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International Journal of Advertising
The Review of Marketing Communications
Volume 34, 2015 - Issue 4
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Original Articles

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

Francisco Muñoz-LeivaDepartment of Marketing and Market Research, University of Granada, Granada, SpainView further author information
,
Lucia PorcuDepartment of Marketing and Market Research, University of Granada, Granada, SpainCorrespondence[email protected]
View further author information
&
Salvador del Barrio-GarcíaDepartment of Marketing and Market Research, University of Granada, Granada, SpainView further author information
Pages 678-701 | Received 21 Nov 2013, Accepted 13 Jun 2014, Published online: 20 Feb 2015

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