16
Views
6
CrossRef citations to date
0
Altmetric
Issue 1: Original Research and Theoretical Contributions: Research

Magazine Publisher and Advertising Manager Standards for Acceptable Advertising

Pages 199-211 | Published online: 18 May 2012

References

  • Anonymous . 1985 . “Media Must Screen Out Fraudulent Advertising.” . Marketing News , 19 ( Dec. 6 ) : 11
  • Busch , Brian K. 1986 . “Ban and Superman.” . Amazing Heroes , : 48 – 51 . (March 1)
  • Christopher , Maurine . 1985 . “Tampax Unveils New Candor in ‘Period’ Ad.” . Advertising Age , 56 ( March 11 ) : 62
  • Garneau , George . 1985 . “TV Networks Refuse to Air Public Service Campaign.” . Editor & Publisher , : 18 (Aug. 10)
  • LaBarbera , Priscilla A. 1980 . “Analyzing and Advancing the State of the Art of Advertising Self-Regulation.” . Journal of Advertising , 9 ( #4 ) : 27 – 38 .
  • LaBarbera , Priscilla A. 1981 . “The Shame of Magazine Advertising,” . Journal of Advertising , 10 ( #1 ) : 31 – 37 .
  • LaBarbera , Priscilla A. 1983 . “The Diffusion of Trade Association Advertising Self-Regulation.” . Journal of Marketing , 47 ( Winter ) : 58 – 67 .
  • Maddox , Lynda M. and Zanot , Eric J. 1984 . “Suspension of the NAB Code and Its Effect on Regulation of Advertising.” . Journalism Quarterly , 61 ( Spring ) : 125 – 130 . 156
  • Missavage , Karen . 1984a . Advertising manager for Bicycle USA personal correspondence (Aug. 31)
  • Missavage , Karen . 1984b . Advertising manager for Bicycle USA personal correspondence (Sept. 7)
  • Patterson , Ralph B. 1984 . “On Canon's Case.” . Advertising Age , 55 ( May 7 )
  • Rotzoll , Kim B. and Haefner , James E. 1986 . Advertising in Contemporary Society: Perspectives Toward Understanding , Cincinnati , OH : South-Western Publishing Co .
  • United States Postal Inspection Service . 1982 . Misleading Advertisements: A Guide for Publishers , Washington , D.C. : U.S. Government Printing Office . (publication #257, July)
  • Wolaner , Robin . 1983 . Mother Jones publisher . personal correspondence (Dec. 27)
  • Zanot , Eric J. 1985 . “Unseen But Effective Advertising Regulation: The Clearance Process.” . Journal of Advertising , 14 ( #4 ) : 44 – 51 . 59, 68
  • Zanot , Eric J. and Rotfeld , Herbert J. “A Comparison and Contrast of Clearance Procedures in Four Advertising Agencies.” . Proceedings of the 1983 Convention of the American Academy of Advertising . Edited by: Jugenheimer , D. W. Lawrence , KS : American Academy of Advertising .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.