Citations (127)
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Lauren Wagn & Sara Penner. (2024) A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model. Cogent Business & Management 11:1.
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Nancy H. Brinson, Steven Holiday, Haseon Park & Yuanwei Lyu. (2024) Examining the effects of addressable TV advertising on children and their parents. International Journal of Advertising 43:4, pages 692-715.
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Ágnes Buvár, Eszter Balogh, Attila Marcelián Dobai & Judit Tessényi. (2024) Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message. Journal of Interactive Advertising 24:2, pages 143-155.
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Regina Jihea Ahn, Michelle R. Nelson, Lauren Eales, Fernanda Da Silva Cherubini, Tori S. Simenec, Anisa Ali, Susan Lycett Davis & Gail M. Ferguson. (2024) Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journal of Current Issues & Research in Advertising 45:2, pages 196-218.
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Tat-Huei Cham, Boon-Liat Cheng, Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Xiu-Ming Loh & Keng-Boon Ooi. (2024) Counteracting the Impact of Online Fake News on Brands. Journal of Computer Information Systems 64:2, pages 245-264.
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Susan Myers, Sandipan Sen, Holly Syrdal & Parker Woodroof. (2024) The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing. Journal of Marketing Theory and Practice 32:1, pages 43-60.
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Jarim Kim. (2023) CSR-company fit in the sin industry: addressing negative contributions, NFC, and perceived motives. Asian Journal of Communication 33:6, pages 568-591.
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Zijian Harrison Gong & Steven Holiday. (2023) Parasocial Interaction Message Elements and Disclosure Timing in Nano- and Microinfluencers’ Sponsored Content As Alternative Explanations for Follower Count’s Influence on Engagement. Journal of Interactive Advertising 23:4, pages 374-387.
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Umair Akram, Rambabu Lavuri, Aisha Rehman Ansari, Ratri Parida & Muhammad Junaid. (2023) Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer’s buying intentions. Journal of Strategic Marketing 0:0, pages 1-15.
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Louvins Pierre, Anne Oeldorf-Hirsch & Yukyung Yang. (2023) Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making. Journal of Promotion Management 29:5, pages 607-643.
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Dongchan Lee & Chang-Dae Ham. (2023) AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing. Journal of Interactive Advertising 23:3, pages 241-258.
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Ilyoung Ju & Jong Woo Jun. (2023) Effects of a branded webtoon on ad avoidance: The persuasion knowledge model of dual experiences. Journal of Marketing Communications 0:0, pages 1-19.
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Loes Janssen & Eline A. M. Bogaert. (2023) Nutri-Score Vs. Nutrition Claim: The Effects of Incongruent Front-of-Pack Nutritional Information on Consumer Perceptions of Product Healthiness, Brand Attitude, and Purchase Intention. Journal of Food Products Marketing 29:2-3, pages 69-81.
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Louvins Pierre. (2023) The effect of covert advertising recognition on consumer attitudes: A systematic review. Journal of Marketing Communications 0:0, pages 1-22.
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Sophie C. Boerman, Eva A. Van Reijmersdal & Esther Rozendaal. (2023) A closer investigation of dispositional persuasion knowledge of sponsored content: Exploring determinants and clusters. Journal of Marketing Communications 0:0, pages 1-21.
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Eunyoung Kim & Yeojin Kim. (2022) Factors Affecting the Attitudes and Behavioral Intentions of Followers toward Advertising Content Embedded within YouTube Influencers' Videos. Journal of Promotion Management 28:8, pages 1235-1256.
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Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker. (2022) The Effects of Brand Placement Disclosures in Fiction. Journal of Advertising 51:4, pages 450-468.
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Jessica Castonguay. (2022) Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind. Journal of Current Issues & Research in Advertising 43:3, pages 237-255.
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Jessica Castonguay & Nicole Messina. (2022) YouTube Influencers: A New Defense against Childhood Obesity?. Journal of Food Products Marketing 28:5, pages 211-227.
