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International Journal of Advertising
The Review of Marketing Communications
Volume 36, 2017 - Issue 3
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Editorial

Where has the research on client–agency relationships gone? The need for a deeper understanding of the future of account management

Charles R. TaylorVillanova School of Business, Villanova, PA, USA
Pages 393-395 | Published online: 16 Mar 2017

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Read on this site (7)

Julie Bilby, Scott Koslow & Sheila L. Sasser. (2023) Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns. Journal of Advertising 52:1, pages 57-74.
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Mario Vafeas. (2021) Client–Agency Briefing: Using Paradox Theory to Overcome Challenges Associated with Client Resource Deployment. Journal of Advertising 50:3, pages 299-308.
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Raeesah Chohan, Richard Watson & Leyland Pitt. (2019) Perspectives: client–agency opportunism: how does it happen and what can we do about it?. International Journal of Advertising 38:8, pages 1303-1312.
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Shu-Chuan Chu, Yang Cao, Jing Yang & Juan Mundel. (2019) Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance. Journal of Advertising 48:5, pages 473-494.
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Yuping Liu-Thompkins. (2019) A Decade of Online Advertising Research: What We Learned and What We Need to Know. Journal of Advertising 48:1, pages 1-13.
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Huan Chen & Liling Zhou. (2018) The myth of big data: Chinese advertising practitioners’ perspective. International Journal of Advertising 37:4, pages 633-649.
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P. Y. Lee & K. W. Lau. (2018) A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertising. Creative Industries Journal 11:2, pages 137-157.
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Articles from other publishers (2)

Vicky Dhanis Wardhana, Idris Gautama So, Dezie L. Warganegara & Mohammad Hamsal. (2022) Mitigating disruption through adaptive organization and organization learning to create a transformation business model. Journal of Business & Industrial Marketing 38:9, pages 1822-1836.
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Pui Yuen Lee & Kung Wong Lau. (2018) From an “idea generator” to a “solution facilitator”. Career Development International 24:1, pages 2-17.
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