Citations (138)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (34)
Roberta Iovino, Francesco Testa & Fabio Iraldo. (2024) Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy. Journal of Advertising 53:2, pages 200-214.
Read now
Read now
Fuyuan Shen, Guolan Yang, Jeff Conlin & Xiaohua Wang. (2024) Effects of green messages in advertisements: a meta-analysis. International Journal of Advertising 43:1, pages 36-52.
Read now
Read now
Tyler Milfeld & Matthew Pittman. (2024) Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers. International Journal of Advertising 43:1, pages 173-201.
Read now
Read now
Shelly Rathee & Tyler Milfeld. (2024) Sustainability advertising: literature review and framework for future research. International Journal of Advertising 43:1, pages 7-35.
Read now
Read now
Simona Stojanova, Mila Zečević & Barbara Culiberg. (2023) From Words to Deeds: How Do Knowledge, Effectiveness, and Personal Relevance Link Environmental Concern and Buying Behavior?. Journal of Nonprofit & Public Sector Marketing 35:4, pages 329-353.
Read now
Read now
Lorena Carrete, Pilar Arroyo & Amaranta Arroyo. (2023) Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility. Journal of Promotion Management 29:4, pages 427-460.
Read now
Read now
Usman Javed, Muhammad Amir Rashid, Ghulam Hussain & Shoaib Shafique. (2023) Consumers’ perception of green brand attributes and its outcomes: a sustainable perspective. Journal of Environmental Planning and Management 0:0, pages 1-23.
Read now
Read now
Dikdik Harjadi & Ardi Gunardi. (2022) Factors affecting eco-friendly purchase intention: subjective norms and ecological consciousness as moderators. Cogent Business & Management 9:1.
Read now
Read now
Mahnaz Mansoor, Abid Saeed, Budi Rustandi Kartawinata & Muhammad Kamran Naqi Khan. (2022) Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement. Journal of Global Fashion Marketing 13:4, pages 328-343.
Read now
Read now
Senmao Xia, Yantao Ling, Leanne de Main, Ming K. Lim, Gendao Li, Peter Zhang & Mengqiu Cao. (2022) Creating a low carbon economy through green supply chain management: investigation of willingness-to-pay for green products from a consumer’s perspective. International Journal of Logistics Research and Applications 0:0, pages 1-31.
Read now
Read now
Afred Suci, Hui-Chih Wang & Her-Sen Doong. (2022) Green advertising: examining the effects of appeal arrangement on young Indonesian consumers’ Green attitudes and buying intention. Asian Journal of Communication 32:4, pages 346-370.
Read now
Read now
Marloes de Brabandere, Liselot Hudders & Dieneke Van de Sompel. (2022) Helping Mother Earth: young children's responses to sustainability labels on food packaging. Journal of Marketing Management 38:9-10, pages 938-966.
Read now
Read now
Jonathan Ross Gilbert, Marla B. Royne Stafford, Daniel A. Sheinin & Kathrynn Pounders. (2021) The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020). International Journal of Advertising 40:4, pages 491-528.
Read now
Read now
Matthew Pittman, Glenna L. Read & Jie Chen. (2021) Changing Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers. Journal of Current Issues & Research in Advertising 42:2, pages 175-196.
Read now
Read now
Clare D’Souza, Mehdi Taghian & Anne Renée Brouwer. (2021) Ecolabels information and consumer self-confidence in decision making: a strategic imperative. Journal of Strategic Marketing 29:2, pages 141-157.
Read now
Read now
Jason Yu. (2020) Consumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution. Journal of Marketing Communications 26:4, pages 414-433.
Read now
Read now
Pradnya Joshi & Ann Kronrod. (2020) Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness. Journal of Advertising 49:1, pages 61-77.
Read now
Read now
Marijn H. C. Meijers, Marret K. Noordewier, Peeter W. J. Verlegh, Winne Willems & Edith G. Smit. (2019) Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity. International Journal of Advertising 38:8, pages 1202-1223.