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Clinton Amos, Lixuan Zhang, Skylar King & Anthony Allred. (2022) Aristotle’s modes of persuasion and valence effects on online review trustworthiness and usefulness. Journal of Marketing Communications 28:4, pages 360-391.
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Alice Binder, Marlis Stubenvoll, Melanie Hirsch & Jörg Matthes. (2022) Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors. Journal of Advertising 51:2, pages 206-222.
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Steven Holiday & Nancy H. Brinson. (2022) The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation: Implications for Addressable TV Advertising. Journal of Interactive Advertising 22:1, pages 75-94.
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Jessica Castonguay & Nicole Messina. (2022) Parents’ Responses to Child-Targeted Influencer Advertising: An Investigation Using the Persuasion Knowledge Model. Journal of Interactive Advertising 22:1, pages 42-56.
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Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un Chae Chung, Emily Buteau & Sela Sar. (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge. Journal of Current Issues & Research in Advertising 43:1, pages 68-89.
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Johannes Beckert, Thomas Koch, Benno Viererbl & Charlotte Schulz-Knappe. (2021) The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content. International Journal of Advertising 40:7, pages 1160-1186.
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Michelle R. Nelson, Chang Dae Ham & Eric Haley. (2021) What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States. Journal of Current Issues & Research in Advertising 42:4, pages 329-353.
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Jing Yang & Juan Mundel. (2021) “Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism. Journal of Promotion Management 27:6, pages 877-899.
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Michelle R. Nelson, Chang Dae Ham, Eric Haley & Un Chae Chung. (2021) How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media. Journal of Interactive Advertising 21:3, pages 225-242.
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Margot J. Van Der Goot, Eva A. Van Reijmersdal & Sharmaine K.P. Zandbergen. (2021) Sponsorship Disclosures in Online Sponsored Content: Practitioners’ Considerations. Journal of Media Ethics 36:3, pages 154-169.
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Mariko Morimoto. (2021) Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge. International Journal of Advertising 40:3, pages 431-451.
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Alice Kendrick & Jami A. Fullerton. (2021) Can US advertising students recognize an ad in editorial’s clothing (native advertising)? A partial replication of the Stanford “Evaluating information” test. Journal of Marketing Communications 27:2, pages 207-228.
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Jing Yang, Mengtian Jiang & Linwan Wu. (2021) Native Advertising in WeChat Official Accounts: How Do Ad–Content Congruence and Ad Skepticism Influence Advertising Value and Effectiveness?. Journal of Interactive Advertising 21:1, pages 17-33.
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Brigitte Naderer, Jörg Matthes & Simone Bintinger. (2021) It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation. International Journal of Advertising 40:1, pages 106-123.
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Juliana Fernandes, Sigal Segev & Joy K. Leopold. (2020) When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing. International Journal of Advertising 39:7, pages 1115-1149.
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Michelle R. Nelson, Rachel Powell, Gail M. Ferguson & Kathy Tian. (2020) Using Subvertising to Build Families’ Persuasion Knowledge in Jamaica. Journal of Advertising 49:4, pages 477-494.
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Susanna Lee & Eunice Kim. (2020) Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing 11:3, pages 232-249.
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Martin Eisend, Eva A. van Reijmersdal, Sophie C. Boerman & Farid Tarrahi. (2020) A Meta-Analysis of the Effects of Disclosing Sponsored Content. Journal of Advertising 49:3, pages 344-366.
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Kasey Windels & Lance Porter. (2020) Examining Consumers’ Recognition of Native and Banner Advertising on News Website Home Pages . Journal of Interactive Advertising 20:1, pages 1-16.
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Bartosz W. Wojdynski & Nathaniel J. Evans. (2020) The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats. International Journal of Advertising 39:1, pages 4-31.
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Taylor Jing Wen, Eunice Kim, Linwan Wu & Naa Amponsah Dodoo. (2020) Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language. International Journal of Advertising 39:1, pages 74-93.
