Citations (39)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (8)
Manojit Chattopadhyay & Debdatta Pal. (2024) Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization. Journal of Global Scholars of Marketing Science 34:2, pages 253-282.
Read now
Read now
Kian Yeik Koay, Chee Wei Cheah & Serena Wooi-U Goon. (2023) How Do Perceived Social Media Marketing Activities Foster Purchase Intentions? A Multiple Sequential Mediation Model. Journal of Global Marketing 36:3, pages 210-224.
Read now
Read now
Blend Ibrahim & Ahmad Aljarah. (2023) The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality. Journal of Marketing Communications 29:1, pages 1-25.
Read now
Read now
Elizabeth T. Gratz, Matthew E. Sarkees & M. Paula Fitzgerald. (2022) Whose view is it anyway? Media coverage of litigation in for-profit firms’ role in the opioid crisis. Journal of Marketing Theory and Practice 30:4, pages 440-456.
Read now
Read now
Maryam Tofighi, Ebrahim Mazaheri & Jeffrey E. Anderson. (2022) The Impact of Peer-Influence: How Does Social Network Endorsement Affect Nonprofits and For-Profit Companies?. Journal of Nonprofit & Public Sector Marketing 34:2, pages 177-203.
Read now
Read now
Blend Ibrahim. (2022) Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination. Journal of Promotion Management 28:1, pages 60-90.
Read now
Read now
Hanyoung Kim, Youngji Seo, Hye Jin Yoon, Jeong Yeob Han & Youngjee Ko. (2021) The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance. International Journal of Advertising 40:7, pages 1187-1208.
Read now
Read now
Federico Mangiò, Giuseppe Pedeliento & Daniela Andreini. (2021) Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis. Journal of Advertising 50:3, pages 240-252.
Read now
Read now
Articles from other publishers (31)
Lu Xiao & Sara E. Burke. (2024) Persuading others in different communication media: appeals to logic, authority and emotion. Online Information Review.
Crossref
Crossref
Asif Ali Safeer. (2024) Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework. Journal of Product & Brand Management.
Crossref
Crossref
Rashi Banerji & Animesh Singh. (2024) Do social media marketing activities promote customer loyalty? A study on the e-commerce industry. LBS Journal of Management & Research.
Crossref
Crossref
Paula Rodríguez-Torrico, Rebeca San José Cabezudo & Sonia San-Martín. (2023) Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement. Journal of Product & Brand Management 33:1, pages 76-90.
Crossref
Crossref
Ling Peng, Ifraz Adeel, Arslan Ayub & Zeeshan Rasool. (2024) Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity. SAGE Open 14:1.
Crossref
Crossref
Marko Ćirović, Nikolaos Dimitriadis, Milan Janić, Panayiota Alevizou & Neda Jovanović Dimitriadis. (2022) More than words: Rethinking sustainability communications through neuroscientific methods. Journal of Consumer Behaviour 23:1, pages 15-30.
Crossref
Crossref
Federico Mangiò, Giuseppe Pedeliento, Daniela Andreini & Lia Zarantonello. (2023) How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook. Journal of Brand Management.
Crossref
Crossref
Chaohua Huang, Shaoshuang Zhuang & Haiyan Ma. (2022) Poison or remedy? Masculinity in a pathos-based sustainable brand story. Asia Pacific Journal of Marketing and Logistics 35:8, pages 1823-1838.
Crossref
Crossref
Olga Nechaeva, Valentina Mazzoli & Raffaele Donvito. (2023) Brand engagement into self-concept and culture: a literature review for a future research agenda. Journal of Brand Management 30:5, pages 414-431.
Crossref
Crossref
Christiana Bevier, Barry Regan & Carolyn N. Stevenson. 2023. Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment. Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment
151
178
.
Jane Hemsley‐Brown. (2022) Antecedents and consequences of brand attachment: A literature review and research agenda. International Journal of Consumer Studies 47:2, pages 611-628.
Crossref
Crossref
Blend Ibrahim & Ahmad Aljarah. (2023) The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach. European Journal of Innovation Management.
Crossref
Crossref
Meiling Jin, Yufu Ning, Fengming Liu, Yan Wang & Chunhua Gao. (2023) Uncertain KOL selection with advertising videos circulation and KOL selection diversification in advertising promotion. Journal of Industrial and Management Optimization 19:2, pages 1058.