Read now
Read now
Desirée Schmuck, Jörg Matthes, Brigitte Naderer & Maren Beaufort. (2018) The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising. Environmental Communication 12:3, pages 414-429.
Read now
Read now
Hojoon Choi & Leonard N. Reid. (2018) Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness. Journal of Health Communication 23:4, pages 387-398.
Read now
Read now
Desirée Schmuck, Jörg Matthes & Brigitte Naderer. (2018) Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising. Journal of Advertising 47:2, pages 127-145.
Read now
Read now
Sumin Shin, Eyun-Jung Ki & W. Glenn Griffin. (2017) The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables. Journal of Marketing Communications 23:5, pages 473-492.
Read now
Read now
María Hidalgo-Baz, Mercedes Martos-Partal & Óscar González-Benito. (2017) Is advertising helpful for organic businesses? Differential effects of packaging claims. International Journal of Advertising 36:4, pages 542-561.
Read now
Read now
Sidharth Muralidharan, Carrie La Ferle & Yongjun Sung. (2017) Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.. Asian Journal of Communication 27:4, pages 396-414.
Read now
Read now
Namita Bhatnagar & Jane McKay-Nesbitt. (2016) Pro-environment advertising messages: the role of regulatory focus. International Journal of Advertising 35:1, pages 4-22.
Read now
Read now
Jungyun Kang, Hyungsin Kim, Hosang Chu, Charles H. Cho & Hakkyun Kim. (2016) In distrust of merits: the negative effects of astroturfs on people's prosocial behaviors. International Journal of Advertising 35:1, pages 135-148.
Read now
Read now
Sigal Segev, Juliana Fernandes & Cheng Hong. (2016) Is Your Product Really Green? A Content Analysis to Reassess Green Advertising. Journal of Advertising 45:1, pages 85-93.
Read now
Read now
Béatrice Parguel, Florence Benoit-Moreau & Cristel Antonia Russell. (2015) Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'. International Journal of Advertising 34:1, pages 107-134.
Read now
Read now
Pierre McDonagh & Andrea Prothero. (2014) Sustainability marketing research: past, present and future. Journal of Marketing Management 30:11-12, pages 1186-1219.
Read now
Read now
Angeline Gautami Fernando, Bharadhwaj Sivakumaran & L. Suganthi. (2014) Nature of green advertisements in India: Are they greenwashed?. Asian Journal of Communication 24:3, pages 222-241.
Read now
Read now
Jörg Matthes & Anke Wonneberger. (2014) The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising. Journal of Advertising 43:2, pages 115-127.
Read now
Read now
Fei Xue. (2014) It Looks Green: Effects of Green Visuals in Advertising on Chinese Consumers’ Brand Perception. Journal of International Consumer Marketing 26:1, pages 75-86.
Read now
Read now
Lucy Atkinson & Sonny Rosenthal. (2014) Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust. Journal of Advertising 43:1, pages 33-45.
Read now
Read now
Carmela Donato & Feray Adıgüzel. The effects of visual design on eco-labels evaluations: guidelines for effective green advertising. Journal of Marketing Theory and Practice 0:0, pages 1-18.
Read now
Read now
Articles from other publishers (104)
Hosameldin Tawfik. (2024) Extending (UTAUT2) to examine the utilization of mobile food-sharing apps and online platforms for the reduction of household food waste. Technological Sustainability.
Crossref
Crossref
Dhyanadipta Panda, Deepak Singhal, Sarat Jena & Sushanta Tripathy. (2024) Assessment of Indian consumers’ green purchase intention: an integration of theory of planned behaviour and meta-analysis. Environment, Development and Sustainability.
Crossref
Crossref
Elena Higueras‐Castillo, Francisco Liébana‐Cabanillas, Manuel Alonso Dos Santos, Katrin Zulauf & Ralf Wagner. (2024) Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles. Sustainable Development.
