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International Journal of Advertising
The Review of Marketing Communications
Volume 10, 1991 - Issue 1
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Original Articles

The Links Between Objectives and Function in Organizational Sponsorship

Barry WitcherThe Durham University Business School, UK
,
J. Gordon CraigenBritish Gas plc, London, UK
,
Dennis CulliganBritish Gas plc, London, UK
&
Andrew HarveyBritish Gas plc, London, UK
Pages 13-33 | Published online: 02 Mar 2015

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Hanny Hafiar, Heru Ryanto Budiana, Khairul Hafezad Abdullah, Davi Sofyan & Kholidil Amin. (2024) Scoring big: a bibliometric analysis of the intersection between sports and public relations. Cogent Social Sciences 10:1.
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Shohei Takamatsu. (2022) The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club. Journal of Global Scholars of Marketing Science 32:2, pages 252-268.
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Atefeh Yazdanparast & Omer Bayar. (2021) Olympic Sponsorships and Brand Value: An Empirical Analysis. Journal of Advertising 50:2, pages 139-159.
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Peter Dickenson & Anne L. Souchon. (2020) Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity. European Sport Management Quarterly 20:5, pages 537-559.
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Giulio Toscani & Gerard Prendergast. (2019) Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?. Journal of Nonprofit & Public Sector Marketing 31:4, pages 428-450.
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Jong Kuk Shin & Minsook Park. (2014) Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing. Journal of Global Scholars of Marketing Science 24:4, pages 441-452.
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CarlM. Sylvestre & Luiz Moutinho. (2007) Leveraging Associations: The Promotion of Cultural Sponsorships. Journal of Promotion Management 13:3-4, pages 281-303.
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GeorgeS. Spais & GeorgeN. Filis. (2006) Stock Market Reaction on Olympic Sponsorship Announcement Using Event-study Method. Journal of Global Academy of Marketing Science 16:2, pages 95-108.
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John Amis. (2003) “Good things come to those who wait”: The strategic management of image and reputation at guinness. European Sport Management Quarterly 3:3, pages 189-214.
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C. H. van Heerden & P. J. du Plessis. (2003) The objectives set by South African sponsors for sport . Ecquid Novi: African Journalism Studies 24:1, pages 20-36.
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Beatriz García. (2001) Enhancing Sport Marketing through Cultural and Arts Programs: Lessons from the Sydney 2000 Olympic Arts Festivals. Sport Management Review 4:2, pages 193-219.
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T. Bettina Cornwell, DonaldP. Roy & EdwardA. Steinard$suffix/text()$suffix/text(). (2001) Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity. Journal of Advertising 30:2, pages 41-51.
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Tim Berrett & Trevor Slack. (2001) A Framework for the Analysis of Strategic Approaches Employed by Non-profit Sport Organisations in Seeking Corporate Sponsorship. Sport Management Review 4:1, pages 21-45.
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T. Bettina Cornwell & Isabelle Maignan. (1998) An International Review of Sponsorship Research. Journal of Advertising 27:1, pages 1-21.
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Des Thwaites, Rafael Aguilar-Manjarrez & Callum Kidd. (1998) Sports sponsorship development in leading Canadian companies: issues & trends. International Journal of Advertising 17:1, pages 29-49.
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Des Thwaites. (1995) Professional Football Sponsorship—Profitable or Profligate?. International Journal of Advertising 14:2, pages 149-164.
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Des Thwaites. (1994) Corporate sponsorship by the financial services industry. Journal of Marketing Management 10:8, pages 743-763.
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Tim Berrett. (1993) The Sponsorship of Amateur Sport—Government, National Sport Organization, and Corporate Perspectives. Loisir et Société / Society and Leisure 16:2, pages 323-346.
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Manfred Bruhn & Peter RohlmannManfred Bruhn & Peter Rohlmann. 2024. Sportsponsoring. Sportsponsoring 1 51 .
Özer SİLSÜPÜR & Beyza BEŞİKCİ. (2023) Sponsorluk Faaliyetlerinin Marka Algısına Etkisi: İletişim Fakültesi Öğrencileri Üzerine Bir AraştırmaThe Effect of Sponsorship Activities on Brand Perception: A Study of Communication Faculty Students. Kastamonu İletişim Araştırmaları Dergisi:10, pages 172-188.
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Richard R. Suminski, Shannon M. Robson, Amanda Kopetsky Fultz, Samantha M. Sundermeir & Sara A. Jahnke. (2022) Perspectives on Engagement With Youth Physical Activity Opportunities in Low-Income, African American, Urban Neighborhoods. American Journal of Health Promotion 37:1, pages 47-55.
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Richard Robert Suminski Jr, Shannon Robson, Jennie Turner & Eric Plautz. (2019) Promoting Small Business Support of Youth Physical Activity in Low-Income, Minority Neighborhoods: Protocol for a Randomized Controlled Trial. JMIR Research Protocols 8:7, pages e13141.
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Manfred BruhnManfred Bruhn. 2018. Sponsoring. Sponsoring 1 101 .
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Kitae Yim, 김도훈, Seungho Shin & 김용재. (2014) The Mediating Effect of Perceived Fit on the Sport Involvement and Sponsor Brand Equity in Mega Sporting Event Contexts. Korean Journal of Sport Science 25:1, pages 65-77.
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Kate Daellenbach. (2012) Understanding the decision‐making processes for arts sponsorship. International Journal of Nonprofit and Voluntary Sector Marketing 17:4, pages 363-374.
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David Nickell, T. Bettina Cornwell & Wesley J. Johnston. (2011) Sponsorship‐linked marketing: a set of research propositions. Journal of Business & Industrial Marketing 26:8, pages 577-589.
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Fawzi Dekhil. (2010) The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup. International Journal of Sports Marketing and Sponsorship 11:2, pages 55-72.
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George S Spais & George N Filis. (2008) Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus. Journal of Targeting, Measurement and Analysis for Marketing 16:3, pages 169-180.
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김민철. (2008) The Effect of Participation of Pro Volleyball Audience on Brand Property of Title Sponsor Enterprise : about Hillstate 2006-2007 V-league. Korean Journal of Sport Science 19:1, pages 89-101.
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于苗, kimSangHee & PARKMANSUK. (2008) The Influence of the Event-Corporation Similarity on Perceived Corporate Image, Evaluation of Corporate Attribute, and Purchase Intention. Journal of Consumption Culture 11:1, pages 21-48.
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Norm O'Reilly, John Nadeau, Benoit Séguin & Mark Harrison. (2007) In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup. International Journal of Sports Marketing and Sponsorship 8:2, pages 64-83.
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