Citations (22)
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Vaibhav Shwetangbhai Diwanji, Jaejin Lee & Juliann Cortese. (2022) Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency. Journal of Strategic Marketing 0:0, pages 1-18.
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Jack Coffin. (2022) Asking Questions of AI Advertising: A Maieutic Approach. Journal of Advertising 51:5, pages 608-623.
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Juran Kim, Seungmook Kang & Joonheui Bae. (2022) The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix. International Journal of Advertising 41:6, pages 997-1016.
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Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen & Li Ke. (2022) Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing. International Journal of Advertising 41:4, pages 685-702.
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Hairong Li. (2019) Special Section Introduction: Artificial Intelligence and Advertising. Journal of Advertising 48:4, pages 333-337.
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Articles from other publishers (16)
Mengmeng Song, Hongyu Chen, Yuchen Wang & Yucong Duan. (2024) Can AI fully replace human designers? Matching effects between declared creator types and advertising appeals on tourists’ visit intentions. Journal of Destination Marketing & Management 32, pages 100892.
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Edmar Langendoen, Flavius Frasincar, Mark Riezebos, Vladyslav Matsiiako & David Boekestijn. (2024) Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model. Annals of Operations Research.
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Alvise De Biasio, Nicolò Navarin & Dietmar Jannach. (2024) Economic recommender systems – a systematic review. Electronic Commerce Research and Applications 63, pages 101352.
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John Ford, Varsha Jain, Ketan Wadhwani & Damini Goyal Gupta. (2023) AI advertising: An overview and guidelines. Journal of Business Research 166, pages 114124.
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Amelia Fletcher, Peter L Ormosi & Rahul Savani. (2023) Recommender Systems and Supplier Competition on Platforms. Journal of Competition Law & Economics 19:3, pages 397-426.
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Estela Núnez-Barriopedro, Pedro Cuesta-Valiño & Sara Mansori-Amar. (2022) The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies. Corporate Communications: An International Journal 28:2, pages 311-324.
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Waymond Rodgers & Tam Nguyen. (2022) Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways. Journal of Business Ethics 178:4, pages 1043-1061.
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Janet Hui Xue. (2022) Delegitimising Data Subjects’ Economic Interests During Automatic Propertisation of Their Data: A Comparative Study of Data Protection on Social Media Platforms in the UK and China. Global Media and China 7:2, pages 151-168.
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Yong Zheng & David (Xuejun) Wang. (2022) A survey of recommender systems with multi-objective optimization. Neurocomputing 474, pages 141-153.
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Lei Tian, Lina Ge, Zhe Wang, Guifen Zhang, Chenyang Xu & Xia Qin. (2022) Research on Improvement of the Click-Through Rate Prediction Model Based on Differential Privacy. IEEE Access 10, pages 110960-110969.
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Linwan Wu & Taylor Jing Wen. (2021) Understanding AI Advertising From the Consumer Perspective. Journal of Advertising Research 61:2, pages 133-146.
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Khadija Ali Vakeel, Morana Fudurić & Edward C. Malthouse. (2021) Extending variety seeking to multi-sided platforms: Impact of new retailer listing. Journal of Retailing and Consumer Services 59, pages 102382.
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Shahryar Doosti, Stephanie Lee & Yong Tan. (2019) Video Technologies Reshaping Social Media Sponsorship: New Metrics for Finding the Right Content Creator-Sponsor Matches. SSRN Electronic Journal.
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