Crossref
Crossref
Matthew Pittman, Tyler Milfeld & Kibum Youn. (2024) Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change. Journal of Advertising Research, pages 2024-001.
Crossref
Crossref
Yoon‐Na Cho, Christine Ye & Yuna Kim. (2024) Instilling label confidence in the minds of consumers: The role of sustainability skepticism. Journal of Consumer Behaviour.
Crossref
Crossref
Rakesh Kumar Meet, Nishita Kundu & Ishvinder Singh Ahluwalia. (2024) Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence from emerging economy. Journal of Cleaner Production 434, pages 140357.
Crossref
Crossref
Ji Young Lee, Ju-Young M. Kang & Ki Ho Park. (2023) Because It Is Green or Unique? Exploring Consumer Responses to Unique Types of Sustainable Packaging. Journal of the Korean Society of Clothing and Textiles 47:6, pages 1113-1136.
Crossref
Crossref
Hesil Jerda George, Sahayaselvi Susainathan, Saromi Newton, Rosario Florence Kennedy, Anusha Mini Selvan & Satyanarayana Parayitam. (2023) Green Packaging as a Precursor to Sustainable Environment: Evidence From Rural India. The Journal of Environment & Development 32:4, pages 466-494.
Crossref
Crossref
Shichang Liang, Jingyi Li, Tingting Zhang, Yiwei Zhang & Pin Xie. (2023) Beauty May Not Be Effective: The Effects of Imaginative Display on Green Product Evaluation. The Journal of Environment & Development.
Crossref
Crossref
Munazza Saeed, Arhum Ahmed, Erhan Boğan, Osman Abul & Ahmad Qammar. (2023) ‘Buying green’: the role of green customer-based brand equity in shaping customers’ green buying behavior. Environment, Development and Sustainability.
Crossref
Crossref
Hesil Jerda George, Sahayaselvi Susainathan & Satyanarayana Parayitam. (2023) The relationship between green packaging awareness, initiatives, and behavior: an exploratory study on India rural population. RAUSP Management Journal 58:4, pages 286-317.
Crossref
Crossref
Utkal Khandelwal & Trilok Pratap Singh. (2023) Explaining media effect of green advertising on audience attitude. Society and Business Review 18:3, pages 523-546.
Crossref
Crossref
Gino Verleye, Arjan De Ruyck, Wim Vermeulen & Inez Schoenaers. (2023) Credibility of green advertising: six elements that drive credibility in green advertising. Frontiers in Communication 8.
Crossref
Crossref
Sumin Shin & SangHee Park. (2023) Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package. Journal of Consumer Marketing 40:4, pages 413-430.
Crossref
Crossref
Leslier Valenzuela-Fernández, Manuel Escobar-Farfán, Mauricio Guerra-Velásquez & Elizabeth Emperatriz García-Salirrosas. (2023) COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries. International Journal of Environmental Research and Public Health 20:4, pages 3330.
Crossref
Crossref
Tamara Vlastelica, Milica Kostić-Stanković, Tamara Rajić, Jelena Krstić & Tijana Obradović. (2023) Determinants of Young Adult Consumers’ Environmentally and Socially Responsible Apparel Consumption. Sustainability 15:2, pages 1057.
Crossref
Crossref
Tijana Kolović, Tamara Vlastelica & Jelena Krstić. (2023) Consumers' perception of green advertising and eco-labels: The effect on purchasing intentions. Marketing 54:1, pages 54-66.
Crossref
Crossref
Carla Rossi & Francesca Rivetti. (2023) Young consumers’ purchase behaviour of sustainably-labelled food products. What is the role of scepticism?. Food Quality and Preference 105, pages 104772.
Crossref
Crossref
Ying Lu & Sang Do Park. (2022) Time Series Analysis of Policy Discourse on Green Consumption in China: Text Mining and Network Analysis. Sustainability 14:22, pages 14704.
