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International Journal of Advertising
The Review of Marketing Communications
Volume 34, 2015 - Issue 5
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Original Articles

Dissociating explicit and implicit effects of cross-media advertising

Lisa VandebergAmsterdam School of Communication Research, University of Amsterdam, Amsterdam, the NetherlandsCorrespondence[email protected]
,
Jaap M.J. MurreDepartment of Psychology, University of Amsterdam, Amsterdam, the Netherlands.
,
Hilde A.M. VoorveldAmsterdam School of Communication Research, University of Amsterdam, Amsterdam, the Netherlands
&
Edith G. SmitAmsterdam School of Communication Research, University of Amsterdam, Amsterdam, the Netherlands
Pages 744-764 | Received 05 Jun 2013, Accepted 02 Apr 2014, Published online: 23 Feb 2015

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Leonidas Hatzithomas, Fotini Theodorakioglou, Kostoula Margariti & Christina Boutsouki. (2024) Cross-media advertising strategies and brand attitude: the role of cognitive load. International Journal of Advertising 43:4, pages 603-636.
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Benedikt Till, Florian Arendt, Pascal Rothauer & Thomas Niederkrotenthaler. (2024) The Role of the Narrative in Educative Suicide Awareness Materials: A Randomized Controlled Trial. Health Communication 39:2, pages 403-416.
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Garim Lee, Asma Sifaoui & Claire M. Segijn. (2023) Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions. Journal of Interactive Advertising 23:2, pages 149-165.
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Carolin Ischen, Marijn H. C. Meijers, Lisa Vandeberg & Edith G. Smit. (2022) Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues. Journal of Food Products Marketing 28:1, pages 31-48.
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Pablo J. López-Tenorio & Jaime Romero. (2020) Investors’ response to advertising: the role of media. Journal of Marketing Management 36:15-16, pages 1505-1526.
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Guanxiong Huang. (2020) Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects. Journal of Promotion Management 26:3, pages 396-433.
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Hilde A. M. Voorveld, Theo Araujo, Stefan F. Bernritter, Edwin Rietberg & Rens Vliegenthart. (2018) How advertising in offline media drives reach of and engagement with brands on Facebook. International Journal of Advertising 37:5, pages 785-805.
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Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit. (2016) The Underlying Mechanisms of Multiscreening Effects. Journal of Advertising 45:4, pages 391-402.
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Articles from other publishers (15)

Claire M. Segijn, Eunah Kim, Garim Lee, Chloe Gansen & Sophie C. Boerman. (2024) The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire. International Journal of Research in Marketing 41:1, pages 156-169.
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Yongjin Hwang, Nicholas Masafumi Watanabe & Mark Nagel. (2022) Effects of in-game brand congruity on esports consumers' implicit and explicit memory. International Journal of Sports Marketing and Sponsorship 24:1, pages 108-128.
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Margot J. van der Goot. (2022) Source orientation, anthropomorphism, and social presence in human-chatbot communication: how to proceed with these concepts. Publizistik 67:4, pages 555-578.
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Davit Davtyan & Armen Tashchian. (2022) Exploring the impact of brand placement repetition on the effectiveness of umbrella branding. Journal of Product & Brand Management 31:7, pages 1077-1090.
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Wangbing Shen, Haiping Bai, Yuan Yuan, Linden J. Ball & Fang Lu. (2021) Quantifying the roles of conscious and unconscious processing in insight-related memory effectiveness within standard and creative advertising. Psychological Research 86:5, pages 1410-1425.
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Sandra Diehl, Isabell Koinig & Rebecca Scheiber. 2022. Media and Change Management. Media and Change Management 189 209 .
Claire M. Segijn & Hilde A. M. Voorveld. (2020) A first step in unraveling synced advertising effectiveness. International Journal of Advertising 40:1, pages 124-143.
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Anna Borawska & Małgorzata Łatuszyńska. (2020) The use of neurophysiological measures in studying social advertising effectiveness. Procedia Computer Science 176, pages 2487-2496.
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Guanxiong Huang. (2019) Variation matters. Internet Research 29:6, pages 1469-1484.
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Gaël Bonnin & Mauricio Rodriguez Alfonso. (2019) The narrative strategies of B2B technology brands. Journal of Business & Industrial Marketing 34:7, pages 1448-1458.
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Xuebing Dong, Yaping Chang, Shichang Liang & Xiaojun Fan. (2018) How online media synergy influences consumers’ purchase intention. Internet Research 28:4, pages 946-964.
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Xuebing Dong & Hongbo Li. (2018) Does online media sequence matter in product marketing?. Electronic Commerce Research and Applications 28, pages 44-53.
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Vassilis Bakopoulos, John Baronello & Rex Briggs. (2017) How Brands Can Make Smarter Decisions in Mobile Marketing. Journal of Advertising Research 57:4, pages 447-461.
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Xuebing Dong, Yaping Chang & Xiaojun Fan. (2017) Effects of the characteristics of online multimedia synergy on consumers’ message acceptance and message response. Online Information Review 41:5, pages 710-727.
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Jiska Eelen, Fabiënne Rauwers, Verena M. Wottrich, Hilde A. M. Voorveld & Guda van Noort. 2016. Advertising in New Formats and Media. Advertising in New Formats and Media 19 46 .

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