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International Journal of Advertising
The Review of Marketing Communications
Volume 10, 1991 - Issue 1
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Original Articles

The Links Between Objectives and Function in Organizational Sponsorship

Barry WitcherThe Durham University Business School, UK
,
J. Gordon CraigenBritish Gas plc, London, UK
,
Dennis CulliganBritish Gas plc, London, UK
&
Andrew HarveyBritish Gas plc, London, UK
Pages 13-33 | Published online: 02 Mar 2015

REFERENCES

  • Abratt, R., Clayton, B.C. & Pitt, L. F. (1987) Corporate objectives in sports sponsorship. International Journal of Advertising, 6, 299–311.
  • Douglas, T. (1984) The Complete Guide to Advertising. London: Macmillan.
  • The Financial Times (1987) Business Sponsorship, FT Survey. November 9.
  • Gilbert, D. (1988) Sponsorship strategy is adrift. Quarterly Review of Marketing, Autumn, 6–9.
  • Hastings, G.B. (1984) Sponsorship works differently from advertising. International Journal of Advertising, 3, 171–176.
  • Hastings, G.B., MacAskill, S., McNeill, E.J. & Leathar, D.S. (1988) Sports sponsorship in health education. Health Promotion, 3, 161–169.
  • Jefkins, F. (1983) Public Relations. Plymouth: MacDonald & Evans.
  • Kelehar, R. (1989a) Getting to grips with a question of sport. Marketing Week, April 7, 42–43.
  • Kelehar, R. (1989b) Learning to live with the patron saints. Marketing Week, October 13, 52–56.
  • Linstead, S. & Turner, K. (1986) Business sponsorship of the arts: corporate image and business policy. Management Research News, 9, 11–13.
  • Meenaghan, J. A. (1983) Commercial sponsorship. European Journal of Marketing, Special Issue, 7, 3–73.
  • Mintel (1988) Sponsorship, Special Report, London: Mintel Publications.
  • The Observer (1988) The Business of Sport, A Supplement. April 10.
  • Otker, T. (1988) Exploitation: The key to sponsorship success. European Research, 2, 77–86.

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