Crossref
Crossref
Feng Wenting, Zeng Yuelong, Shen Xianyun & Liu Chenling. (2022) Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products. Frontiers in Psychology 13.
Crossref
Crossref
Yue Ni & Qiqi Cheng. (2022) The Moderating Effect of the Sense of Power on Green (NonGreen) Appeal in Promoting Sustainable Consumption. Sustainability 14:20, pages 12983.
Crossref
Crossref
Eunjin (Anna) Kim, Heather Shoenberger, Eunseon (Penny) Kwon & S. Ratneshwar. (2022) A narrative approach for overcoming the message credibility problem in green advertising. Journal of Business Research 147, pages 449-461.
Crossref
Crossref
Tian Zeng. (2021) Impacts of consumers’ perceived risks in eco-design packaging on food wastage behaviors. British Food Journal 124:8, pages 2512-2532.
Crossref
Crossref
Alice Falchi, Gilles Grolleau & Naoufel Mzoughi. (2022) Why companies might under‐communicate their efforts for sustainable development and what can be done?. Business Strategy and the Environment 31:5, pages 1938-1946.
Crossref
Crossref
Julia Koch, Britta Frommeyer & Gerhard Schewe. (2022) Managing the transition to eco-friendly packaging – An investigation of consumers’ motives in online retail. Journal of Cleaner Production 351, pages 131504.
Crossref
Crossref
Han Huang, Ruyin Long, Hong Chen, Qianwen Li, Meifen Wu & Xin Gan. (2022) Knowledge domain and research progress in green consumption: a phase upgrade study. Environmental Science and Pollution Research 29:26, pages 38797-38824.
Crossref
Crossref
Siti Aqilah Jahari, Ashley Hass, Izian Binti Idris & Mathew Joseph. (2022) An integrated framework examining sustainable green behavior among young consumers. Journal of Consumer Marketing 39:4, pages 333-344.
Crossref
Crossref
Zhongju Liao & Yan Liu. (2021) Why Firm's Reactive Eco‐innovation May Lead to Consumers’ Boycott. British Journal of Management 33:2, pages 1110-1122.
Crossref
Crossref
Michael Volgger, Claudia Cozzio & Ross Taplin. (2021) What drives persuasion to choose healthy and ecological food at hotel buffets: message, receiver or sender?. Asia Pacific Journal of Marketing and Logistics 34:5, pages 865-886.
Crossref
Crossref
Chloé Guillot-Soulez, Sébastien Soulez & Catherine Viot. (2022) Label employeur et/ou marque région : quels signaux privilégier dans la communication de recrutement pour renforcer l’attractivité organisationnelle ?. Management & Avenir N° 127:1, pages 35-57.
Crossref
Crossref
Si Li, Mengran Xiong, Yichuan Wang & Minhao Zhang. (2022) How does product-celebrity congruence and content sponsorship affect perceived altruism among consumers? Evidence from factorial experiments. Resources, Conservation and Recycling 178, pages 106062.
Crossref
Crossref
Yantao Ling, Jing Xu & M. Ali Ülkü. (2022) A game-theoretic analysis of the impact of government subsidy on optimal product greening and pricing decisions in a duopolistic market. Journal of Cleaner Production 338, pages 130028.
Crossref
Crossref
Sujay Dutta, Somak Banerjee, Aaron Johnson & Abhijit Biswas. (2022) Overcoming the challenge of low familiarity: Can a weakly familiar brand signal quality with exceptionally strong warranty?. Journal of Business Research 141, pages 737-754.
Crossref
Crossref
Giulia Granato, Arnout R.H. Fischer & Hans C.M. van Trijp. (2022) A meaningful reminder on sustainability: When explicit and implicit packaging cues meet. Journal of Environmental Psychology 79, pages 101724.
Crossref
Crossref
Piyanoot Kamalanon, Ja-Shen Chen & Tran-Thien-Y Le. (2022) “Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior. Sustainability 14:2, pages 689.
