittenden , Victoria L. 306 – 309 . Chestnut Hill , MA : Academy of Marketing Science .
- Rao , Akshay R. and Monroe , Kent B. 1989 . “The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review,” . Journal of Marketing Research , 26 August : 351 – 357 .
- Rudolph , Harold J. 1954 . “Pricing for Today's Market,” . Printers’ Ink , 247 ( 28 ) May : 22 – 24 .
- Schindler , Robert M. 1984 . “Consumer Recognition of Increases in Odd and Even Prices,” . In Advances in Consumer Research , Edited by: Kinnear , Thomas C. Vol. 11 , 459 – 462 . Provo , UT : Association for Consumer Research .
- Kibarian , Thomas . 1993 . “Testing for Perceptual Underestimation of 9-Ending Prices,” . In Advances in Consumer Research , Edited by: McAlister , Leigh and Rothschild , Michael L. Vol. 20 , 580 – 585 . Provo , UT : Association for Consumer Research .
- Kibarian , Thomas . 1996 . “Increased Consumer Sales Response Through Use of 99-Ending Prices,” . Journal of Retailing , 72 Summer : 187 – 199 .
- Kirby , Patrick N. 1997 . “Patterns of Rightmost Digits Used in Advertised Prices: Implications for 9-Ending Effects,” . Journal of Consumer Research , 24 September : 192 – 201 .
- Stiving , Mark . 2000 . “Price-Endings When Prices Signal Quality,” . Management Science , 46 December : 1617 – 1629 .
- Twedt , Dik W. 1965 . “Does the ‘9 Fixation’ in Retail Pricing Really Promote Sales?’ . Journal of Marketing , 29 October : 54 – 55 .