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Seounmi Youn & Seunghyun Kim. (2019) Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance. International Journal of Advertising 38:5, pages 651-683.
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Brahim Zarouali, Pieter de Pauw, Koen Ponnet, Michel Walrave, Karolien Poels, Verolien Cauberghe & Liselot Hudders. (2019) Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations. Journal of Current Issues & Research in Advertising 40:2, pages 196-213.
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Philipp Bachmann, Sévérine Hunziker & Tanja Rüedy. (2019) Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets. Journal of Media Business Studies 16:2, pages 95-109.
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Seunghyun Kim, Seounmi Youn & Doyle Yoon. (2019) Consumers’ responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type. International Journal of Advertising 38:2, pages 207-236.
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Maren Beaufort. (2019) How candy placements in films influence children’s selection behavior in real-life shopping scenarios – an Austrian experimental field study. Journal of Children and Media 13:1, pages 53-72.
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A-Reum Jung & Jun Heo. (2019) Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation. Journal of Interactive Advertising 19:1, pages 1-14.
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Nathaniel J. Evans, Mariea Grubbs Hoy & Courtney Carpenter Childers. (2018) Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos. Journal of Advertising 47:4, pages 326-346.
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Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal & Alexandra L. Dima. (2018) Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC). International Journal of Advertising 37:5, pages 671-697.
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Pieter De Pauw, Liselot Hudders & Verolien Cauberghe. (2018) Disclosing brand placement to young children. International Journal of Advertising 37:4, pages 508-525.
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Hye-Jin Paek & Thomas Hove. (2018) How the Media Effects Schema and the Persuasion Ethics Schema Affect Audience Responses to Antismoking Campaign Messages. Health Communication 33:5, pages 526-536.
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Margot J. van der Goot, Esther Rozendaal, Suzanna J. Opree, Paul E. Ketelaar & Edith G. Smit. (2018) Media generations and their advertising attitudes and avoidance: a six-country comparison. International Journal of Advertising 37:2, pages 289-308.
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Rodrigo Uribe & Alejandra Fuentes-García. (2017) Comparing children's explicit and implicit understanding of advertising and placement on TV. International Journal of Advertising 36:6, pages 928-944.
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Evy Neyens, Tim Smits & Emma Boyland. (2017) Transferring game attitudes to the brand: persuasion from age 6 to 14. International Journal of Advertising 36:5, pages 724-742.
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Chang-Dae Ham. (2017) Exploring how consumers cope with online behavioral advertising. International Journal of Advertising 36:4, pages 632-658.
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Simone Krouwer, Karolien Poels & Steve Paulussen. (2017) To Disguise or to Disclose? The Influence of Disclosure Recognition and Brand Presence on Readers' Responses Toward Native Advertisements in Online News Media. Journal of Interactive Advertising 17:2, pages 124-137.
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Michelle R. Nelson, Lucy Atkinson, Mark A. Rademacher & Regina Ahn. (2017) How Media and Family Build Children's Persuasion Knowledge. Journal of Current Issues & Research in Advertising 38:2, pages 165-183.
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Charles R. Taylor. (2017) Native Advertising: The Black Sheep of the Marketing Family. International Journal of Advertising 36:2, pages 207-209.
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Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2017) Brand placement repetition in a fictional text. International Journal of Advertising 36:1, pages 38-59.
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Patrick T. Vargas, Brittany R. L. Duff & Ronald J. Faber. (2017) A Practical Guide to Experimental Advertising Research. Journal of Advertising 46:1, pages 101-114.
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Philipp Bachmann & Diana Ingenhoff. (2017) How Do Media Companies Gain Legitimacy? An Experimental Study on the (Ir)Relevance of CSR Communication. International Journal of Strategic Communication 11:1, pages 79-94.
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Jörg Matthes & Brigitte Naderer. (2016) Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge. International Journal of Advertising 35:2, pages 185-199.
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Hilde A. M. Voorveld, Corine S. Meppelink & Sophie C. Boerman. Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability. International Journal of Advertising 0:0, pages 1-27.
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