Crossref
Crossref
Alcina Gaspar Ferreira & Maria Eduarda Fernandes. (2021) Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?. Journal of Marketing Theory and Practice 30:1, pages 20-36.
Crossref
Crossref
Genevieve Bosah. 2022. Green Marketing in Emerging Economies. Green Marketing in Emerging Economies
19
41
.
Mahnaz Mansoor & Justin Paul. (2021) Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism. Business Strategy and the Environment 31:1, pages 94-109.
Crossref
Crossref
Gaia Pretner, Nicole Darnall, Francesco Testa & Fabio Iraldo. (2021) Are consumers willing to pay for circular products? The role of recycled and second-hand attributes, messaging, and third-party certification. Resources, Conservation and Recycling 175, pages 105888.
Crossref
Crossref
Yeuseung Kim. (2021) Certified corporate social responsibility? The current state of certified and decertified B Corps. Corporate Social Responsibility and Environmental Management 28:6, pages 1760-1768.
Crossref
Crossref
Stefan Pabst, Martina Wayand & Alwine Mohnen. (2021) Coordinating contributions in crowdfunding for sustainable entrepreneurship. Journal of Cleaner Production 319, pages 128677.
Crossref
Crossref
Xingyi Zhang, Xiaolong Shao, EunHa (Lena) Jeong & SooCheong (Shawn) Jang. (2021) The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation. International Journal of Hospitality Management 97, pages 103007.
Crossref
Crossref
Prashant Kumar, Michael Polonsky, Yogesh K. Dwivedi & Arpan Kar. (2021) Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge. European Journal of Marketing 55:7, pages 2037-2071.
Crossref
Crossref
Neha Dhruv Agarwal & V.V. Ravi Kumar. (2020) Three decades of green advertising – a review of literature and bibliometric analysis. Benchmarking: An International Journal 28:6, pages 1934-1958.
Crossref
Crossref
Kulwinder Kaur, Vikas Kumar, Amanjot Singh Syan & Yadvinder Parmar. (2021) Role of green advertisement authenticity in determining customers' pro‐environmental behavior. Business and Society Review 126:2, pages 135-154.
Crossref
Crossref
Young Kyu Kim, Mark Yi-Cheon Yim, Eunjin (Anna) Kim & William Reeves. (2020) Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media. Journal of Research in Interactive Marketing 15:1, pages 30-48.
Crossref
Crossref
Jorge Ubirajara GustavoJr.Jr., Luiz Reni Trento, Michele de Souza, Giancarlo Medeiros Pereira, Ana Beatriz Lopes de Sousa Jabbour, Nelson Oly Ndubisi, Charbel Jose Chiappetta Jabbour, Miriam Borchardt & Leandro Zvirtes. (2021) Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste. Journal of Cleaner Production 296, pages 126531.
Crossref
Crossref
Thi Thanh An Luu & John R. Baker. (2021) Exploring Consumers’ Purchase Intention of rPET Bottle-Based Apparel in an Emerging Economy. Journal of Open Innovation: Technology, Market, and Complexity 7:1, pages 22.
Crossref
Crossref
Madhuranjan Vatsa, Satendar Singh & Sarita Chaudhary. (2021) Study of green advertisements in indian automobile sector for environmental sustainability. IOP Conference Series: Materials Science and Engineering 1091:1, pages 012015.
Crossref
Crossref
Jelena Krstić, Milica Kostić-Stanković & Jelena Cvijović. (2021) Green advertising and its impact on environmentally friendly consumption choices: A review. Industrija 49:1, pages 93-110.
Crossref
Crossref
Huiling Wang, Ying Ma, Shaoxiong Yang, Mansoor Ahmed Koondhar & Rong Kong. (2020) The Spillover Influence of Household Waste Sorting on Green Consumption Behavior by Mediation of Environmental Concern: Evidence from Rural China. International Journal of Environmental Research and Public Health 17:23, pages 9110.
