Citations (27)
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Jesus Canduela, Monika Gdanska-Ast, Kristen Marshall, Claire Lindsay & Robert Raeside. (2024) Intention to Purchase through Parent Blogs: Evidence from Poland. Journal of Internet Commerce 23:1, pages 1-25.
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Françoise Simon & Anne Bontour. (2023) Conveying brand authenticity through television advertising in a transmedia world. Journal of Marketing Management 39:15-16, pages 1645-1671.
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Chen Lou, Siu Ting Josie Kiew, Tao Chen, Tze Yen Michelle Lee, Jia En Celine Ong & ZhaoXi Phua. (2023) Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers. Journal of Advertising 52:4, pages 540-557.
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Lauren Gurrieri, Jenna Drenten & Crystal Abidin. (2023) Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing. Journal of Marketing Management 39:11-12, pages 911-932.
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Kendra Fowler & Veronica L. Thomas. (2023) Influencer marketing: a scoping review and a look ahead. Journal of Marketing Management 39:11-12, pages 933-964.
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Minseong Kim & Tae Hyun Baek. (2023) Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States. International Journal of Human–Computer Interaction 0:0, pages 1-14.
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Lars Bergkvist & Martin Eisend. (2023) Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?. Journal of Advertising 52:3, pages 468-476.
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Kylie McMullan, Cai Mitsu Feng & Anthony Chan. (2022) How do wine bloggers increase Twitter engagement? Through simple changes to their writing style. Journal of Wine Research 33:2, pages 57-65.
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Liselot Hudders & Chen Lou. (2022) A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions. International Journal of Advertising 41:1, pages 1-5.
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Sara Rosengren & Colin Campbell. (2021) Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions. Journal of Advertising 50:5, pages 505-509.
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Articles from other publishers (17)
Sara Rosengren, Colin Campbell & Justine Rapp Farrell. (2024) Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance. Journal of Retailing and Consumer Services 79, pages 103857.
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Endang Hariningsih, Budhi Haryanto, Lilik Wahyudi & Catur Sugiarto. (2024) Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis. Management Review Quarterly.
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Chi‐Cheng Luan, Kuo‐Liang Chen, Chi‐Yu Ko, Po‐Min Lin & The Anh Phan. (2024) Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance. Journal of Consumer Behaviour.
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Yan Wang, Lin Liu, Bingjie Liu & Jiaying Dai. (2024) Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences. Journal of Consumer Behaviour.
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Aamir Shahzad, Hamza Rashid, Atif Nadeem, Muhammad Bilal & Wisal Ahmad. (2023) Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement. Journal of Policy Research 12:4, pages 1-8.
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Albérico Travassos Rosário. 2023. Using Influencer Marketing as a Digital Business Strategy. Using Influencer Marketing as a Digital Business Strategy
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Sandra Maria Correia Loureiro, Áurea Rodrigues & Catarina Martins. (2023) Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context. Journal of Creative Communications.
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Habin Kim & Ho Jung Choo. (2023) How “K-Style” has influenced the younger generation through local Vietnamese influencers. Fashion and Textiles 10:1.
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Mara F. Singer, Chaz L. Callendar, Xiao Ma & Samuel M. Tham. (2023) Differences in perceived influencer authenticity: a comparison of Gen Z and Millennials’ definitions of influencer authenticity during the de-influencer movement. Online Media and Global Communication 2:3, pages 351-378.
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Fatima Vapiwala, Mandar Dixit & Deepika Pandita. (2023) Tapping into the Popularity of Social Media Stars: A Management Model for Influencer Marketing. Tapping into the Popularity of Social Media Stars: A Management Model for Influencer Marketing.
Rebecca Mardon, Hayley Cocker & Kate Daunt. (2023) How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective. Journal of Consumer Research 50:3, pages 617-644.
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Anna Schneider-Kamp & Jennifer Takhar. (2023) Interrogating the pill: Rising distrust and the reshaping of health risk perceptions in the social media age. Social Science & Medicine 331, pages 116081.
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Simone Wies, Alexander Bleier & Alexander Edeling. (2022) Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement. Journal of Marketing 87:3, pages 383-405.
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Laurence Dessart & Grégory Bressolles. (2022) Intensity of collective consumption practices in brand communities: the case of crossfit. Journal of Brand Management 30:3, pages 227-244.
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Yi-Ru Regina Chen, Chun-Ju Flora Hung-Baesecke & Yang Cheng. (2023) When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership. Public Relations Review 49:1, pages 102288.
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Debasis Pradhan, Abhisek Kuanr, Sampa Anupurba Pahi & Muhammad S. Akram. (2022) Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands. Psychology & Marketing 40:1, pages 27-47.
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Hsuan-Jen Lee, Yu-Ling Chou, Jie Tsai & Yung-Ju Chang. (2022) This is Why I Like Them: Exploring the Perceived Appeal of Social Media Influencers vs. Traditional Mass Media. This is Why I Like Them: Exploring the Perceived Appeal of Social Media Influencers vs. Traditional Mass Media.