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International Journal of Advertising
The Review of Marketing Communications
Volume 34, 2015 - Issue 4
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Original Articles

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

Francisco Muñoz-LeivaDepartment of Marketing and Market Research, University of Granada, Granada, SpainView further author information
,
Lucia PorcuDepartment of Marketing and Market Research, University of Granada, Granada, SpainCorrespondence[email protected]
View further author information
&
Salvador del Barrio-GarcíaDepartment of Marketing and Market Research, University of Granada, Granada, SpainView further author information
Pages 678-701 | Received 21 Nov 2013, Accepted 13 Jun 2014, Published online: 20 Feb 2015

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Jerry Kliatchko & Roshan Uttamchandani. (2024) A New Framework for IMC Planning. Journal of Marketing Communications 30:2, pages 201-220.
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Maria Palazzo, Agostino Vollero, Alfonso Siano & Pantea Foroudi. (2021) From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism 24:4, pages 567-589.
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Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja. (2021) Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE). Journal of Marketing for Higher Education 31:1, pages 58-90.
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Sally Laurie & Kathleen Mortimer. (2019) How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship. Journal of Marketing Management 35:3-4, pages 231-252.
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Maja Šerić. (2018) Content analysis of the empirical research on IMC from 2000 to 2015. Journal of Marketing Communications 24:7, pages 647-685.
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George R. Franke & Charles R. Taylor. (2017) Public Perceptions of Billboards: A Meta-Analysis. Journal of Advertising 46:3, pages 395-410.
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Wondwesen Tafesse & Philip J. Kitchen. (2017) IMC – an integrative review. International Journal of Advertising 36:2, pages 210-226.
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Lucia Porcu, Salvador del Barrio-García, Juan Miguel Alcántara-Pilar & Esmeralda Crespo-Almendros. (2017) Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?. International Journal of Advertising 36:1, pages 121-141.
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