Citations (66)
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María Bonilla-Quijada, Josep Lluís Del Olmo-Arriaga, David Adreu Domingo & Joan Ripoll-i-Alcon. (2024) Fast fashion consumer engagement on Instagram: a case study. Cogent Business & Management 11:1.
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Hoa PhamThi & Trong Nghia Ho. (2024) Understanding customer experience over time and customer citizenship behavior in retail environment: The mediating role of customer brand relationship strength. Cogent Business & Management 11:1.
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Mir Shahid Satar, Raouf Ahmad Rather, Shakir Hussain Parrey, Islam Elbayoumi Salem, Arslan Rafi & Zahed Ghaderi. (2023) Understanding customer brand engagement through service environment: a multilevel analysis. The Service Industries Journal 0:0, pages 1-26.
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Mouna Denden, Mourad Abed, Victor Holotescu, Ahmed Tlili, Carmen Holotescu & Gabriela Grosseck. (2023) Down to the Rabbit Hole: How Gamification is Integrated in Blockchain Systems? A Systematic Literature Review. International Journal of Human–Computer Interaction 0:0, pages 1-15.
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Erik Winell. (2023) Exploring Antecedents and Outcomes of Customer Engagement Among Elite Football Fans. Services Marketing Quarterly 44:2-3, pages 167-187.
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Muhammad Farrukh Abid, Junaid Siddique, Amir Gulzar, Amjad Shamim, Imran Bashir Dar & Aimen Zafar. (2023) Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services. Journal of Promotion Management 29:3, pages 305-337.
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Bilal Ahmad & Muhammad Imad ud Din Akbar. (2023) Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions: a serial mediation model. Journal of Strategic Marketing 31:3, pages 669-692.
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Desmond Ng. (2023) A Salient Model of Relationship Marketing: Fundraising Effectiveness in Religious Nonprofits Organizations. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-27.
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Matias Lievonen, Jana Bowden & Vilma Luoma-aho. (2023) Towards a typology of negative engagement behavior in social media. The Service Industries Journal 43:3-4, pages 238-259.
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Yun-na Park & Taeshik Gong. (2023) Curvilinear relationship between customer engagement and responses to service failures. The Service Industries Journal 0:0, pages 1-27.
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Choukri Menidjel & Anil Bilgihan. (2023) How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness. Journal of Strategic Marketing 31:1, pages 296-319.
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Lenna V. Shulga, James A. Busser, Billy Bai & Hyelin (Lina) Kim. (2023) Branding Co-Creation with Consumer-Generated Advertising: Effect on Creators and Observers. Journal of Advertising 52:1, pages 5-23.
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Surej P. John & Rouxelle De Villiers. (2022) Factors affecting the success of marketing in higher education: a relationship marketing perspective. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Jay Kandampully, Anil Bilgihan & Daisy K. Li. (2022) Unifying technology and people: revisiting service in a digitally transformed world. The Service Industries Journal 42:1-2, pages 21-41.
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Bang Nguyen, Faten Jaber & Lyndon Simkin. (2022) A systematic review of the dark side of CRM: the need for a new research agenda. Journal of Strategic Marketing 30:1, pages 93-111.
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Kashifa Akbar, Minhas Mahsud, Farkhanda Afzal, Murat Cancan & Iqra Riaz. (2021) Exploring drivers of luxury brand buying behavior : An empirical study. Journal of Statistics and Management Systems 24:4, pages 715-727.
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Chia-Wen Chang, Heng-Chiang Huang, Shih-Ju Wang & Han Lee. (2021) Relational bonds, customer engagement, and service quality. The Service Industries Journal 41:5-6, pages 330-354.
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Nor Asiah Omar, Ahmad Sabri Kassim, Syed Shah Alam & Zuraidah Zainol. (2021) Perceived retailer innovativeness and brand equity: mediation of consumer engagement. The Service Industries Journal 41:5-6, pages 355-381.
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Neve Isaeva, Kira Gruenewald & Mark N. K. Saunders. (2020) Trust theory and customer services research: theoretical review and synthesis. The Service Industries Journal 40:15-16, pages 1031-1063.
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Shumaila Chandni & Zillur Rahman. (2020) Customer engagement and employee engagement: systematic review and future directions. The Service Industries Journal 40:13-14, pages 932-959.
