8,578
Views
25
CrossRef citations to date
0
Altmetric
Special Section: Advances in Computational Advertising

Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising

, , &
Pages 411-427 | Received 18 Mar 2020, Accepted 12 Jul 2020, Published online: 17 Aug 2020

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (8)

Vaibhav Shwetangbhai Diwanji, Jaejin Lee & Juliann Cortese. (2022) Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency. Journal of Strategic Marketing 0:0, pages 1-18.
Read now
Jack Coffin. (2022) Asking Questions of AI Advertising: A Maieutic Approach. Journal of Advertising 51:5, pages 608-623.
Read now
Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen & Li Ke. (2022) Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing. International Journal of Advertising 41:4, pages 685-702.
Read now
Natali Helberger, Jisu Huh, George Milne, Joanna Strycharz & Hari Sundaram. (2020) Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions. Journal of Advertising 49:4, pages 377-393.
Read now
Jisu Huh & Edward C. Malthouse. (2020) Advancing Computational Advertising: Conceptualization of the Field and Future Directions. Journal of Advertising 49:4, pages 367-376.
Read now
Yuping Liu-Thompkins, Ewa Maslowska, Yuqing Ren & Hyejin Kim. (2020) Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising. Journal of Advertising 49:4, pages 394-410.
Read now
Joseph T. Yun, Claire M. Segijn, Stewart Pearson, Edward C. Malthouse, Joseph A. Konstan & Venkatesh Shankar. (2020) Challenges and Future Directions of Computational Advertising Measurement Systems. Journal of Advertising 49:4, pages 446-458.
Read now
Linwan Wu, Naa Amponsah Dodoo & Taylor Jing Wen. Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective. Journal of Advertising 0:0, pages 1-19.
Read now

Articles from other publishers (17)

John Ford, Varsha Jain, Ketan Wadhwani & Damini Goyal Gupta. (2023) AI advertising: An overview and guidelines. Journal of Business Research 166, pages 114124.
Crossref
Sae Eun Lee, Naan Ju & Kyu-Hye Lee. (2023) Service chatbot: Co-citation and big data analysis toward a review and research agenda. Technological Forecasting and Social Change 194, pages 122722.
Crossref
Justin Matthews, Daniel Fastnedge & Angelique Nairn. (2023) The future of advertising campaigns: The role of AI-generated images in advertising creative. Journal of Pervasive Media 8:1, pages 29-49.
Crossref
Bo Guo & Zhi-bin Jiang. (2023) Influence of personalised advertising copy on consumer engagement: a field experiment approach. Electronic Commerce Research.
Crossref
Eunjoo Jin & Matthew S. Eastin. (2023) Birds of a feather flock together: matched personality effects of product recommendation chatbots and users. Journal of Research in Interactive Marketing 17:3, pages 416-433.
Crossref
Li Mo, Xiaosan Zhang, Yabin Lin, Zhenghui Yuan & Zengjun Peng. (2023) Consumers’ Attitudes towards Online Advertising: A Model of Personalization, Informativeness, Privacy Concern and Flow Experience. Sustainability 15:5, pages 4090.
Crossref
Tong Liu & Zhengdong Yu. (2022) Is something out of reach more attractive? The effectiveness of visual distance in computational advertising. Frontiers in Psychology 13.
Crossref
Xing Fang & Tianfu Wang. (2022) Using Natural Language Processing to Identify Effective Influencers. International Journal of Market Research 64:5, pages 611-629.
Crossref
Eunjoo Jin & Matthew S. Eastin. (2022) When a Chatbot Smiles at You: The Psychological Mechanism Underlying the Effects of Friendly Language Use by Product Recommendation Chatbots. Cyberpsychology, Behavior, and Social Networking 25:9, pages 597-604.
Crossref
Brahim Zarouali, Sophie C. Boerman, Hilde A.M. Voorveld & Guda van Noort. (2022) The algorithmic persuasion framework in online communication: conceptualization and a future research agenda. Internet Research 32:4, pages 1076-1096.
Crossref
Michael Shumanov, Holly Cooper & Mike Ewing. (2021) Using AI predicted personality to enhance advertising effectiveness. European Journal of Marketing 56:6, pages 1590-1609.
Crossref
Ravindra Singh Rawat, Hem Chandra Kothari & Deep Chandra. (2022) Role of the Digital Technology in accelerating the growth of micro, small and medium enterprises in Uttarakhand: Using TAM (Technology Acceptance Model). International Journal of Technology Management & Sustainable Development 21:2, pages 205-227.
Crossref
Minxue Huang & Tong Liu. (2022) Subjective or objective: How the style of text in computational advertising influences consumer behaviors?. Fundamental Research 2:1, pages 144-153.
Crossref
Richard Linxweiler, Brigitte Gaiser, Konrad Zerr & Fernando Fastoso. 2022. Brand Evolution. Brand Evolution 3 29 .
Federico GalliFederico Galli. 2022. Algorithmic Marketing and EU Law on Unfair Commercial Practices. Algorithmic Marketing and EU Law on Unfair Commercial Practices 81 110 .
Amit Kumar Kushwaha & Arpan Kumar Kar. (2021) MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World. Information Systems Frontiers.
Crossref
Cristina Sánchez-Blanco, Jorge del Río Pérez, Marta Torregrosa & Elena Luisa Sanjurjo. 2021. Fashion Communication. Fashion Communication 103 115 .