Crossref
Crossref
Doha Saleh Almutawaa, Alper Erturk, Vladimir Simovic, Fatima AlLougman & Hamad AlWazzan. (2023) The Impact of Social Media Marketing on Brand Community Membership: A Higher Education Perspective of University Students’ Experiences in Kuwait. The Impact of Social Media Marketing on Brand Community Membership: A Higher Education Perspective of University Students’ Experiences in Kuwait.
Abdulsadek Hassan & Siraj Zahran. 2023. Digitalisation: Opportunities and Challenges for Business. Digitalisation: Opportunities and Challenges for Business
155
163
.
Anwar Sadat Shimul. (2022) Brand attachment: a review and future research. Journal of Brand Management 29:4, pages 400-419.
Crossref
Crossref
Chaohua Huang, Shaoshuang Zhuang, Ziyuan Li & Jingke Gao. (2022) Creating a Sincere Sustainable Brand: The Application of Aristotle’s Rhetorical Theory to Green Brand Storytelling. Frontiers in Psychology 13.
Crossref
Crossref
Duc Huu Pham. 2022. Research Anthology on Applied Linguistics and Language Practices. Research Anthology on Applied Linguistics and Language Practices
1196
1215
.
Cho-I Park & Young Namkung. (2022) The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry. Sustainability 14:3, pages 1657.
Crossref
Crossref
Humaira Hairudin & Halina Mohamed Dahlan. 2022. Advances on Intelligent Informatics and Computing. Advances on Intelligent Informatics and Computing
541
550
.
Aysel ERCİŞ, Namık Kemal DEVECİ & Fatma Görgün DEVECİ. (2021) Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand PreferenceÇevrimiçi TV Yayın Platformlarında Marka Deneyimi, Öncülü ve Marka Bağlılığı Üzerine Etkileri: Marka Tutumu ve Marka Tercihinin Aracılık Etkisi. Türkiye İletişim Araştırmaları Dergisi:38, pages 342-363.
Crossref
Crossref
Titis Shinta Dhewi, Arum Prasasti, Mickhael Kurnianto & Satria Lintang Rachmadana. (2021) How social media marketing activities affect consumer equity. International Journal of Business Ecosystem & Strategy (2687-2293) 3:4, pages 13-19.
Crossref
Crossref
Haiming Hang, Padmali Rodrigo & Mahsa Ghaffari. (2021) Corporate social responsibility in the luxury sector: The role of moral foundations. Psychology & Marketing 38:12, pages 2227-2239.
Crossref
Crossref
Birgül TAŞDELEN & Ceren AYDIN. (2021) Genç Tüketicilerin Sosyal Medya Reklamlarına Yönelik Satın Alma Davranışlarının Teknoloji Kabul Modeli İle İncelenmesi: Gümüşhane Üniversitesi Örneği. Gaziantep University Journal of Social Sciences 20:4, pages 1741-1756.
Crossref
Crossref
Yi Li & Yangying Peng. (2021) Influencer marketing: purchase intention and its antecedents. Marketing Intelligence & Planning 39:7, pages 960-978.
Crossref
Crossref
Sabrina M Hegner, Carlotta Lotze & Ardion Daroca Beldad. (2021) Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention. Tourism and Hospitality Research 21:3, pages 317-329.
Crossref
Crossref
Jana Bowden & Abas Mirzaei. (2021) Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives. European Journal of Marketing 55:5, pages 1411-1439.
Crossref
Crossref
Blend Ibrahim, Ahmad Aljarah & Dima Sawaftah. (2021) Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sustainability 13:4, pages 2277.
Crossref
Crossref
Brandon M. Gustafson & Nadia Pomirleanu. (2021) A discursive framework of B2B brand legitimacy. Industrial Marketing Management 93, pages 22-31.
Crossref
Crossref
Duc Huu Pham. 2021. Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era. Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era
76
95
.
Anjala S. Krishen, Orie Berezan, Shaurya Agarwal, Pushkin Kachroo & Robyn Raschke. (2021) The digital self and virtual satisfaction: A cross-cultural perspective. Journal of Business Research 124, pages 254-263.
Crossref
Crossref