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John Paul Kosiba, Henry Boateng, Abednego Feehi Okoe & Robert Hinson. (2020) Trust and customer engagement in the banking sector in Ghana. The Service Industries Journal 40:13-14, pages 960-973.
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Hung-Che Wu & Ya-Yuan Chang. (2020) Arctic attachment and experiential relationship marketing in Arctic tourism. Scandinavian Journal of Hospitality and Tourism 20:2, pages 178-203.
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Maxi Bergel & Christian Brock. (2019) Visitors’ loyalty and price perceptions: the role of customer engagement. The Service Industries Journal 39:7-8, pages 575-589.
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Shuyue Huang & Hwan-Suk Chris Choi. (2019) Developing and validating a multidimensional tourist engagement scale (TES). The Service Industries Journal 39:7-8, pages 469-497.
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Ziad Alrawadieh, Girish Prayag, Zaid Alrawadieh & Motasem Alsalameen. (2019) Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction. The Service Industries Journal 39:7-8, pages 541-558.
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Umair Akram, Rambabu Lavuri & Swati Mathur. (2024) Hey boomer, “your ride has arrived”: Are you willing to continue using the ride-hailing app?. Journal of Retailing and Consumer Services 77, pages 103678.
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Yayuk Yunitasari & Lilik Indayani. (2024) Analisis Relationship Marketing, Trust, dan Customer Value terhadap Loyalitas Pelanggan pada Toko Indah Bordir Sidoarjo. Innovative Technologica: Methodical Research Journal 1:1, pages 16.
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Raouf Ahmad Rather, Tareq Rasul, Huda Khan & Imran Khan. (2024) Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation. International Journal of Hospitality Management 116, pages 103572.
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Fernando de Oliveira Santini, Luciene Eberle, Wagner Junior Ladeira, Gabriel Sperandio Milan, Ana Paula Graciola & Cláudio Hoffmann Sampaio. (2023) Trust in the financial services context: a meta-analysis. International Journal of Bank Marketing 41:7, pages 1693-1714.
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Shubhomoy Banerjee & Abhijit Ghosh. (2022) Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance. Asia-Pacific Journal of Business Administration 15:5, pages 649-672.
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Ben Neilson. (2023) Investigating the impact financial content structure has on consumer appreciation: An empirical study of Australian statement of advice documents. The Journal of Finance and Data Science 9, pages 100103.
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Yu-Hsin Chen & Ching-Jui Keng. (2023) The effect of subscription relational bond on customer engagement and stickiness in podcast: the moderating role of social connectedness. Service Business 17:3, pages 723-745.
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Nicole Bronwin Morrison, Richardson Shambare & Tarisai Fritz Rukuni. (2023) Customer Loyalty Programmes in South Africa. International Journal of Customer Relationship Marketing and Management 14:1, pages 1-16.
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Sandra Maria Correia Loureiro. (2023) Overview of the brand journey and opportunities for future studies. Italian Journal of Marketing 2023:2, pages 179-206.
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Ahmad Ghandour, Mathew Parackal & Kenneth R. Deans. (2023) A Framework for Relationships in eCommerce Websites. International Journal of E-Business Research 19:1, pages 1-17.
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Zakaria Bouziane, Chaimaa Bendahou & Nour Habiba Bensassi. (2023) Understanding the impacts of brand identification and brand experience on customer engagement in the light of energy optimization. E3S Web of Conferences 412, pages 01067.
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Carlos Rodríguez-Rad & María-Elena Sánchez del Rio-Vázquez. (2023) The relevance of participation Behavior, organizational Commitment, and attitudinal loyalty to the management of professional associations. Journal of Business Research 154, pages 113324.
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Surej P John, Richard WalfordJoseph Purayidathil. (2022) Factors Affecting the Adoption of Social Media in Marketing of Higher Education: An Empirical Analysis. FIIB Business Review 11:4, pages 422-437.
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Yucheng Wang & Yanan Gao. (2022) Travel satisfaction and travel well-being: Which is more related to travel choice behaviour in the post COVID-19 pandemic? Evidence from public transport travellers in Xi’an, China. Transportation Research Part A: Policy and Practice 166, pages 218-233.
