Citations (58)
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Huw O’Connor, Scott Koslow & Mark Kilgour. (2023) Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising. Journal of Advertising 52:3, pages 330-348.
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Joseph T. Yun & Joanna Strycharz. (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research. Journal of Current Issues & Research in Advertising 44:1, pages 24-37.
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Lars Bergkvist & Tobias Langner. (2023) A comprehensive approach to the study of advertising execution and its effects. International Journal of Advertising 42:1, pages 227-246.
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Edward Malthouse & Jonathan Copulsky. (2023) Artificial intelligence ecosystems for marketing communications. International Journal of Advertising 42:1, pages 128-140.
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Vaibhav Shwetangbhai Diwanji, Jaejin Lee & Juliann Cortese. (2022) Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency. Journal of Strategic Marketing 0:0, pages 1-18.
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Marla Royne Stafford & Charles R. Taylor. (2022) Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework. Journal of Advertising 51:5, pages 624-642.
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Naveen Donthu, Weng Marc Lim, Satish Kumar & Debidutta Pattnaik. (2022) The Journal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review. Journal of Advertising 51:2, pages 153-187.
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Patrick De Pelsmacker. (2021) What is wrong with advertising research and how can we fix it?. International Journal of Advertising 40:5, pages 835-848.
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Harsha Gangadharbatla. (2021) Covid-19 and Advertising: The Case for a Paradigm Shift. Journal of Current Issues & Research in Advertising 42:1, pages 1-18.
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Jameson Watts & Anastasia Adriano. (2021) Uncovering the Sources of Machine-Learning Mistakes in Advertising: Contextual Bias in the Evaluation of Semantic Relatedness. Journal of Advertising 50:1, pages 26-38.
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Jisu Huh & Edward C. Malthouse. (2020) Advancing Computational Advertising: Conceptualization of the Field and Future Directions. Journal of Advertising 49:4, pages 367-376.
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Joseph T. Yun, Claire M. Segijn, Stewart Pearson, Edward C. Malthouse, Joseph A. Konstan & Venkatesh Shankar. (2020) Challenges and Future Directions of Computational Advertising Measurement Systems. Journal of Advertising 49:4, pages 446-458.
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Theo Araujo, Jonathan R. Copulsky, Jameson L. Hayes, Su Jung Kim & Jaideep Srivastava. (2020) From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape. Journal of Advertising 49:4, pages 428-445.
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Joseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram & Itai Himelboim. (2020) Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers. Journal of Interactive Advertising 20:1, pages 47-59.
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Keith A. Quesenberry & Michael K. Coolsen. (2019) What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach. Journal of Current Issues & Research in Advertising 40:3, pages 229-244.
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Shasha Deng, Chee-Wee Tan, Weijun Wang & Yu Pan. (2019) Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research. Journal of Advertising 48:4, pages 356-365.
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Yang Feng, Huan Chen & Li He. (2019) Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube. Journal of Advertising 48:3, pages 292-301.
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Hilde A.M. Voorveld. (2019) Brand Communication in Social Media: A Research Agenda. Journal of Advertising 48:1, pages 14-26.
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Karolien Poels & Siegfried Dewitte. (2019) The Role of Emotions in Advertising: A Call to Action. Journal of Advertising 48:1, pages 81-90.
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Yuping Liu-Thompkins. (2019) A Decade of Online Advertising Research: What We Learned and What We Need to Know. Journal of Advertising 48:1, pages 1-13.
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Michelle R. Nelson. (2018) Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research. Journal of Advertising 47:4, pages 301-308.
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Ginger Rosenkrans & Keli Myers. (2018) Optimizing Location-Based Mobile Advertising Using Predictive Analytics. Journal of Interactive Advertising 18:1, pages 43-54.
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Xia Liu & Alvin C. Burns. (2018) Designing a Marketing Analytics Course for the Digital Age. Marketing Education Review 28:1, pages 28-40.
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