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International Journal of Advertising
The Review of Marketing Communications
Volume 39, 2020 - Issue 5
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Articles

All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self

George PanigyrakisDepartment of Public Communication, Cyprus University of Technology, Limassol, Cyprus; Correspondence[email protected]
,
Anastasios PanopoulosDepartment of Balkan, Slavic and Oriental Studies, University of Macedonia, Thessaloniki, Greece;
&
Eirini KoronakiDepartment of Marketing, Deree – The American College of Greece, Paraskevi, Greece
Pages 699-718 | Received 01 Jun 2018, Accepted 23 Aug 2019, Published online: 16 Sep 2019

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