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João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira & Janaina de Moura Engracia Giraldi. (2023) Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads. International Journal of Advertising 42:8, pages 1242-1266.
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Heath McDonald, Jason Pallant, Daniel C. Funk & Thilo Kunkel. (2023) Who doesn’t like sport? A taxonomy of non-fans. Sport Management Review 0:0, pages 1-23.
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Natasha T. Brison, Thomas A. Baker$suffix/text()$suffix/text(), Kevin K. Byon & Nathaniel J. Evans. (2023) An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements. Journal of Global Sport Management 8:1, pages 1-22.
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Eric Haley & Matthew Pittman. (2022) Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media. Journal of Advertising 51:3, pages 323-335.
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Benjamin Araya, Patricia Pena & Marie Leiner. (2021) Developing a health education comic book: the advantages of learning the behaviours of a target audience. Journal of Visual Communication in Medicine 44:3, pages 87-96.
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Camille Singh & Lawrence Ang. (2021) Persuasive effects in social media: the case of envy. International Journal of Advertising 40:1, pages 81-105.
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Borey Ban, Tipaporn Kanjanarach & Sutin Chanaboon. (2020) Awareness, Intention to Act and Action in the Exercising of Patients’ Rights: A Case Study of Patients in Khmer Soviet Friendship Hospital, Phnom Penh, Cambodia. Risk Management and Healthcare Policy 13, pages 2365-2370.
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Quan Xie & Chen Lou. (2020) Curating Luxe Experiences Online? Explicating the Mechanisms of Luxury Content Marketing in Cultivating Brand Loyalty. Journal of Interactive Advertising 20:3, pages 209-224.
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Suzanne Jacobs, Therese Roux & Ben Janse van Rensburg. (2020) Examining Commuters’ Cognitive Responses to Minibus Taxi Advertising. Communicatio 46:2, pages 81-106.
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Adamu Muhammad Hamid, Ezhar Tamam & Mohd Nizam bin Osman. (2020) Relationships between Media Exposure and Knowledge, Attitude, and Practice on HIV/AIDS: A Cross Sectional Survey of Adolescent Islamiyya Girls in Nigeria. Health Communication 35:4, pages 419-429.
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Nazila Babakhani, Melanie Randle & Sara Dolnicar. (2020) Do tourists notice social responsibility information?. Current Issues in Tourism 23:5, pages 559-571.
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Noel Scott, Rui Zhang, Dung Le & Brent Moyle. (2019) A review of eye-tracking research in tourism. Current Issues in Tourism 22:10, pages 1244-1261.
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Amanda Wall & Clay Spinuzzi. (2018) The art of selling-without-selling: Understanding the genre ecologies of content marketing. Technical Communication Quarterly 27:2, pages 137-160.
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C.H. Patti, S.W. Hartley, M.M. van Dessel & D.W. Baack. (2017) Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing Communications 23:4, pages 351-370.
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Don E. Schultz & Edward C. Malthouse. (2017) Interactivity, Marketing Communication, and Emerging Markets: A Way Forward. Journal of Current Issues & Research in Advertising 38:1, pages 17-30.
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Nathaniel J. Evans & Dooyeon Park. (2015) Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising. Journal of Current Issues & Research in Advertising 36:2, pages 157-176.
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Laura Misener, Marijke Taks, Laurence Chalip & B. Christine Green. (2015) The elusive “trickle-down effect” of sport events: assumptions and missed opportunities. Managing Sport and Leisure 20:2, pages 135-156.
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Yun Yoo. (2012) An Experimental Examination of Factors Affecting Click-Through of Keyword Search Ads. Journal of Current Issues & Research in Advertising 33:1, pages 56-78.
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Eyun-Jung Ki & Linda Childers Hon. (2007) Testing the Linkages Among the Organization–Public Relationship and Attitude and Behavioral Intentions. Journal of Public Relations Research 19:1, pages 1-23.
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CharlesR. Duke & Les Carlson. (1993) A Conceptual Approach to Alternative Memory Measures for Advertising Effectiveness. Journal of Current Issues & Research in Advertising 15:2, pages 1-14.
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Terence Nevett. (1992) Differences between American and British Television Advertising: Explanations and Implications. Journal of Advertising 21:4, pages 61-71.
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SurendraN. Singh & CatherineA. Cole. (1988) Advertising Copy Testing in Print Media. Current Issues and Research in Advertising 11:1-2, pages 215-284.
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