Crossref
Crossref
Safak Sahin, Seyhmus Baloglu & Esra Topcuoglu. (2019) The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments. Cornell Hospitality Quarterly 61:4, pages 443-460.
Crossref
Crossref
Md. Nekmahmud & Maria Fekete-Farkas. (2020) Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation. Sustainability 12:19, pages 7880.
Crossref
Crossref
Arda Yenipazarli, Asoo Vakharia & Ram Bala. (2019) Life‐Cycle Approach to Environmental Innovation: Cost Structure, Advertising, and Competition. Decision Sciences 51:4, pages 1015-1045.
Crossref
Crossref
Xingyi Zhang, EunHa Jeong, Eric D. Olson & Gabrielle Evans. (2020) Investigating the effect of message framing on event attendees’ engagement with advertisement promoting food waste reduction practices. International Journal of Hospitality Management 89, pages 102589.
Crossref
Crossref
Carmen Grebmer & Sarah Diefenbach. (2020) The Challenges of Green Marketing Communication: Effective Communication to Environmentally Conscious but Skeptical Consumers. Designs 4:3, pages 25.
Crossref
Crossref
Victoria-Sophie Osburg, Vignesh Yoganathan, Boris Bartikowski, Hongfei Liu & Micha Strack. (2018) Effects of Ethical Certification and Ethical eWoM on Talent Attraction. Journal of Business Ethics 164:3, pages 535-548.
Crossref
Crossref
Biao Luo, Ying Sun, Jie Shen & Lihui Xia. (2020) How does green advertising skepticism on social media affect consumer intention to purchase green products?. Journal of Consumer Behaviour 19:4, pages 371-381.
Crossref
Crossref
Minelle E. Silva, José Milton de Sousa-Filho, Amanda Pruski Yamim & Abílio Peixoto Diógenes. (2020) Exploring nuances of green skepticism in different economies. Marketing Intelligence & Planning 38:4, pages 449-463.
Crossref
Crossref
Magnus Söderlund & Jan Mattsson. (2020) Consumers’ reactions to unsubstantiated claims about ecological products. Journal of Consumer Marketing 37:5, pages 569-578.
Crossref
Crossref
Carsten Herbes, Christoph Beuthner & Iris Ramme. (2020) How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging. International Journal of Consumer Studies 44:3, pages 258-271.
Crossref
Crossref
William E. Kilbourne & Anastasia Thyroff. (2020) STIRPAT for marketing: An introduction, expansion, and suggestions for future use. Journal of Business Research 108, pages 351-361.
Crossref
Crossref
Matt Fulton, Alex Nurse & Andy Plater. (2019) A Simplified Environmental Assessment Methodology for Research Projects as an Alternative to Life-Cycle Assessment. The Journal of Environment & Development 28:4, pages 339-365.
Crossref
Crossref
Nah Ray Han, Tae Hyun Baek, Sukki Yoon & Yeonshin Kim. (2019) Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising. Journal of Retailing and Consumer Services 51, pages 352-361.
Crossref
Crossref
Gyan Prakash, Sangita Choudhary, Anil Kumar, Jose Arturo Garza-Reyes, Syed Abdul Rehman Khan & Tapan Kumar Panda. (2019) Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation. Journal of Retailing and Consumer Services 50, pages 163-169.
Crossref
Crossref
Yong Zhang, Jiayu Ao & Jiayue Deng. (2019) The Influence of High–Low Power on Green Consumption: The Moderating Effect of Impression Management Motivation. Sustainability 11:16, pages 4287.
Crossref
Crossref
Juhi Gahlot Sarkar, Abhigyan Sarkar & Rambalak Yadav. (2019) Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals. Young Consumers 20:3, pages 190-207.
Crossref
Crossref
Norazah Mohd Suki & Norbayah Mohd Suki. (2019) Examination of peer influence as a moderator and predictor in explaining green purchase behaviour in a developing country. Journal of Cleaner Production 228, pages 833-844.
