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ARTICLES

Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements

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Sudhir Rana, Sachin Kumar Raut, Sanjeev Prashar & Majdi Anwar Quttainah. (2020) The transversal of nostalgia from psychology to marketing: what does it portend for future research?. International Journal of Organizational Analysis 30:4, pages 899-932.
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Robin Pade & Sven Feurer. (2022) The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing. Journal of Business Research 145, pages 277-287.
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Rukhsana Gul Gilal, Naeem Gul Gilal, Faheem Gul Gilal & Zhenxing Gong. (2021) The role of nostalgic brand positioning in capturing brand equity: Theoretical extension and analysis. International Journal of Consumer Studies 46:1, pages 161-181.
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Seounmi Youn & Naa Amponsah Dodoo. (2021) The power of brand nostalgia: Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands. Journal of Consumer Behaviour 20:6, pages 1373-1387.
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