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Citations (33)
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Bang Nguyen-Viet & Yen Thi Hoang Nguyen. (2024) Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging Market. Journal of Promotion Management 30:4, pages 552-582.
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Hai Ho Nguyen, Bang Nguyen-Viet & Yen Thi Hoang Nguyen. (2024) Attitudes towards gamification advertising in Vietnam: a social commerce context. Behaviour & Information Technology 43:5, pages 845-861.
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Zeph M. C. van Berlo, Marijn H. C. Meijers, Jiska Eelen, Hilde A. M Voorveld & Martin Eisend. (2024) When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects. Journal of Advertising 53:2, pages 278-295.
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Alice Venturini & Martina Columbano. (2024) ‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds. Journal of Global Fashion Marketing 15:1, pages 6-22.
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Zeph M. C. van Berlo, Eva A. van Reijmersdal & Guda van Noort. (2023) Experiencing Branded Apps: Direct and Indirect Effects of Engagement Experiences on Continued Branded App Use. Journal of Interactive Advertising 23:1, pages 73-83.
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Z. M. C. van Berlo, E. A. van Reijmersdal & M. K. J. Waiguny. (2023) Twenty years of research on gamified advertising: a systematic overview of theories and variables. International Journal of Advertising 42:1, pages 171-180.
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Stefan F. Bernritter, Shintaro Okazaki & Douglas C. West. (2022) Mobile Technology and Advertising: Moving the Research Agenda Forward. Journal of Advertising 51:4, pages 407-410.
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Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi & Cristiano Ciappei. (2022) Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective. International Journal of Advertising 41:5, pages 868-891.
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Wei-Hung Hsiao, Yu-Hsiu Lin & Ing-Long Wu. (2022) ADVERGAME FOR PURCHASE INTENTION VIA GAME AND BRAND ATTITUDES FROM ANTECEDENTS OF SYSTEM DESIGN, PSYCHOLOGICAL STATE, AND GAME CONTENT: INTERACTIVE ROLE OF BRAND FAMILIARITY. Journal of Organizational Computing and Electronic Commerce 32:1, pages 45-68.
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Shelly Rodgers. (2021) How to Get Published in the Journal of Advertising: Tips from the Inside. Journal of Advertising 50:2, pages 93-96.
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Amélie Joassard & Sonia Capelli. Brand embeddedness in advergames through brand–game congruence and brand prominence: a typology of ways to design a game around a brand. International Journal of Advertising 0:0, pages 1-23.
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Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao & Jingyu Li. A Meta-Analysis of the Antecedents and Consequences of Advertising Value. Journal of Advertising 0:0, pages 1-22.
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Articles from other publishers (21)
Sreejesh S. & Tathagata Ghosh. (2024) Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising. Australasian Marketing Journal.
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Sara J. Maksi, Kathleen L. Keller, Frank Dardis, Martina Vecchi, Jason Freeman, Rebecca K. Evans, Emma Boyland & Travis D. Masterson. (2024) The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research. Frontiers in Nutrition 10.
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Carla Gianinna Cormán-Chávez, Adriana Margarita Turriate-Guzman, Dalia Rosa Bravo-Guevara, Mauricio Acevedo-Carrillo, Norma Inés Caldas-Gayoso & Christian Córdova-Robles. 2024. Intelligent Sustainable Systems. Intelligent Sustainable Systems
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Juhi Gahlot Sarkar, Abhigyan Sarkar & S. Sreejesh. (2023) What is in a game? The impact of advergame design and reward elements on gamers' brand patronage. Asia Pacific Journal of Marketing and Logistics 35:10, pages 2538-2564.
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Talha Bayır & Gökhan Akel. (2023) Gamification in mobile shopping applications: A review in terms of technology acceptance model. Multimedia Tools and Applications.
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Laura Cañete Sanz & Teresa De La Hera. (2023) What we do not know about advergames: a literature review. Frontiers in Communication 8.
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Mona Jami Pour, Zohre Kazemi & Hossein Moeini. (2023) Understanding customer attitude toward advergames: an extended TAM approach. Arts and the Market 13:2, pages 94-116.
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Beatriz Feijoo, Luisa Zozaya & Charo Sádaba. (2023) Do I question what influencers sell me? Integration of critical thinking in the advertising literacy of Spanish adolescents. Humanities and Social Sciences Communications 10:1.
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David Ruiz-García. (2023) El vector lúdico en los juegos de realidad alternativa: desmontando una aporía fundamental en el género. Redmarka. Revista de Marketing Aplicado 27:1, pages 21-39.
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Jean-Luc Herrmann & John B. Ford. (2023) Why the Experiential View Is Vital To Marketing Communications Research Now. Journal of Advertising Research 63:2, pages 109-122.
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Randi L. Priluck, Stephen F. Pirog & Joseph Z. Wisenblit. (2023) Childrens and young adults’ generalized attitudes toward foods in unbranded mobile games. Young Consumers 24:2, pages 219-233.
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María González Salinas, María García de Blanes Sebastián & José Ramón Sarmiento Guede. 2023. Big Data Marketing Strategies for Superior Customer Experience. Big Data Marketing Strategies for Superior Customer Experience
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Moritz Ingendahl, Tobias Vogel, Alexander Maedche & Michaela Wänke. (2022) Brand placements in video games: How local in‐game experiences influence brand attitudes. Psychology & Marketing 40:2, pages 274-287.
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Juhi Gahlot Sarkar, Abhigyan Sarkar & Sreejesh S.. (2022) Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand. European Journal of Marketing 56:10, pages 2649-2676.
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Gema Bonales-Daimiel. 2022. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
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Gema Bonales Daimiel, Eva Citlali Martínez Estrella & Sheila Liberal Ormaechea. (2022) Análisis del uso del advergaming y metaverso en España y México. Revista Latina de Comunicación Social:80, pages 155-178.
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Martin Egger, Arnd Florack & Christian Hübel. (2022) How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search. Computers in Human Behavior 134, pages 107328.
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Burçe AKCAN & Arzu KAZAZ. (2022) Deneyimsel Pazarlama Stratejisi Olarak Oynanabilir Reklamlar. Yeni Medya Dergisi 2022:12, pages 53-78.
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Aylin GÜNGÖR. (2022) OYUNLAŞTIRMA VE OYUN İÇERİKLİ REKLAMLARDA İLLÜSTRASYONUN ETKİSİTHE EFFECT OF ILLUSTRATION IN GAMIFICATION AND ADVERGAMES. Art-e Sanat Dergisi 15:29, pages 437-467.
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Simon Grey & Neil A. Gordon. 2022. Handbook of Research on the Influence and Effectiveness of Gamification in Education. Handbook of Research on the Influence and Effectiveness of Gamification in Education
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