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Citations (41)
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Claire M. Segijn, Eunah Kim, Asma Sifaoui & Sophie C. Boerman. (2023) When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness. Journal of Marketing Communications 29:4, pages 317-338.
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Garim Lee, Asma Sifaoui & Claire M. Segijn. (2023) Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions. Journal of Interactive Advertising 23:2, pages 149-165.
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Lisa Tam, Amisha Mehta & Hayley Goodlich. (2023) Towards greater integration in media planning: Decision-making insights from public relations practitioners. Journal of Marketing Communications 29:1, pages 26-45.
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Joseph T. Yun & Joanna Strycharz. (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research. Journal of Current Issues & Research in Advertising 44:1, pages 24-37.
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Edward Malthouse & Jonathan Copulsky. (2023) Artificial intelligence ecosystems for marketing communications. International Journal of Advertising 42:1, pages 128-140.
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Claire M. Segijn & Joanna Strycharz. (2023) The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: current issues and a future research agenda. International Journal of Advertising 42:1, pages 69-77.
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Joanna Strycharz & Claire M. Segijn. (2022) The Future of Dataveillance in Advertising Theory and Practice. Journal of Advertising 51:5, pages 574-591.
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Eric Haley & Matthew Pittman. (2022) Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media. Journal of Advertising 51:3, pages 323-335.
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Natali Helberger, Jisu Huh, George Milne, Joanna Strycharz & Hari Sundaram. (2020) Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions. Journal of Advertising 49:4, pages 377-393.
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Guda van Noort, Itai Himelboim, Jolie Martin & Tom Collinger. (2020) Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising. Journal of Advertising 49:4, pages 411-427.
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Jisu Huh & Edward C. Malthouse. (2020) Advancing Computational Advertising: Conceptualization of the Field and Future Directions. Journal of Advertising 49:4, pages 367-376.
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Yuping Liu-Thompkins, Ewa Maslowska, Yuqing Ren & Hyejin Kim. (2020) Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising. Journal of Advertising 49:4, pages 394-410.
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Theo Araujo, Jonathan R. Copulsky, Jameson L. Hayes, Su Jung Kim & Jaideep Srivastava. (2020) From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape. Journal of Advertising 49:4, pages 428-445.
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Jiemin Looi & Lee Ann Kahlor. Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram. Journal of Interactive Advertising 0:0, pages 1-20.
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Articles from other publishers (27)
Valerio Stallone, Martin Wetzels, Dominik Mahr & Michael Klaas. (2023) Enhancing Digital Advertising with Blockchain Technology. Journal of Interactive Marketing 59:1, pages 76-98.
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Joanna Strycharz & Claire M. Segijn. (2024) Ethical side-effect of dataveillance in advertising: Impact of data collection, trust, privacy concerns and regulatory differences on chilling effects. Journal of Business Research 173, pages 114490.
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Amanda Raffoul, Zachary J. Ward, Monique Santoso, Jill R. Kavanaugh & S. Bryn Austin. (2023) Social media platforms generate billions of dollars in revenue from U.S. youth: Findings from a simulated revenue model. PLOS ONE 18:12, pages e0295337.
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John Ford, Varsha Jain, Ketan Wadhwani & Damini Goyal Gupta. (2023) AI advertising: An overview and guidelines. Journal of Business Research 166, pages 114124.
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Pingjun Jiang. (2023) Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective. Journal of Marketing Analytics.
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Gayle Kerr, Michael Valos, Sandra Luxton & Rebecca Allen. (2023) Understanding the link between an IMC technology capability and organisational integration and performance. European Journal of Marketing 57:8, pages 2048-2075.
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Robert Ciuchita, Johanna Katariina Gummerus, Maria Holmlund & Eva Larissa Linhart. (2022) Programmatic advertising in online retailing: consumer perceptions and future avenues. Journal of Service Management 34:2, pages 231-255.
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Benjamin Krischan Schulte & Andrea Hansen. 2023. Marketingtechnologien. Marketingtechnologien
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Joanna Strycharz & Claire M. Segijn. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII)
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Asma Sifaoui, Garim Lee & Claire M. Segijn. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII)
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Paloma Fuentes Santos & Javier Bustos Díaz. (2022) Publicidad programática y los cambios en la industria digital. ¿El fin de las third party-cookies?Programmatic Advertising and the changes in the digital industry. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 10:2, pages 1-11.
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Mari Hartemo. (2021) Conversions on the rise – modernizing e-mail marketing practices by utilizing volunteered data. Journal of Research in Interactive Marketing 16:4, pages 585-600.
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Nataliya Boyko & Yuliia Kholodetska. (2022) Using Artificial Intelligence Algorithms in Advertising. Using Artificial Intelligence Algorithms in Advertising.
Tong Liu & Zhengdong Yu. (2022) Is something out of reach more attractive? The effectiveness of visual distance in computational advertising. Frontiers in Psychology 13.
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Andrea Polonioli. (2022) Zero party data between hype and hope. Frontiers in Big Data 5.
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Brahim Zarouali, Sophie C. Boerman, Hilde A.M. Voorveld & Guda van Noort. (2022) The algorithmic persuasion framework in online communication: conceptualization and a future research agenda. Internet Research 32:4, pages 1076-1096.
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Joanna Strycharz, Eunah Kim & Claire M. Segijn. (2022) Why people would (not) change their media use in response to perceived corporate surveillance. Telematics and Informatics 71, pages 101838.
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Claire Monique Segijn, Suzanna J. Opree & Iris Van Ooijen. (2022) The validation of the Perceived Surveillance Scale. Cyberpsychology: Journal of Psychosocial Research on Cyberspace 16:3.
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Venkatesh Shankar, Dhruv Grewal, Sarang Sunder, Beth Fossen, Kay Peters & Amit Agarwal. (2022) Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. International Journal of Research in Marketing 39:2, pages 541-565.
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José Antonio García-Díaz, Ricardo Colomo-Palacios & Rafael Valencia-García. (2022) Psychographic traits identification based on political ideology: An author analysis study on Spanish politicians’ tweets posted in 2020. Future Generation Computer Systems 130, pages 59-74.
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Mireille Hildebrandt. (2022) The Issue of Proxies and Choice Architectures. Why EU Law Matters for Recommender Systems. Frontiers in Artificial Intelligence 5.
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Jiangchao Yao, Shengyu Zhang, Yang Yao, Feng Wang, Jianxin Ma, Jianwei Zhang, Yunfei Chu, Luo Ji, Kunyang Jia, Tao Shen, Anpeng Wu, Fengda Zhang, Ziqi Tan, Kun Kuang, Chao Wu, Fei Wu, Jingren Zhou & Hongxia Yang. (2022) Edge-Cloud Polarization and Collaboration: A Comprehensive Survey for AI. IEEE Transactions on Knowledge and Data Engineering, pages 1-1.
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Minxue Huang & Tong Liu. (2022) Subjective or objective: How the style of text in computational advertising influences consumer behaviors?. Fundamental Research 2:1, pages 144-153.
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Gregory A. Green & Edward C. Malthouse. 2022. Media and Change Management. Media and Change Management
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Luigi Dolores, Maria Macchiaroli & Gianluigi De Mare. (2021) Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors. Sustainability 13:16, pages 9070.
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Stephen L. France, Yuying Shi, Mahyar Sharif Vaghefi & Huimin Zhao. (2021) Online video channel management: An integrative decision support system framework. International Journal of Information Management 59, pages 102244.
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Claire M. Segijn, Hilde A. M. Voorveld & Khadija Ali Vakeel. (2021) The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects. Journal of Advertising 50:3, pages 320-329.
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