Crossref
Crossref
Felix Septianto, Joya Kemper & Widya Paramita. (2019) The role of imagery in promoting organic food. Journal of Business Research 101, pages 104-115.
Crossref
Crossref
Khan Md Raziuddin Taufique, Michael Jay Polonsky, Andrea Vocino & Chamhuri Siwar. (2019) Measuring consumer understanding and perception of eco‐labelling: Item selection and scale validation. International Journal of Consumer Studies 43:3, pages 298-314.
Crossref
Crossref
Tser-Yieth Chen & Chi-Jui Huang. (2019) Dual Pathways of Value Endorsement in Green Marketing. Sustainability 11:8, pages 2419.
Crossref
Crossref
Friederike Vinzenz. (2019) The added value of rating pictograms for sustainable hotels in classified ads. Tourism Management Perspectives 29, pages 56-65.
Crossref
Crossref
Mengfei Peng. 2019. Safety and Practice for Organic Food. Safety and Practice for Organic Food
3
22
.
Sascha Steinmann, Amelie Winters, Gunnar Mau & Hanna Schramm-Klein. 2019. Advances in National Brand and Private Label Marketing. Advances in National Brand and Private Label Marketing
114
120
.
Georgiana Craciun. (2018) Choice defaults and social consensus effects on online information sharing: The moderating role of regulatory focus. Computers in Human Behavior 88, pages 89-102.
Crossref
Crossref
Ainsworth A. Bailey, Aditya S. Mishra & Mojisola F. Tiamiyu. (2018) Application of GREEN scale to understanding US consumer response to green marketing communications. Psychology & Marketing 35:11, pages 863-875.
Crossref
Crossref
So Young Song & Youn-Kyung Kim. (2018) A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice. Sustainability 10:10, pages 3688.
Crossref
Crossref
Lei Huang & Julie Fitzpatrick. (2018) Lending a hand: perceptions of green credit cards. International Journal of Bank Marketing 36:7, pages 1329-1346.
Crossref
Crossref
Ziying Mo, Matthew Tingchi Liu & Yongdan Liu. (2018) Effects of functional green advertising on self and others. Psychology & Marketing 35:5, pages 368-382.
Crossref
Crossref
Jacopo Cerri, Francesco Testa & Francesco Rizzi. (2018) The more I care, the less I will listen to you: How information, environmental concern and ethical production influence consumers' attitudes and the purchasing of sustainable products. Journal of Cleaner Production 175, pages 343-353.
Crossref
Crossref
Marijn H. C. Meijers, Eva A. van Reijmersdal & Anja Krafczyk. 2018. Advances in Advertising Research IX. Advances in Advertising Research IX
143
161
.
Rosa Maria Dangelico & Daniele Vocalelli. (2017) “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production 165, pages 1263-1279.
Crossref
Crossref
Lise Magnier & Jan Schoormans. (2017) How Do Packaging Material, Colour and Environmental Claim Influence Package, Brand and Product Evaluations?. Packaging Technology and Science 30:11, pages 735-751.
Crossref
Crossref
Victoria-Sophie Osburg, Micha Strack, Denise M. Conroy & Waldemar Toporowski. (2017) Unveiling ethical product features: The importance of an elaborated information presentation. Journal of Cleaner Production 162, pages 1582-1591.
Crossref
Crossref
Marconi Freitas da Costa, André Luiz de Moraes Patriota & Claudio Felisoni de Angelo. (2017) Propagandas de apelo emocional e utilitário: efeitos na atitude do consumidor e na percepção do brand equity de um celular Samsung. REGE - Revista de Gestão 24:3, pages 268-280.
