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Journal of Advertising Volume 46, 2017 - Issue 3
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Literature Review Corner

Public Perceptions of Billboards: A Meta-Analysis

George R. FrankeUniversity of Alabama, Tuscaloosa, Alabama, USACorrespondence[email protected]
&
Charles R. TaylorVillanova University, Villanova, Pennsylvania, USA
Pages 395-410 | Published online: 20 Jun 2017

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Jungseob Yun & Jongsoo Choi. (2024) The effects of signboard regulation for commercial buildings: the case of a local district in the city of Seoul. Journal of Asian Architecture and Building Engineering 23:3, pages 1126-1141.
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Rick T. Wilson. (2024) Out-of-home advertising: a bibliometric review. International Journal of Advertising 43:2, pages 286-320.
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Ileyha Dagalp & Jonatan Södergren. (2024) On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research. Journal of Advertising 53:1, pages 126-147.
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Rick T. Wilson. (2023) Out-of-Home Advertising: A Systematic Review and Research Agenda. Journal of Advertising 52:2, pages 279-299.
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Amarentia Thérèse Roux & Tania Maree. (2021) Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls. Journal of Promotion Management 27:7, pages 1031-1060.
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Rick T. Wilson, Jill Hendrickson Lohmeier, David S. Lustick & Robert F. Chen. (2021) Using transit advertising to improve public engagement with social issues. International Journal of Advertising 40:5, pages 783-809.
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Martin Eisend, Eva A. van Reijmersdal, Sophie C. Boerman & Farid Tarrahi. (2020) A Meta-Analysis of the Effects of Disclosing Sponsored Content. Journal of Advertising 49:3, pages 344-366.
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Andinet Gebreselassie & Roger Bougie. (2019) The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia. Journal of Promotion Management 25:6, pages 827-860.
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Heejun Lee & Chang-Hoan Cho. (2019) An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising. International Journal of Advertising 38:1, pages 97-115.
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Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao & Jingyu Li. A Meta-Analysis of the Antecedents and Consequences of Advertising Value. Journal of Advertising 0:0, pages 1-22.
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Articles from other publishers (4)

Ali ÇEVİK & Bahadır BAYARSLAN. (2023) Spor Pazarlamasında Açık Hava Reklamcılığı: Likit Reklam Panosu Örneği. Journal of Global Sport and Education Research 6:1, pages 42-52.
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Marek Urban, Dany Josué Vigil Avilés, Miloš Bojović & Kamila Urban. (2020) Artificial, cheap, fake: Free associations as a research method for outdoor billboard advertising and visual pollution. Human Affairs 30:2, pages 253-268.
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Siti Ahmad Tajuddin & Noraini Zulkepli. (2019) An Investigation of the Use of Language, Social Identity and Multicultural Values for Nation-Building in Malaysian Outdoor Advertising. Social Sciences 8:1, pages 18.
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Jurgita Raudeliūnienė, Vida Davidavičienė, Manuela Tvaronavičienė & Laimonas Jonuška. (2018) Evaluation of Advertising Campaigns on Social Media Networks. Sustainability 10:4, pages 973.
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