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Dokun Oluwajana, Ibrahim Adeshola & Gbolahan Olowu. (2021) Do the customer relationship benefits influence expectation of continuity? Adoption of social customer relationship management to promote eco‐friendly products. Journal of Public Affairs 22:S1.
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Massoud Moslehpour, Chanho Song, Anh Tung Tran, Wing-Keung Wong & Ochirt Enkhtaivan. (2021) The invigorating influence of relationship marketing on purchase intention in fine arts sector. Asia-Pacific Journal of Business Administration 14:4, pages 573-591.
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Hanan Gouda. (2022) Exploring the effects of learning abilities, technology and market changes on the need for future skills. Higher Education, Skills and Work-Based Learning 12:5, pages 900-913.
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Nurul Aida Harun, Sook Fern Yeo, Suganthi Ramasamy & Achmad Fageh. (2022) Analysis of Relationship Marketing Constructs in the Service Sector. Environment-Behaviour Proceedings Journal 7:21, pages 27-33.
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Heejung Park & William Martin. (2021) Effects of risk tolerance, financial literacy, and financial status on retirement planning. Journal of Financial Services Marketing 27:3, pages 167-176.
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Luqing Wang & Ruicheng Liu. (2022) Research on the Influence of Beauty Live Stream on Consumers’ Purchase Intention. Research on the Influence of Beauty Live Stream on Consumers’ Purchase Intention.
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Yang Yingfei, Zhang Mengze & Bae Ki-Hyung. (2022) The Nexus of Service Quality, Customer Experience, and Customer Commitment: The Neglected Mediating Role of Corporate Image. Frontiers in Psychology 13.
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Ana Belen Tulcanaza-Prieto, Iliana E. Aguilar-Rodríguez & Chang Won Lee. (2022) Customer Perception and Its Influence on the Financial Performance in the Ecuadorian Banking Environment. Sustainability 14:12, pages 6960.
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Khalid Samhale. (2022) The impact of trust in the internet of things for health on user engagement. Digital Business 2:1, pages 100021.
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Moqdad Ibrahim Jassem, Rafiduraida Abdul Rahman & Abdelrahman Mohamed Ibrahim. (2022) Effect of Using Modern Banking Services on Customer Inspiration: Statistical Analysis. Advances in Materials Science and Engineering 2022, pages 1-6.
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Azzah Al-Maskari, Thurayya Al-Riyami & Siraj K. Kunjumuhammed. (2021) Students academic and social concerns during COVID-19 pandemic. Education and Information Technologies 27:1, pages 1-21.
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Russel P.J. Kingshott, Henry F.L. Chung, Martinus Parnawa Putranta, Piyush Sharma & Herbert Sima. (2021) Religiosity and psychological contracts in Asian B2B service relationships. Industrial Marketing Management 98, pages 138-148.
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James Agyei, Shaorong Sun, Emmanuel Kofi Penney, Eugene Abrokwah & Richmond Ofori-Boafo. (2021) Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction. SAGE Open 11:3, pages 215824402110401.
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Suha Fouad Salem. (2021) Do Relationship Marketing Constructs Enhance Consumer Retention? An Empirical Study Within the Hotel Industry. SAGE Open 11:2, pages 215824402110092.
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Shuhao Li. (2021) Linking servicescape and customer engagement: An investigation in the hotel context. International Journal of Hospitality Management 94, pages 102880.
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Peter Anabila. (2020) Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm. International Journal of Pharmaceutical and Healthcare Marketing 15:1, pages 155-172.
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Jiseon Ahn. (2019) Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector. Journal of Vacation Marketing 26:2, pages 195-210.
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Xiao Chen, Xiaojing Sun, Dongwei Yan & Decheng Wen. (2020) Perceived Sustainability and Customer Engagement in the Online Shopping Environment: The Rational and Emotional Perspectives. Sustainability 12:7, pages 2674.
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James Agyei, Shaorong Sun, Eugene Abrokwah, Emmanuel Kofi Penney & Richmond Ofori-Boafo. (2020) Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana. SAGE Open 10:1, pages 215824401989910.
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Nuan Luo, Yu Wang, Chunhua Jin, Yuan Ni & Mingli Zhang. (2019) Effects of socialization interactions on customer engagement in online travel communities. Internet Research 29:6, pages 1509-1525.
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