Crossref
Crossref
Muhamad Syakir Shukor, Zuraidah Sulaiman, Thoo Ai Chin, Norhayati Zakuan & Farrah Merlinda Muharam. (2017) Materialism, Altruism, Environmental Values, Learning Strategies and Sustainable Claim on Purchase Intention of Energy Efficient Vehicle (EEV) – A Literature Review. IOP Conference Series: Materials Science and Engineering 215, pages 012021.
Crossref
Crossref
María Hidalgo-Baz, Mercedes Martos-Partal & Óscar González-Benito. (2017) Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market. Frontiers in Psychology 8.
Crossref
Crossref
Gyan Prakash & Pramod Pathak. (2017) Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. Journal of Cleaner Production 141, pages 385-393.
Crossref
Crossref
Tsai-Feng Kao & Jui-Che Tu. 2017. Sustainability Through Innovation in Product Life Cycle Design. Sustainability Through Innovation in Product Life Cycle Design
367
381
.
. 2016. Strategic Marketing Management in Asia. Strategic Marketing Management in Asia
527
552
.
Ainsworth Anthony Bailey, Aditya Mishra & Mojisola F. Tiamiyu. (2016) GREEN consumption values and Indian consumers’ response to marketing communications. Journal of Consumer Marketing 33:7, pages 562-573.
Crossref
Crossref
Paolo Antonetti & Stan Maklan. (2016) Hippies, Greenies, and Tree Huggers: How the “Warmth” Stereotype Hinders the Adoption of Responsible Brands. Psychology & Marketing 33:10, pages 796-813.
Crossref
Crossref
Angeline Gautami Fernando, Bharadhwaj Sivakumaran & L. Suganthi. (2016) Message involvement and attitude towards green advertisements. Marketing Intelligence & Planning 34:6, pages 863-882.
Crossref
Crossref
Anke Wonneberger & Jörg Matthes. 2016. Handbuch Werbeforschung. Handbuch Werbeforschung
741
760
.
Lise Magnier & Jan Schoormans. (2015) Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern. Journal of Environmental Psychology 44, pages 53-62.
Crossref
Crossref
Defeng Yang, Yue Lu, Wenting Zhu & Chenting Su. (2015) Going green: How different advertising appeals impact green consumption behavior. Journal of Business Research 68:12, pages 2663-2675.
Crossref
Crossref
Joshua D. Newton, Yelena Tsarenko, Carla Ferraro & Sean Sands. (2015) Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research 68:9, pages 1974-1981.
Crossref
Crossref
Courtney Cucchiara, Soyeon Kwon & Sejin Ha. (2015) Message framing and consumer responses to organic seafood labeling. British Food Journal 117:5, pages 1547-1563.
Crossref
Crossref
Fatma Demnati, Farid Allache & Lisa Ernoul. (2015) Population typology to better target environmental education: a case from Algeria. Environment, Development and Sustainability 17:2, pages 331-339.
Crossref
Crossref
Olja Milovanov & Ines Đokić. (2015) Marketing communication: Creating green advertising ADS. Ekonomski pogledi 17:4, pages 199-215.
Crossref
Crossref
장우성, Yoon Seo Park & 이승인. (2014) A Study on the Effects of Eco-friendly Certification Marks on Consumers' Attitudes towards Products and Purchase Intention: Focusing on the Moderating Effect of Environment Consciousness and Altruistic Tendency. Journal of Product Research 32:4, pages 27-46.
Crossref
Crossref
Rosamartina Schena, Giulia Netti & Angeloantonio Russo. (2015) Consumerss Behavior Toward Green Products: A Signalling Theory Approach. SSRN Electronic Journal.
Crossref
Crossref
Yantao Ling & Jing Xu. (2016) Price Competition and the Choice of Green Degree Considering Consumer Environmental Awareness. SSRN Electronic Journal.
Crossref
Crossref
William N. Dilla, Diane Joyce Janvrin, Jon D. Perkins & Robyn Raschke. (2013) Assurance on Environmental Performance and Investor Judgments: The Impact of Environmental Attitudes. SSRN Electronic Journal.
Crossref
Crossref