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Current Issues and Research in Advertising Volume 10, 1987 - Issue 1-2
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Issue 1: Original Research and Theoretical Contributions: Research

Magazine Publisher and Advertising Manager Standards for Acceptable Advertising

Patrick R. Parsons
,
Herbert J. Rotfeld
&
Todd Gray
Pages 199-211 | Published online: 18 May 2012

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Herbert Jack Rotfeld & Marla Royne Stafford. (2007) Toward a Pragmatic Understanding of the Advertising and Public Policy Literature. Journal of Current Issues & Research in Advertising 29:1, pages 67-80.
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GlenT. Cameron & John Eric Haley. (1992) Feature Advertising: Policies and Attitudes in Print Media. Journal of Advertising 21:3, pages 47-55.
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JeanJ. Boddewyn. (1991) Controlling Sex and Decency in Advertising around the World. Journal of Advertising 20:4, pages 25-35.
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Martha Rogers. (1991) Advertising Self-Regulation in the 1980s: A Review. Current Issues and Research in Advertising 13:1-2, pages 369-392.
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HerbertJ. Rotfeld, AveryM. Abernethy & PatrickR. Parsons. (1990) Self-Regulation and Television Advertising. Journal of Advertising 19:4, pages 18-26.
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HerbertJ. Rotfeld & PatrickR. Parsons. (1989) Self-Regulation and Magazine Advertising. Journal of Advertising 18:4, pages 33-40.
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