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Linwan Wu, Naa Amponsah Dodoo & Taylor Jing Wen. Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective. Journal of Advertising 0:0, pages 1-19.
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Professor Fue Zeng, Ruijuan Wang, Assistant Professor Stella Yiyan Li & Associate Professor Zhe Qu. (2022) Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals. Information & Management 59:4, pages 103646.
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Huilin Sun, Muhammad Zeeshan Zafar & Naveed Hasan. (2022) Employing Natural Language Processing as Artificial Intelligence for Analyzing Consumer Opinion Toward Advertisement. Frontiers in Psychology 13.
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Shadi Sadeghpour & Natalija Vlajic. (2021) Ads and Fraud: A Comprehensive Survey of Fraud in Online Advertising. Journal of Cybersecurity and Privacy 1:4, pages 804-832.
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Rakasiwi Permana Putra & Irwansyah Irwansyah. (2021) Programmatic: strategi efektif pemasangan iklan di era digital. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 5:3, pages 812-838.
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