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Xuan Zhou & Chen Lou. (2024) Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach. Journal of Current Issues & Research in Advertising 45:1, pages 112-139.
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Trust Matsilele & Sisanda Nkoala. (2023) Metavoicing, trust-building mechanisms and partisan messaging: a study of social media usage by selected South African female politicians. Information, Communication & Society 26:13, pages 2575-2597.
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Guiting Wang, Jiaying Xu & Shengliang Lin. (2023) Influencing factors of using behaviour for computational advertising under the theoretical model of UTAUT. Journal of Control and Decision 10:1, pages 19-25.
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Itai Himelboim & Guy J. Golan. (2023) A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities. Journal of Interactive Advertising 23:1, pages 1-13.
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Jack Coffin. (2022) Asking Questions of AI Advertising: A Maieutic Approach. Journal of Advertising 51:5, pages 608-623.
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Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen & Li Ke. (2022) Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing. International Journal of Advertising 41:4, pages 685-702.
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Jisu Huh & Edward C. Malthouse. (2020) Advancing Computational Advertising: Conceptualization of the Field and Future Directions. Journal of Advertising 49:4, pages 367-376.
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Linwan Wu, Naa Amponsah Dodoo & Taylor Jing Wen. Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective. Journal of Advertising 0:0, pages 1-19.
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Articles from other publishers (13)
John Ford, Varsha Jain, Ketan Wadhwani & Damini Goyal Gupta. (2023) AI advertising: An overview and guidelines. Journal of Business Research 166, pages 114124.
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Ayşe SARITAŞ & Mesude Canan OZTURK. (2023) Z Kuşağının Markalarla İlgili İçerik Üretme Nedenlerine ve Alışkanlıklarına Yönelik AnalizAnalyzing the Reasons and Habits of Generation Z for Producing Brands Related Content. Anadolu Üniversitesi Sosyal Bilimler Dergisi 23:3, pages 771-794.
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Kristen L. Sussman, Laura F. Bright & Gary B. Wilcox. (2023) Digital consumer engagement: examining the impact of native advertising exposure in a social network. Journal of Research in Interactive Marketing 17:4, pages 544-561.
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Robert Ciuchita, Johanna Katariina Gummerus, Maria Holmlund & Eva Larissa Linhart. (2022) Programmatic advertising in online retailing: consumer perceptions and future avenues. Journal of Service Management 34:2, pages 231-255.
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Xing Fang & Tianfu Wang. (2022) Using Natural Language Processing to Identify Effective Influencers. International Journal of Market Research 64:5, pages 611-629.
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Brahim Zarouali, Sophie C. Boerman, Hilde A.M. Voorveld & Guda van Noort. (2022) The algorithmic persuasion framework in online communication: conceptualization and a future research agenda. Internet Research 32:4, pages 1076-1096.
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Nadia Steils, Annabel Martin & Jean-François Toti. (2022) Managing the Transparency Paradox Of Social-Media Influencer Disclosures. Journal of Advertising Research 62:2, pages 148-166.
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Resat Arica, Cihan Cobanoglu, Onur Cakir, Abdülkadir Corbaci, Meng-Jun Hsu & Valentina Della Corte. (2022) Travel experience sharing on social media: effects of the importance attached to content sharing and what factors inhibit and facilitate it. International Journal of Contemporary Hospitality Management 34:4, pages 1566-1586.
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Yuanbang Li, Wengang Zhou, Chi Xu & Yuchun Shi. (2022) User Role Discovery and Optimization Method Based on K-means++ and Reinforcement Learning in Mobile Applications. Computer Modeling in Engineering & Sciences 131:3, pages 1365-1386.
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Minxue Huang & Tong Liu. (2022) Subjective or objective: How the style of text in computational advertising influences consumer behaviors?. Fundamental Research 2:1, pages 144-153.
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Chumani Waxa & Leon Tinashe Gwaka. (2021) Social media use for public engagement during the water crisis in Cape Town. Information Polity 26:4, pages 441-458.
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Kai Han, Benwei Wu, Jing Tang, Shuang Cui, Cigdem Aslay & Laks V.S. Lakshmanan. (2021) Efficient and Effective Algorithms for Revenue Maximization in Social Advertising. Efficient and Effective Algorithms for Revenue Maximization in Social Advertising.
Theo Araujo, Jonathan R. CopulskyJameson L. Hayes, Su Jung Kim & Jaideep Srivastava. (2020) From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape. Journal of Advertising 49:4, pages 428-445.
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